Full Width [alt+shift+f] Shortcuts [alt+shift+k]
Sign Up [alt+shift+s] Log In [alt+shift+l]
4
Anything you build has to compete for attention with the other available options. If someone can just as easily buy a similar product from a more trusted brand for the same price, why would they choose you? To compete with established brands, you’ll need to figure out how to differentiate yourself in meaningful ways.
over a year ago

Improve your reading experience

Logged in users get linked directly to articles resulting in a better reading experience. Please login for free, it takes less than 1 minute.

More from Articles

More in startups

Book Review: Cochrane, Britannia's Sea Wolf

As a military history buff, I’ve always found Hollywood action movies of the Die Hard or James Bond ilk hard to watch.

17 hours ago 4 votes
Shops make a city great

The missing piece in our urbanist discussion.

10 hours ago 2 votes
India’s richest man can’t crack e-commerce, even with Shein

Early data shows the partnership is off to a slow start, as Reliance’s retail machine struggles to cement its place in a market dominated by Amazon and Walmart.

8 hours ago 2 votes
White Americans as a normal minority

Creating a stable multiracial nation is a tricky thing to do.

2 days ago 4 votes
The Era Of The Business Idiot

Fair warning: this is the longest thing I've written on this newsletter. I do apologize. Soundtrack: EL-P - $4 Vic Listen to my podcast Better Offline. We have merch. Last week, Bloomberg profiled Microsoft CEO Satya Nadella, revealing that he's either a liar or a specific

2 days ago 12 votes