#1 💡 The more competitive a market the more buying decisions boil down to vibes. For example, I recently started looking for an AI meeting note taking software we can use in our sales and clients calls. Fireflies, Fathom, MeetGeek, tl;dv… there are just so many of them and they all seem to have pretty much the exact same features. Pricing is also very similar. But they all have very distinctively different vibes. tl;dv feels a bit too indie for my taste. Fireflies too coorporate. Something felt off about MeetGeek. Like they were trying too hard and the website seemed a bit clunky. Fathom seemed like the best match purely on vibes.