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It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?
a month ago

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More from Essays - Benedict Evans

What kind of disruption?

Software ate the world. Uber and Airbnb didn’t sell software - they disrupted and redefined markets. But what kind of disruption are we talking about ?

a month ago 17 votes
The Deep Research problem

OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.

a month ago 28 votes
Are better models better?

Every week there’s a better AI model that gives better answers. But a lot of questions don’t have better answers, only ‘right’ answers, and these models can’t do that. So what does ‘better’ mean, how do we manage these things, and should we change what we expect from computers?

2 months ago 47 votes
Competing in search

A quarter century after 'don't be evil', a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will change anything. Will Apple build a search engine? Will ChatGPT change search? Does it matter?

8 months ago 88 votes

More in startups

Hermès Is "Costly" (But Not "Expensive")

The $270B+ French firm is at the top of the luxury world (worth the same as LVMH on 1/6th of the sales)...and apparently not worried about tariffs.

an hour ago 2 votes
Why Vietnam is in the middle of the U.S.-China trade war

The Southeast Asian nation has emerged as a promising alternative for tech suppliers diversifying from China, but that comes with risks.

18 hours ago 1 votes
Mark Zuckerberg and Snapchat

I'm disappointed and frustrated by this. I don't know what else to say to him.

yesterday 2 votes
Foxconn’s iPhone factory is fueling a real estate boom in a small Indian farming town

The $2.5 billion “Project Elephant” will be the company’s second-largest factory outside China and create 40,000 jobs.

2 days ago 2 votes
Will this be the Chinese Century?

Probably yes, though that may not mean what people expect.

2 days ago 3 votes