In a fit of frustration, I wrote the first version of Kamal in six weeks at the start of 2023. Our plan to get out of the cloud was getting bogged down in enterprisey pricing and Kubernetes complexity. And I refused to accept that running our own hardware had to be that expensive or that convoluted. So I got busy building a cheap and simple alternative.  Now, just two years later, Kamal is deploying every single application in our entire heritage fleet, and everything in active development. Finalizing a perfectly uniform mode of deployment for every web app we've built over the past two decades and still maintain. See, we have this obsession at 37signals: That the modern build-boost-discard cycle of internet applications is a scourge. That users ought to be able to trust that when they adopt a system like Basecamp or HEY, they don't have to fear eviction from the next executive re-org. We call this obsession Until The End Of The Internet. That obsession isn't free, but it's worth it. It means we're still operating the very first version of Basecamp for thousands of paying customers. That's the OG code base from 2003! Which hasn't seen any updates since 2010, beyond security patches, bug fixes, and performance improvements. But we're still operating it, and, along with every other app in our heritage collection, deploying it with Kamal. That just makes me smile, knowing that we have customers who adopted Basecamp in 2004, and are still able to use the same system some twenty years later. In the meantime, we've relaunched and dramatically improved Basecamp many times since. But for customers happy with what they have, there's no forced migration to the latest version. I very much had all of this in mind when designing Kamal. That's one of the reasons I really love Docker. It allows you to encapsulate an entire system, with all of its dependencies, and run it until the end of time. Kind of how modern gaming emulators can run the original ROM of Pac-Man or Pong to perfection and eternity. Kamal seeks to be but a simple wrapper and workflow around this wondrous simplicity. Complexity is but a bridge — and a fragile one at that. To build something durable, you have to make it simple.

Denmark has been reaping lots of delayed accolades from its relatively strict immigration policy lately. The Swedes and the Germans in particular are now eager to take inspiration from The Danish Model, given their predicaments. The very same countries that until recently condemned the lack of open-arms/open-border policies they would champion as Moral Superpowers.  But even in Denmark, thirty years after the public opposition to mass immigration started getting real political representation, the consequences of culturally-incompatible descendants from MENAPT continue to stress the high-trust societal model. Here are just three major cases that's been covered in the Danish media in 2025 alone: Danish public schools are increasingly struggling with violence and threats against students and teachers, primarily from descendants of MENAPT immigrants. In schools with 30% or more immigrants, violence is twice as prevalent. This is causing a flight to private schools from parents who can afford it (including some Syrians!). Some teachers are quitting the profession as a result, saying "the Quran run the class room". Danish women are increasingly feeling unsafe in the nightlife. The mayor of the country's third largest city, Odense, says he knows why: "It's groups of young men with an immigrant background that's causing it. We might as well be honest about that." But unfortunately, the only suggestion he had to deal with the problem was that "when [the women] meet these groups... they should take a big detour around them". A soccer club from the infamous ghetto area of Vollsmose got national attention because every other team in their league refused to play them. Due to the team's long history of violent assaults and death threats against opposing teams and referees. Bizarrely leading to the situation were the team got to the top of its division because they'd "win" every forfeited match. Problems of this sort have existed in Denmark for well over thirty years. So in a way, none of this should be surprising. But it actually is. Because it shows that long-term assimilation just isn't happening at a scale to tackle these problems. In fact, data shows the opposite: Descendants of MENAPT immigrants are more likely to be violent and troublesome than their parents. That's an explosive point because it blows up the thesis that time will solve these problems. Showing instead that it actually just makes it worse. And then what? This is particularly pertinent in the analysis of Sweden. After the "far right" party of the Swedish Democrats got into government, the new immigrant arrivals have plummeted. But unfortunately, the net share of immigrants is still increasing, in part because of family reunifications, and thus the problems continue. Meaning even if European countries "close the borders", they're still condemned to deal with the damning effects of maladjusted MENAPT immigrant descendants for decades to come. If the intervention stops there. There are no easy answers here. Obviously, if you're in a hole, you should stop digging. And Sweden has done just that. But just because you aren't compounding the problem doesn't mean you've found a way out. Denmark proves to be both a positive example of minimizing the digging while also a cautionary tale that the hole is still there.

When the iPhone first appeared in 2007, Microsoft was sitting pretty with their mobile strategy. They'd been early to the market with Windows CE, they were fast-following the iPod with their Zune. They also had the dominant operating system, the dominant office package, and control of the enterprise. The future on mobile must have looked so bright! But of course now, we know it wasn't. Steve Ballmer infamously dismissed the iPhone with a chuckle, as he believed all of Microsoft's past glory would guarantee them mobile victory. He wasn't worried at all. He clearly should have been! After reliving that Ballmer moment, it's uncanny to watch this CNBC interview from one year ago with Johny Srouji and John Ternus from Apple on their AI strategy. Ternus even repeats the chuckle!! Exuding the same delusional confidence that lost Ballmer's Microsoft any serious part in the mobile game.  But somehow, Apple's problems with AI seem even more dire. Because there's apparently no one steering the ship. Apple has been promising customers a bag of vaporware since last fall, and they're nowhere close to being able to deliver on the shiny concept demos. The ones that were going to make Apple Intelligence worthy of its name, and not just terrible image generation that is years behind the state of the art. Nobody at Apple seems able or courageous enough to face the music: Apple Intelligence sucks. Siri sucks. None of the vaporware is anywhere close to happening. Yet as late as last week, you have Cook promoting the new MacBook Air with "Apple Intelligence". Yikes. This is partly down to the org chart. John Giannandrea is Apple's VP of ML/AI, and he reports directly to Tim Cook. He's been in the seat since 2018. But Cook evidently does not have the product savvy to be able to tell bullshit from benefit, so he keeps giving Giannandrea more rope. Now the fella has hung Apple's reputation on vaporware, promised all iPhone 16 customers something magical that just won't happen, and even spec-bumped all their devices with more RAM for nothing but diminished margins. Ouch. This is what regression to the mean looks like. This is what fiefdom management looks like. This is what having a company run by a logistics guy looks like. Apple needs a leadership reboot, stat. That asterisk is a stain.

Bean counters have a bad rep for a reason. And it’s not because paying attention to the numbers is inherently unreasonable. It’s because weighing everything exclusively by its quantifiable properties is an impoverished way to view business (and the world!). Nobody presents this caricature better than the MBA types who think you can manage a business entirely in the abstract realm of "products," "markets," "resources," and "deliverables." To hell with that. The death of all that makes for a breakout product or service happens when the generic lingo of management theory takes over. This is why founder-led operations often keep an edge. Because when there’s someone at the top who actually gives a damn about cars, watches, bags, software, or whatever the hell the company makes, it shows up in a million value judgments that can’t be quantified neatly on a spreadsheet. Now, I love a beautiful spreadsheet that shows expanding margins, healthy profits, and customer growth as much as any business owner. But much of the time, those figures are derivatives of doing all the stuff that you can’t compute and that won’t quantify. But this isn’t just about running a better business by betting on unquantifiable elements that you can’t prove but still believe matter. It’s also about the fact that doing so is simply more fun! It’s more congruent. It’s vibe management. And no business owner should ever apologize for having fun, following their instincts, or trusting that the numbers will eventually show that doing the right thing, the beautiful thing, the poetic thing is going to pay off somehow. In this life or the next. Of course, you’ve got to get the basics right. Make more than you spend. Don’t get out over your skis. But once there’s a bit of margin, you owe it to yourself to lean on that cushion and lead the business primarily on the basis of good vibes and a long vision.