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💡 Business Brainstorms 💡- My favorite ideas of the week

from Business Brainstorms [alt+shift+b] in startups

#1 💡 It’s an easy trap to start making excuses when sales velocity is slow. It’s almost always a symptom of a fundamental issue, not an unchangeable feature of the system. The one things missing from the growth model described here is prompts. In Brian Fogg’s model: B = MAP, where B = Behavior, M = Motivation, A = Ability, and P = Prompts. In a growth context, Ability = 1/Friction, and encodes how easy it is for a person to do something.

a year ago

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