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Jumia is capitalizing on the U.S.-China trade war as Chinese vendors are exploring new avenues to route their products into markets such as Nigeria and Côte d'Ivoire.
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Adopting foreign technologies is scary, but it's what makes a society rich.
The strategy behind how SharkNinja operates in 37 categories and has seen sales grow 24x from $250m in 2008 to ~$6B in 2025.