Don't Build a Social Network, Build a Social Utility | Theory No. 21 • BoredReading.com

Don't Build a Social Network, Build a Social Utility | Theory No. 21

from Working Theorys [alt+shift+b] in startups

We often think of “social products” as synonymous with “social networks,” but they’re not. Social networks are just a subset of social products, though arguably the most popular and lucrative kind that we’ve become used to hearing about. But I think it’s the wrong time to build a new social network. There’s something more compelling to build instead — something I refer to as a social utility.

a year ago

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