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Mainland EV makers are shifting from pure-electric to plug-in hybrid engines.
The UAE plans to become the world’s testing ground for autonomous vehicles and upend the lives of 30,000 cabbies in the process.
Strong government backing and strict regulatory oversight of the Chinese autonomous vehicle industry contrasts sharply with the piecemeal laws and slower adoption in the U.S.
Manufacturing powerhouses Mexico, Malaysia, and India want to become less reliant on expensive imports — without competing with Nvidia or TSMC.
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Welcome to another premium edition of Where's Your Ed At! Please subscribe to it so I can continue to drink 80 Diet Cokes a day. Email me at ez@betteroffline.com with the subject "premium" if you ever want to chat. I realize this is before
Matt Stone and Trey Parker became billionaires by making 27 seasons of the funniest shows ever (and signing a first TV deal with an improbable clause).
Perverse incentives, and the unintended consequences that flow from them, can be found on every continent, in every time, and in every industry. And marketing is no different. This article argues that a malevolent metric sits at the heart of many marketing discussions and decisions. I believe that the many marketers who prioritise this metric seek to capture value, but unintentionally destroy it.
