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With every platform shift, we want to measure the growth but we’re confused about what to measure. That’s partly a problem of data and definitions, but it’s really a question about what this is going to be.
2 weeks ago

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More from Essays - Benedict Evans

GenAI’s adoption puzzle

Generative AI chatbots might be a life-changing transformation in the nature of computing, that can replace all software, but so far, most of its users only pick it up every week or two, and far fewer have made it part of their lives. Is that a time problem or a product problem?

a month ago 24 votes
What kind of disruption?

Software ate the world. Uber and Airbnb didn’t sell software - they disrupted and redefined markets. But what kind of disruption are we talking about ?

3 months ago 31 votes
Apple innovation and execution

It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?

3 months ago 36 votes
The Deep Research problem

OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.

4 months ago 43 votes

More in startups

You can just do things – Creating a pan-European legal entity, the right way

First the good news: Brussels is convinced, something like EU-Inc will come. Now the bad news: Politicians will create a solution that won’t be useful for founders and investors – unless we stay actively involved in the details. We need your help!

17 hours ago 2 votes
The dawn of the posthuman age

Between new technology and low fertility, our existence as a species is not going to be the same.

10 hours ago 2 votes
India’s EV king stumbles as rivals ignite a new kind of price war

Tata Motors sees its EV market share plunge. A fierce battle for affordable, feature-packed cars is heating up, defining India’s unique path in the global EV race.

yesterday 2 votes
Five Jobs

On human work in the gentle singularity.

2 days ago 5 votes