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Notes on the creative process for the legendary Japanese filmmaker and founder of Studio Ghibli.
PLUS: Apple WWDC Memes, Nintendo Switch 2 Launch.
PLUS: Elon vs. Trump, Taylor Swift, Moncler's $17B Secret Sauce and Ukraine Drone Tech.
James Dyson is 78 and just launched "the world's thinnest vacuum" in the most dialled-in 8-minute pitch ever. It will look great next to your Dyson fan, air purifier, hair dryer and other vacuum.
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Welcome to another premium edition of Where's Your Ed At! Please subscribe to it so I can continue to drink 80 Diet Cokes a day. Email me at ez@betteroffline.com with the subject "premium" if you ever want to chat. I realize this is before
In The New Geography of Innovation, writer Mehran Gul examines the increasing competition for talent in Singapore, where big tech firms are luring people away from once-prized government jobs.
Perverse incentives, and the unintended consequences that flow from them, can be found on every continent, in every time, and in every industry. And marketing is no different. This article argues that a malevolent metric sits at the heart of many marketing discussions and decisions. I believe that the many marketers who prioritise this metric seek to capture value, but unintentionally destroy it.
