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You’re being lied to. Well, not intentionally. We’re constantly being pinged with stories of companies that have rocketed to success. Especially in tech, there’s always another $1 billion unicorn around the corner. Uber, Facebook, Airbnb, Slack, Zenefits, Box, Shopify, yadda yadda yadda. At the same time, rock-solid companies seem to lose their way and crater. We’re all desperate to know […] The post The 9 Delusions From the Halo Effect appeared first on Lars Lofgren.
over a year ago

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More from Lars Lofgren

The Stupidity of Google’s Site Reputation Abuse Policy

Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I […] The post The Stupidity of Google’s Site Reputation Abuse Policy appeared first on Lars Lofgren.

4 months ago 15 votes
The Billion-Dollar World of Parasite SEO: How to Cash In

Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.

4 months ago 20 votes
CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them

What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had agreements with CNN and USA Today? And that Forbes Marketplace was stuffing those sites full of affiliate content just like it is with Forbes? And what if Forbes Marketplace went to extreme efforts to hide everything? Would this be considered parasite SEO? I believe […] The post CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them appeared first on Lars Lofgren.

5 months ago 12 votes
Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host

Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best cbd gummies: Because it’s a marijuana category, PPC ads don’t […] The post Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host appeared first on Lars Lofgren.

5 months ago 10 votes
What Happened After I Outed a Reddit Mod for Affiliate Spam

I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.

6 months ago 13 votes

More in technology

This Arduino device helps ‘split the G’ on a pint of Guinness

Guinness is one of those beers (specifically, a stout) that people take seriously and the Guinness brand has taken full advantage of that in their marketing. They even sell a glass designed specifically for enjoying their flagship creation, which has led to a trend that the company surely appreciates: “splitting the G.” But that’s difficult […] The post This Arduino device helps ‘split the G’ on a pint of Guinness appeared first on Arduino Blog.

11 hours ago 2 votes
Why Website Taxonomies Drift (and What to Do about It)

AI is everywhere, but most websites are still managed manually by humans using content management systems like WordPress and Drupal. These systems provide means for tagging and categorizing content. But over time, these structures degrade. Without vigilance and maintenance, taxonomies become less useful and relevant over time. Users struggle to find stuff. Ambiguity creeps in. Search results become incomplete and unreliable. And as terms proliferate, the team struggles to maintain the site, making things worse. The site stops working as well as it could. Sales, engagement, and trust suffer. And the problem only gets worse over time. Eventually, the team embarks on a redesign. But hitting the reset button only fixes things for a while. Entropy is the nature of things. Systems tend toward disorder unless we invest in keeping them organized. But it’s hard: small teams have other priorities. They’re under pressure to publish quickly. Turnover is high. Not ideal conditions for consistent tagging. Many content teams don’t have governance processes for taxonomies. Folks create new terms on the fly, often without checking whether similar ones exist. But even when teams have the structures and processes needed to do it right, content and taxonomies themselves change over time as the org’s needs and contexts evolve. The result is taxonomy drift, the gradual misalignment of the system’s structures and content. It’s a classic “boiled frog” situation: since it happens slowly, teams don’t usually recognize it until symptoms emerge. By then, the problem is harder and more expensive to fix. Avoiding taxonomy drift calls for constant attention and manual tweaking, which can be overwhelming for resource-strapped teams. But there’s good news on the horizon: this is exactly the kind of gradual, large-scale, boring challenge where AIs can shine. I’ve worked on IA redesigns for content-heavy websites and have seen the effects of taxonomy drift firsthand. Often, one person is responsible for keeping the website organized, and they’re overwhelmed. After a redesign, they face three challenges: Implementing the new taxonomy on the older corpus. Learning to use the new taxonomy in their workflows. Adapting and evolving the taxonomy so it remains useful and consistent over time. AI is well-suited to tackling these challenges. LLMs excel at pattern matching and categorizing existing text at scale. Unlike humans, AIs don’t get overwhelmed or bored when categorizing thousands of items over and over again. And with predefined taxonomies, they’re not as prone to hallucinations. I’ve been experimenting with using AI to solve taxonomy drift, and the results are promising. I’m building a product to tackle this issue, and looking implement the approach in real-world scenarios. If you or someone you know is struggling to keep a content-heavy website organized, please get in touch.

21 hours ago 1 votes
Why are sine waves so common?

A simple question that takes some effort to answer in a satisfying way.

yesterday 4 votes
Intel and the New Millenium

Losing the performance crown

2 days ago 4 votes
Apple might be cooking this fall

Tim Hardwick reporting on Gurman’s reporting in Bloomberg, which I don’t have access to, so I’m quoting the MacRumors article: While specific details are scarce, it's supposedly the biggest update to iOS since iOS 7, and the biggest update to macOS since

2 days ago 2 votes