More from Brendan Gregg's Blog
The staggering and fast-growing cost of AI datacenters is a call for performance engineering like no other in history; it's not just about saving costs – it's about saving the planet. I have joined OpenAI to work on this challenge directly, with an initial focus on ChatGPT performance. The scale is extreme and the growth is mind-boggling. As a leader in datacenter performance, I've realized that performance engineering as we know it may not be enough – I'm thinking of new engineering methods so that we can find bigger optimizations than we have before, and find them faster. It's the opportunity of a lifetime and, unlike in mature environments of scale, it feels as if there are no obstacles – no areas considered too difficult to change. Do anything, do it at scale, and do it today. Why OpenAI exactly? I had talked to industry experts and friends who recommended several companies, especially OpenAI. However, I was still a bit cynical about AI adoption. Like everyone, I was being bombarded with ads by various companies to use AI, but I wondered: was anyone actually using it? Everyday people with everyday uses? One day during a busy period of interviewing, I realized I needed a haircut (as it happened, it was the day before I was due to speak with Sam Altman). Mia the hairstylist got to work, and casually asked what I do for a living. "I'm an Intel fellow, I work on datacenter performance." Silence. Maybe she didn't know what datacenters were or who Intel was. I followed up: "I'm interviewing for a new job to work on AI datacenters." Mia lit up: "Oh, I use ChatGPT all the time!" While she was cutting my hair – which takes a while – she told me about her many uses of ChatGPT. (I, of course, was a captive audience.) She described uses I hadn't thought of, and I realized how ChatGPT was becoming an essential tool for everyone. Just one example: She was worried about a friend who was travelling in a far-away city, with little timezone overlap when they could chat, but she could talk to ChatGPT anytime about what the city was like and what tourist activities her friend might be doing, which helped her feel connected. She liked the memory feature too, saying it was like talking to a person who was living there. I had previously chatted to other random people about AI, including a realtor, a tax accountant, and a part-time beekeeper. All told me enthusiastically about their uses of ChatGPT; the beekeeper, for example, uses it to help with small business paperwork. My wife was already a big user, and I was using it more and more, e.g. to sanity-check quotes from tradespeople. Now my hairstylist, who recognized ChatGPT as a brand more readily than she did Intel, was praising the technology and teaching me about it. I stood on the street after my haircut and let sink in how big this was, how this technology has become an essential aide for so many, how I could lead performance efforts and help save the planet. Joining OpenAI might be the biggest opportunity of my lifetime. It's nice to work on something big that many people recognize and appreciate. I felt this when working at Netflix, and I'd been missing that human connection when I changed jobs. But there are other factors to consider beyond a well-known product: what's my role, who am I doing it with, and what is the compensation? I ended up having 26 interviews and meetings (of course I kept a log) with various AI tech giants, so I learned a lot about the engineering work they are doing and the engineers who do it. The work itself reminds me of Netflix cloud engineering: huge scale, cloud computing challenges, fast-paced code changes, and freedom for engineers to make an impact. Lots of very interesting engineering problems across the stack. It's not just GPUs, it's everything. The engineers I met were impressive: the AI giants have been very selective, to the point that I wasn't totally sure I'd pass the interviews myself. Of the companies I talked to, OpenAI had the largest number of talented engineers I already knew, including former Netflix colleagues such as Vadim who was encouraging me to join. At Netflix, Vadim would bring me performance issues and watch over my shoulder as I debugged and fixed them. It's a big plus to have someone at a company who knows you well, knows the work, and thinks you'll be good at the work. Some people may be excited by what it means for OpenAI to hire me, a well known figure in computer performance, and of course I'd like to do great things. But to be fair on my fellow staff, there are many performance engineers already at OpenAI, including veterans I know from the industry, and they have been busy finding important wins. I'm not the first, I'm just the latest. Building Orac AI was also an early dream of mine. As a child I was a fan of British SciFi, including Blake's 7 (1978-1981) which featured a sarcastic, opinionated supercomputer named Orac. Characters could talk to Orac and ask it to do research tasks. Orac could communicate with all other computers in the universe, delegate work to them, and control them (this was very futuristic in 1978, pre-Internet as we know it). Orac was considered the most valuable thing in the Blake's 7 universe, and by the time I was a university engineering student I wanted to build Orac. So I started developing my own natural language processing software. I didn't get very far, though: main memory at the time wasn't large enough to store an entire dictionary plus metadata. I visited a PC vendor with my requirements and they laughed, telling me to buy a mainframe instead. I realized I needed it to distinguish hot versus cold data and leave cold data on disk, and maybe I should be using a database… and that was about where I left that project. Last year I started using ChatGPT, and wondered if it knew about Blake's 7 and Orac. So I asked: ChatGPT's response nails the character. I added it to Settings->Personalization->Custom Instructions, and now it always answers as Orac. I love it. (There's also surprising news for Blake's 7 fans: A reboot was just announced!) What's next for me I am now a Member of Technical Staff for OpenAI, working remotely from Sydney, Australia, and reporting to Justin Becker. The team I've joined is ChatGPT performance engineering, and I'll be working with the other performance engineering teams at the company. One of my first projects is a multi-org strategy for improving performance and reducing costs. There's so many interesting things to work on, things I have done before and things I haven't. I'm already using Codex for more than just coding. Will I be doing more eBPF, Ftrace, PMCs? I'm starting with OpenAI's needs and seeing where that takes me; but given those technologies are proven for finding datacenter performance wins, it seems likely -- I can lead the way. (And if everything I've described here sounds interesting to you, OpenAI is hiring.) I was at Linux Plumber's Conference in Toyko in December, just after I announced leaving Intel, and dozens of people wanted to know where I was going next and why. I thought I'd write this blog post to answer everyone at once. I also need to finish part 2 of hiring a performance engineering team (it was already drafted before I joined OpenAI). I haven't forgotten. It took months to wrap up my prior job and start at OpenAI, so I was due for another haircut. I thought it'd be neat to ask Mia about ChatGPT now that I work on it, then realized it had been months and she could have changed her mind. I asked nervously: "Still using ChatGPT?". Mia responded confidently: "twenty-four seven!" I checked with Mia, she was thrilled to be mentioned in my post. This is also a personal post: no one asked me to write this.
InnovatiON 2022 AI Flame Graphs GPU Flame Scope Harshad Sane SREcon APAC Cloud strategy Last day I've resigned from Intel and accepted a new opportunity. If you are an Intel employee, you might have seen my fairly long email that summarized what I did in my 3.5 years. Much of this is public: AI flame graphs and released them as open source GPU subsecond-offset heatmap Worked with Linux distros to enable stack walking Was interviewed by the WSJ about eBPF for security monitoring Provided leadership on the eBPF Technical Steering Committee (BSC) Co-chaired USENIX SREcon APAC 2023 Gave 6 conference keynotes It's still early days for AI flame graphs. Right now when I browse CPU performance case studies on the Internet, I'll often see a CPU flame graph as part of the analysis. We're a long way from that kind of adoption for GPUs (and it doesn't help that our open source version is Intel only), but I think as GPU code becomes more complex, with more layers, the need for AI flame graphs will keep increasing. I also supported cloud computing, participating in 110 customer meetings, and created a company-wide strategy to win back the cloud with 33 specific recommendations, in collaboration with others across 6 organizations. It is some of my best work and features a visual map of interactions between all 19 relevant teams, described by Intel long-timers as the first time they have ever seen such a cross-company map. (This strategy, summarized in a slide deck, is internal only.) I always wish I did more, in any job, but I'm glad to have contributed this much especially given the context: I overlapped with Intel's toughest 3 years in history, and I had a hiring freeze for my first 15 months. My fond memories from Intel include meeting Linus at an Intel event who said "everyone is using fleme graphs these days" (Finnish accent), meeting Pat Gelsinger who knew about my work and introduced me to everyone at an exec all hands, surfing lessons at an Intel Australia and HP offsite (mp4), and meeting Harshad Sane (Intel cloud support engineer) who helped me when I was at Netflix and now has joined Netflix himself -- we've swapped ends of the meeting table. I also enjoyed meeting Intel's hardware fellows and senior fellows who were happy to help me understand processor internals. (Unrelated to Intel, but if you're a Who fan like me, I recently met some other people as well!) My next few years at Intel would have focused on execution of those 33 recommendations, which Intel can continue to do in my absence. Most of my recommendations aren't easy, however, and require accepting change, ELT/CEO approval, and multiple quarters of investment. I won't be there to push them, but other employees can (my CloudTeams strategy is in the inbox of various ELT, and in a shared folder with all my presentations, code, and weekly status reports). This work will hopefully live on and keep making Intel stronger. Good luck.
The real performance of any computer hardware in production is the result of the hardware, software, and tuning; the investment and sequence of these efforts can be pictured as a three-stage rocket: I recently presented this embarrassingly simple diagram to Intel's executive leadership, and at the time realized the value of sharing it publicly. The Internet is awash with comparisons about Intel (and other vendors’) product performance based on hardware performance alone, but the performance of software and then tuning can make a huge difference for your particular workload. You need all three stages to reach the greatest, and most competitive, performance. It's obvious why this is important for HW vendors to understand internally – they, like the Internet, can get overly focused on HW alone. But customers need to understand it as well. If a benchmark is comparing TensorFlow performance between HW vendors, was the Intel hardware tested using the Intel Extension for TensorFlow Software, and was it then tuned? The most accurate and realistic evaluation for HW involves selecting the best software and then tuning it, and doing this for all HW options. I spend a lot of time on the final stage, tuning – what I call third-stage engineering. It's composed of roughly four parts: People, training, tools, and capabilities. You need staff, you need them trained to understand performance methodologies and SW and HW internals, they need tools to analyze the system (both observational and experimentals), and finally they need capabilities to tune (tunable parameters, settings, config, code changes, etc.). I see too many HW evaluations that are trying to understand customer performance but are considering HW alone, which is like only testing the first stage of a rocket. This doesn't help vendors or customers. I hope that's what my simple diagram makes obvious: We need all three stages to reach the highest altitude.
In the last 3 years I've attended 77 meetings that began between 1am and 6am, roughly once every two weeks, followed by my usual 7am start, Monday to Saturday. I'm working remotely from Australia for a US firm (Intel) who does not have a local office here. I'm not complaining. I work weird hours, but I don't think I work too many. I'm writing this post because there are some misconceptions and assumptions about the lives of remote workers, and I thought I'd share my own details as an anecdote, along with some tips for others in a similar situation (US job from Asia). Most early meetings were 1 hour, but some were longer, for a total of 102 hours awake. As a histogram: I've never been a morning person, but I can manage a 7am start. What about a 2am meeting? Also doable. They sound ok in isolation, but consider that every 2-3am is followed by a 7am start, which means a 6:30am alarm after going back to sleep at 3:30am, if you're lucky. It's not easy working this timezone difference, and I'd guess others have it even worse than I do (more meetings). Like other remote staff I work with, I have a dedicated office at home where I can close the door and work uninterrupted for hours (it's changed quite a bit since it was filmed in the eBPF documentary): That's a Samson Meteor mic on a desktop suspension boom, and I have another suspension boom clamped onto a bookcase holding a Logitech BRIO camera (when I had it sitting on my monitor it'd shake as I typed). It's important to have the best sound and video when that's how you're interacting with people all day. Miscellaneous notes and tips about remote work: Count out-of-hours meetings. Sometimes people hesitate to book me at 2am, when there's no other time that would work, and it takes a few emails to convince them that it's ok. I've found it saves time to log these meetings, count them, and share stats: "I've had 76 meetings between 1am and 6am, if you need to add another, that's ok, it'll be my 77th." Never complain about the hours. There may be someone in management who doesn't support remote work, who could use such complains to argue against it. Sometimes, when I'm searching to find the right words to say at 4-something-am, I've confessed that I'm a bit tired, but I really try to never mention it. Staying motivated. I found keeping a daily log of what I accomplished works best (I've done this for over a decade). If one day my entry looks soft, I try to do more on the next. I summarize each week for my manager. People assume it's a problem when it isn't. Brendan didn't accept the meeting, oh, it's because it's 2am for him and he'll be asleep. Wrong! It's because I have a clash with another 2am meeting. I try to communicate this with the meeting host, but there can be others in the meeting that don't get the message, and they never consider this possibility. If I were back in California I'd still miss the meeting, but people would assume it's due to a clash. Here, they assume I'm asleep and not making the effort, when in fact I am. It means people are assuming that remote work is a problem when it isn't. Some meetings get cancelled or silently recorded. The 77 count I mentioned earlier doesn't include the several meetings that were cancelled at the last minute, but I woke up for anyway, or those that weren't supposed to be recorded but I woke up to find they were. If you have remote staff, please try to cancel meetings before they go to bed, and be clear on which meetings are recorded for later viewing. Upset stomaches. One early meeting every two weeks doesn't sound too bad. The worst problem is that it can leave me with an upset stomach that can last for days. I'm still working fine, it's just uncomfortable. I don't know if other people suffer this or why it happens. Maybe it's just the extra coffee. Fewer sick days. I don't normally take many sick days, so I can't say my data is very significant. FWIW: In my last in-person job I averaged 1.5 sick days/year (9 in 6 years), and now it's 0.33 (1 in 3 years). Northen/Southern hemisphere times get weird. Daylight savings moves in different directions and on different dates, so from Sydney depending on the time of year I have 3, 4, or 5 hours of overlap with 9-5pm on the US west coast. To make it easy for people I setup my calendar with my work hours highlighted. Saturday? Saturday morning is Friday afternoon in the US. For a while I tried working Tuesday to Saturday, but it's better for family time if I finish early on Saturday (at US 5pm) and work Monday to make up the difference. Phone alarms Career limiting I've experienced it to be career limiting, and I've heard the saying "out of sight, out of mind." Opportunities can be given to local workers despite the remote worker being more qualified, or even number one in the world in that area. The remote worker is then expected to teach the local worker in weekly or monthly meetings. It's not enough time and there's a power imbalance: the local worker is in charge and doesn't have to listen. This reduces company competitiveness. It's also fixable: try giving remote workers the chance they are best qualified to do. Compared to office work. It depends on the job and meeting load. In my last years as an in-person office worker I was on a team where we typically worked solo on different projects, with headphones on, and primarily communicated over chatrooms with few in-person meetings. The only regular time we had human interaction was lunch. Remote work has not been a big difference to that kind of job: similar work, similar chatrooms. (The thing I miss the most about the office is playing cricket with other staff after work.) It wouldn't make a big difference to my current job either, as the people I work with are scattered. The one thing it would solve is "out of sight" problem, but that's not the only way to solve it. Remote work success stories. Linux development is a great example of engineers around the world working together. Note that Linux engineers do try to meet at least once a year at one of the Linux conferences, something remote office workers can do as well at company get-togethers. My books are another example: they are out-of-hours projects where I worked with the reviewers online, some of whom I still haven't met. And the world's first AI Flame Graphs is the work of a fully-remote team. I was in a video meeting recently with US staff where I mentioned the "77 meetings between 1 and 6am" statistic, and I could see the look of shock in their faces. Did they assume I was just working 9-5 and not making an effort to accommodate other timezones? I know some companies are discussing ending remote-work: are the deciders also making such assumptions about the lives of remote workers? It may not do much, but I can at least share my own details here as an example anecdote. Update: Some comments about this post have pointed out that these hours can be unhealthy and shouldn't be encouraged, and I don't disagree. I hope to have fewer early meetings in the years ahead, myself. This post is just to show that remote workers can be more accomodating than people may assume, and I hope that's taken into consideration when changing remote work policies. When some people hear I'm working from Australia, they may think of beaches and surfboards and sunny vacations, but my reality is a full time job across weird hours, lots of coffee, and being overlooked for opportunities. That said, every job has its pros and cons, and I'm still grateful that some companies make fully remote work an option.
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This post was previously published through my newsletter on October 19, 2026. From time to time, I will republish newsletter issues on my blog here if I think people (and search engines) might benefit from it. If you want to read everything I’ve written once it is posted, I recommend signing up for the newsletter. For the last 5-6 years or so, I’ve been talking about, teaching and helping teams implement contract testing on a regular basis. To make that more concrete: at the moment, I’m having ongoing conversations with four different potential clients about helping them in some way with their contract testing implementation, and so far, I’ve run my contract testing workshop four times this year. It probably doesn’t come as a surprise to you when I say that I really like the concept of contract testing as a means of addressing integration testing challenges in distributed software systems. However, no matter if I’m speaking, teaching or implementing contract testing, certain challenges almost always come up at some point, and I want to highlight some of those today. Understanding the concept of contract testing First of all, it often takes people a while to understand the concept of contract testing, especially when they’re used to what I call the ‘traditional’ approach to integration testing: deploying the systems and services in scope to a shared testing environment and then testing them ‘as a whole’. Of course, the more distributed your system and your development process is, and the higher the deployment frequency, the more complex and the slower this integration testing approach is going to be. The premise behind contract testing is to break that integration testing puzzle down into small chunks of individual consumer-provider pairs, and then test the integration between those two in an asynchronous manner. By asynchronous, I mean that there is no need to deploy consumer and provider into a shared environment; both parties perform their part of the process in their own, local development environment. This means you can detect potential integration issues before you deploy, instead of stumbling onto them after you do so. This makes contract testing (or contract-based integration testing, to use its proper name) a significantly different approach to integration testing compared to the more ‘traditional’ approach. In my experience, it usually takes people time to wrap their head around how the process actually works, which steps you should take and in which order, and what you (do not yet) know after each step. It often takes going through several contract testing cycles before people start to ‘get it’. That’s not their fault, that is to be expected, since the contract-based approach to integration testing is, again, quite different from what they’ve been doing for so long. To better cater to this, I redesigned my contract testing workshop a year and a half or so ago. It is now a full-day workshop (half a day is simply too short), and I take much smaller steps and repeat them more often. From what I see, this has led to a better understanding of the concepts with my audience, and that’s the whole point. Contract testing === Pact I’ve talked to quite a few teams that had heard of contract testing somewhere, decided that that was the way out of their integration testing problems, and then immediately started writing contract tests with Pact. Understandable, because Pact is a very useful, very powerful and very popular tool, plus, it’s open source, which makes it easy for teams to get started. Often, they skipped a step in the process. Pact is very much a consumer-driven contract testing tool by nature, and while consumer-driven contract testing is the richest and most powerful of the different approaches to contract testing, it is not necessarily the best fit for every team and every context. It’s a classic example of using the wrong tool for the problem at hand, because they didn’t take enough time looking at the problem and the available solutions. That’s not the problem of Pact, even though it is often framed that way (‘Pact didn’t solve my problems, therefore Pact is not a good tool’). That’s a ‘we didn’t fully understand the problem and the context’ problem. Contract testing removes the need for communication Another challenge that I often see when I talk about or help teams with contract testing is the fact that teams don’t talk to each other. This then leads to integration issues, because team A expects something from team B that team B doesn’t supply. Contract testing is not the solution to these problems. It can’t be - tools alone do not solve problems, let alone communication problems. What contract testing does do is make potential integration issues visible early on in the development process, often earlier than (again) more ‘traditional’ approaches to integration testing. That’s where the value of contract testing can be found. It is not a means to replace communication between teams. In fact, and this is especially true for consumer-driven contract testing, contract testing cannot succeed without good communication between consumer and provider teams. Contract testing replaces all other types of integration testing This one comes up less often than it used to, but sometimes, I still hear people saying that when they will have contract-based integration tests in place, they don’t need other types of integration tests anymore - including E2E tests. That’s simply not true. While contract testing is a great way to find out earlier about the impact of a change in a specific consumer or provider further downstream, in many cases, I wouldn’t rely on these tests alone before moving to production. Because of its asynchronous nature, contract-based integration testing only verifies whether a consumer and a provider speak the same language - can a consumer understand the message returned by a provider in a specific situation? It does not verify that the request or the response message reaches the other party in the first place, for example. In other words, it doesn’t test connectivity between a consumer and a provider. And because integration testing is broken down into individual consumer-provider pairs, you don’t see the entire system working ‘as a whole’. This means you might want to keep a few end-to-end tests in place, even when you’ve got good contract testing coverage across the board. The above is not a complete list of challenges with contract testing, but the ones I mentioned here are those that come up most often.
Have you seen this? If you haven't, you should. I think everyone needs to. Wealth inequality on a scale this extreme is almost impossible to explain. You have to experience it to understand. Go ahead. Try it out. Where is the top of this graph? Good question. Keep
Slop is without a doubt everywhere. Be it in restaurant’s menus, music playlists, or online game storefronts, it is now impossible to escape it. Yet, I’ve never met anyone who was actually looking forward to consuming that. No matter how hard it’s shoved down our throats, the human longing to connect with other people through art still remains. Raymond Kotewicz They will not let you filter A simple solution would be to have slop filters. Automatically label AI-generated trash, and let users hide it if they don’t want to see it. So far, I don’t think any of the major internet platforms has implemented this. The common excuse for why they don’t let you easily filter out slop is that it would be technically too difficult. Let me be clear with everyone here: this is complete bullshit. We’re talking about companies that can hire some of the most talented engineers in the world. I don’t think anyone seriously believes they can’t come up with a way to guess if a file has been generated by AI or not. 90% of the slop out there stands out so much everyone can see how it was made after looking at it for 5 seconds. A more plausible reason for the lack of slop filter is that they are simply testing out the waters. They are checking if users will tolerate it. The question tech executives want answered is: will people buy this garbage? And if the answer to that question is yes, here’s what they will do: they will start generating it themselves. They don’t need the useless meat proxies who think typing ten words and pressing enter makes them creative. They definitely don’t want to verse anyone royalties when they could just be making a one time purchase of tokens. If you think this is not real, just ask Tim Sweeney. I bet he will be more than happy to confirm. Roman Navarro Curation by humans for humans So now that it’s clear that tech companies will not save us from drowning in slop, it’s time to turn back to actual humans instead. The good news is they are a lot of people who are here to help you. There are thousands of people on the internet who will search through mountains of content to find the perfect piece of art they want to share with the world. We don’t explicitly call them curators. They are streamers, bloggers, journalists, DJs, overly enthusiast fans, or simply your friends. Some of those people are seriously amazing. There are DJs out there who will spend thousands of hours digging through crates to craft you the perfect ninety minutes of music. Why do you still need those machine-generated playlists? The alternative to blindly trusting the output of a recommendation algorithm isn’t always to become an expert in every field of art. Sometimes you just have to put the trust you had in a machine back into another person. Back to the real world? The real long term solution would be to stop relying only on the internet for distribution. This is already a thing in the music industry. Every city has a record shop that will sell you a carefully selected set of vinyls. For many musicians, physical sales (and concerts) are a much better source of income than streaming. The same goes for the movie. While text-to-video AI is a thing, the real money isn’t made by generating 30 second TikTok dramas. The real money comes from people paying tickets to see a full-length movie in a theater. Sadly I’m not too optimistic about my own field: video games. Somehow it seems the direction we’ve taken is the opposite. We’re all in on online distributions platforms. We have fully accepted them as our new digital overlords. Next month GTA V is coming out without a disk in the box. Sony already announced that the next Playstation will not support physical media. Physical distribution is not even mentioned in the pitch of the average indie publisher. In Breda, the small Dutch city where I live, we used to have two dedicated video games shop. Higher interests rates, expensive rents, and various policy failures have done their jobs: they are both closed. I don’t think this is a good sign for the survivability of the gaming industry.
Understanding how assigning anthropomorphic traits to agents can improve their effectiveness and interaction.