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Installing OpenBSD on Linveo KVM VPS 2024-10-21 I recently came across an amazing deal for a VPS on Linveo. For just $15 a year they provide: AMD KVM 1GB 1024 MB RAM 1 CPU Core 25 GB NVMe SSD 2000 GB Bandwidth It’s a pretty great deal and I suggest you look more into it if you’re interested! But this post is more focused on setting up OpenBSD via the custom ISO option in the KVM dashboard. Linveo already provides several Linux OS options, along with FreeBSD by default (which is great!). Since there is no OpenBSD template we need to do things manually. Getting Started Once you have your initial VPS up and running, login to the main dashboard and navigate to the Media tab. Under CD/DVD-ROM you’ll want to click “Custom CD/DVD” and enter the direct link to the install76.iso: https://cdn.openbsd.org/pub/OpenBSD/7.6/amd64/install76.iso The "Media" tab of the Linveo Dashboard. Use the official ISO link and set the Boot Order to CD/DVD. Select “Insert”, then set your Boot Order to CD/DVD and click “Apply”. Once complete, Restart your server. Installing via VNC With the server rebooting, jump over to Options and click on “Browser VNC” to launch the web-based VNC client. From here we will boot into the OpenBSD installer and get things going! Follow the installer as you normally would when installing OpenBSD (if you’re unsure, I have a step-by-step walkthrough) until you reach the IPv4 selection. At this point you will want to input your servers IPv4 and IPv6 IPs found under your Network section of your dashboard. Next you will want to set the IPv6 route to first default listed option (not “none”). After that is complete, choose cd0 for your install media (don’t worry about http yet). Continue with the rest of the install (make users if desired, etc) until it tells you to reboot the machine. Go back to the Linveo Dashboard, switch your Boot Order back to “Harddrive” and reboot the machine directly. Booting into OpenBSD Load into the VNC client again. If you did everything correctly you should be greeted with the OpenBSD login prompt. There are a few tweaks we still need to make, so login as the root user. Remember how we installed our sets directly from the cd0? We’ll want to change that. Since we are running OpenBSD “virtually” through KVM, our target network interface will be vio0. Edit the /etc/hostname.vio0 file and add the following: dhcp !route add default <your_gateway_ip> The <your_gateway_ip> can be found under the Network tab of your dashboard. The next file we need to tweak is /etc/resolv.conf. Add the following to it: nameserver 8.8.8.8 nameserver 1.1.1.1 These nameservers are based on your selected IPs under the Resolvers section of Network in the Linveo dashboard. Change these as you see fit, so long as they match what you place in the resolve.conf file. Finally, the last file we need to edit is /etc/pf.conf. Like the others, add the following: pass out proto { tcp, udp } from any to any port 53 Final Stretch Now just reboot the server. Log back in as your desired user and everything should be working as expected! You can perform a simple test to check: ping openbsd.org This should work - meaning your network is up and running! Now you’re free to enjoy the beauty that is OpenBSD.
Vertical Tabs in Safari 2024-09-26 I use Firefox as my main browser (specifically the Nightly build) which has vertical tabs built-in. There are instances where I need to use Safari, such as debugging or testing iOS devices, and in those instances I prefer to have a similar experience to that of Firefox. Luckily, Apple has finally made it fairly straight forward to do so. Click the Sidebar icon in the top left of the Safari browser Right click and group your current tab(s) (I normally name mine something uninspired like “My Tabs” or simply “Tabs”) For an extra “clean look”, remove the horizontal tabs by right clicking the top bar, selected Customize Toolbar and dragging the tabs out When everything is set properly, you’ll have something that looks like this: One minor drawback is not having access to a direct URL input, since we have removed the horizontal tab bar altogether. Using a set of curated bookmarks could help avoid the need for direct input, along with setting our new tab page to DuckDuckGo or any other search engine.
Build and Deploy Websites Automatically with Git 2024-09-20 I recently began the process of setting up my self-hosted1 cgit server as my main code forge. Updating repos via cgit on NearlyFreeSpeech on its own has been simple enough, but it lacked the “wow-factor” of having some sort of automated build process. I looked into a bunch of different tools that I could add to my workflow and automate deploying changes. The problem was they all seemed to be fairly bloated or overly complex for my needs. Then I realized I could simply use post-receive hooks which were already built-in to git! You can’t get more simple than that… So I thought it would be best to document my full process. These notes are more for my future self when I inevitably forget this, but hopefully others can benefit from it! Before We Begin This “tutorial” assumes that you already have a git server setup. It shouldn’t matter what kind of forge you’re using, so long as you have access to the hooks/ directory and have the ability to write a custom post-receive script. For my purposes I will be running standard git via the web through cgit, hosted on NearlyFreeSpeech (FreeBSD based). Overview Here is a quick rundown of what we plan to do: Write a custom post-receive script in the repo of our choice Build and deploy our project when a remote push to master is made Nothing crazy. Once you get the hang of things it’s really simple. Prepping Our Servers Before we get into the nitty-gritty, there are a few items we need to take care of first: Your main git repo needs ssh access to your web hosting (deploy) server. Make sure to add your public key and run a connection test first (before running the post-receive hook) in order to approve the “fingerprinting”. You will need to git clone your main git repo in a private/admin area of your deploy server. In the examples below, mine is cloned under /home/private/_deploys Once you do both of those tasks, continue with the rest of the article! The post-receive Script I will be using my own personal website as the main project for this example. My site is built with wruby, so the build instructions are specific to that generator. If you use Jekyll or something similar, you will need to tweak those commands for your own purposes. Head into your main git repo (not the cloned one on your deploy server), navigate under the hooks/ directory and create a new file named post-receive containing the following: #!/bin/bash # Get the branch that was pushed while read oldrev newrev ref do branch=$(echo $ref | cut -d/ -f3) if [ "$branch" == "master" ]; then echo "Deploying..." # Build on the remote server ssh user@deployserver.net << EOF set -e # Stop on any error cd /home/private/_deploys/btxx.org git pull origin master gem install 'kramdown:2.4.0' 'rss:0.3.0' make build rsync -a build/* ~/public/btxx.org/ EOF echo "Build synced to the deployment server." echo "Deployment complete." fi done Let’s break everything down. First we check if the branch being pushed to the remote server is master. Only if this is true do we proceed. (Feel free to change this if you prefer something like production or deploy) if [ "$branch" == "master" ]; then Then we ssh into the server (ie. deployserver.net) which will perform the build commands and also host these built files. ssh user@deployserver.net << EOF Setting set -e ensures that the script stops if any errors are triggered. set -e # Stop on any error Next, we navigate into the previously mentioned “private” directory, pull the latest changes from master, and run the required build commands (in this case installing gems and running make build) cd /home/private/_deploys/btxx.org git pull origin master gem install 'kramdown:2.4.0' 'rss:0.3.0' make build Finally, rsync is run to copy just the build directory to our public-facing site directory. rsync -a build/* ~/public/btxx.org/ With that saved and finished, be sure to give this file proper permissions: chmod +x post-receive That’s all there is to it! Time to Test! Now make changes to your main git project and push those up into master. You should see the post-receive commands printing out into your terminal successfully. Now check out your website to see the changes. Good stuff. Still Using sourcehut My go-to code forge was previously handled through sourcehut, which will now be used for mirroring my repos and handling mailing lists (since I don’t feel like hosting something like that myself - yet!). This switch over was nothing against sourcehut itself but more of a “I want to control all aspects of my projects” mentality. I hope this was helpful and please feel free to reach out with suggestions or improvements! By self-hosted I mean a NearlyFreeSpeech instance ↩
Burning & Playing PS2 Games without a Modded Console 2024-09-02 Important: I do not support pirating or obtaining illegal copies of video games. This process should only be used to copy your existing PS2 games for backup, in case of accidental damage to the original disc. Requirements Note: This tutorial is tailored towards macOS users, but most things should work similar on Windows or Linux. You will need: An official PS2 game disc (the one you wish to copy) A PS2 Slim console An Apple device with a optical DVD drive (or a portable USB DVD drive) Some time and a coffee! (or tea) Create an ISO Image of Your PS2 Disc: Insert your PS2 disc into your optical drive. Open Disk Utility (Applications > Utilities) In Disk Utility, select your PS2 disc from the sidebar Click on the File menu, then select New Image > Image from [Disc Name] Choose a destination to save the ISO file and select the format as DVD/CD Master Name your file and click Save. Disk Utility will create a .cdr file, which is essentially an ISO file Before we move on, we will need to convert that newly created cdr file into ISO. Navigate to the directory where the .cdr file is located and use the hdiutil command to convert the .cdr file to an ISO file: hdiutil convert yourfile.cdr -format UDTO -o yourfile.iso You’ll end up with a file named yourfile.iso.cdr. Rename it by removing the .cdr extension to make it an .iso file: mv yourfile.iso.cdr yourfile.iso Done and done. Getting Started For Mac and Linux users, you will need to install Wine in order to run the patcher: # macOS brew install wine-stable # Linux (Debian) apt install wine Clone & Run the Patcher Clone the FreeDVDBoot ESR Patcher: git clone https://git.sr.ht/~bt/fdvdb-esr Navigate to the cloned project folder: cd /path/to/fdvdb-esr The run the executable: wine FDVDB_ESR_Patcher.exe Now you need to select your previously cloned ISO file, use the default Payload setting and then click Patch!. After a few seconds your file should be patched. Burning Our ISO to DVD It’s time for the main event! Insert a blank DVD-R into your disc drive and mount it. Then right click on your patched ISO file and run “Burn Disk Image to Disc...". From here, you want to make sure you select the slowest write speed and enable verification. Once the file is written to the disc and verified (verification might fail - it is safe to ignore) you can remove the disc from the drive. Before Playing the Game Make sure you change the PS2 disc speed from Standard to Fast in the main “Browser” setting before you put the game into your console. After that, enjoy playing your cloned PS2 game!
“This Key is Useless Now. Discard?” 2024-08-28 The title of this article probably triggers nostalgic memories for old school Resident Evil veterans like myself. My personal favourite in the series (not that anyone asked) was the original, 1998 version of Resident Evil 2 (RE2). I believe that game stands the test of time and is very close to a masterpiece. The recent remake lost a lot of the charm and nuance that made the original so great, which is why I consistently fire up the PS1 version on my PS2 Slim. Resident Evil 2 (PS1) running on my PS2, hooked up to my Toshiba CRT TV. But the point of this post isn’t to gush over RE2. Instead I would like to discuss how well RE2 handled its interface and user experience across multiple in-game systems. HUD? What HUD? Just like the first Resident Evil that came before it, RE2 has no in-game HUD (heads-up display) to speak of. It’s just your playable character and the environment. No ammo-counters. No health bars. No “quest” markers. Nothing. This is how the game looks while you play. Zero HUD elements. The game does provide you with an inventory system, which holds your core items, weapons and notes you find along your journey. Opening up this sub-menu allows you to heal, reload weapons, combine objects or puzzle items, or read through previously collected documents. Not only is this more immersive (HUDs don’t exist for us in the real world, we need to look through our packs as well…) it also gets out of the way. The main inventory screen. Shows everything you need to know, only when you need it. (I can hear this screenshot...) I don’t need a visual element in the bottom corner showing me a list of “items” I can cycle through. I don’t want an ammo counter cluttering up my screen with information I only need to see in combat or while manually reloading. If those are pieces of information I need, I’ll explicitly open and look for it. Don’t make assumptions about what is important to me on screen. Capcom took this concept of less visual clutter even further in regards to maps and the character health status. Where We’re Going, We Don’t Need Roads Mini-Maps A great deal of newer games come pre-packaged with a mini-map on the main interface. In certain instances this works just fine, but most are 100% UI clutter. Something to add to the screen. I can only assume some devs believe it is “helpful”. Most times it’s simply a distraction. Thank goodness most games allow you to disable them. As for RE2, you collect maps throughout your adventure and, just like most other systems in the game, you need to consciously open the map menu to view them. You know, just like in real life. This creates a higher tension as well, since you need to constantly reference your map (on initial playthroughs) to figure out where the heck to go. You feel the pressure of someone frantically pulling out a physical map and scanning their surroundings. It also helps the player build a mental model in their head, thus providing even more of that sweet, sweet immersion. The map of the Raccoon City Police Station. No Pain, No Gain The game doesn’t display any health bar or player status information. In order to view your current status (symbolized by “Fine”, “Caution” or “Danger”) you need to open your inventory screen. From here you can heal yourself (if needed) and see the status type change in real-time. The "condition" health status. This is fine. But that isn’t the only way to visually see your current status. Here’s a scenario: you’re traveling down a hallway, turn a corner and run right into the arms of a zombie. She takes a couple good bites out of your neck before you push her aside. You unload some handgun rounds into her and down she goes. As you run over her body she reaches out and chomps on your leg as a final “goodbye”. You break free and move along but notice something different in your character’s movement - they’re holding their stomach and limping. Here we can see the character "Hunk" holding his stomach and limping, indicating an injury without the need for a custom HUD element. If this was your first time playing, most players would instinctively open the inventory menu, where their characters health is displayed, and (in this instance) be greeted with a “Caution” status. This is another example of subtle UX design. I don’t need to know the health status of my character until an action is required (in this example: healing). The health system is out of the way but not hidden. This keeps the focus on immersion, not baby-sitting the game’s interface. A Key to Every Lock Hey! This section is in reference to the title of the article. We made it! …But yes, discarding keys in RE2 is a subtle example of fantastic user experience. As a player, I know for certain this key is no longer needed. I can safely discard it and free up precious space from my inventory. There is also a sense of accomplishment, a feeling of “I’ve completed a task” or an internal checkbox being ticked. Progress has been made! Don’t overlook how powerful of a interaction this little text prompt is. Ask any veteran of the series and they will tell you this prompt is almost euphoric. The game's prompt asking if you'd like to discard a useless key. Perfection. Inspiring Greatness RE2 is certainly not the first or last game to implement these “minimal” game systems. A more “modern” example is Dead Space (DS), along with its very faithful remake. In DS the character’s health is displayed directly on the character model itself, and a similar inventory screen is used to manage items. An ammo-counter is visible but only when the player aims their weapon. Pretty great stuff and another masterpiece of survival horror. In Dead Space, the character's health bar is set as part of their spacesuit. The Point I guess my main takeaway is that designers and developers should try their best to keep user experience intuitive. I know that sounds extremely generic but it is a lot more complex than one might think. Try to be as direct as possible while remaining subtle. It’s a delicate balance but experiences like RE2 show us it is attainable. I’d love to talk more, but I have another play-through of RE2 to complete…
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This is re-post of How to Permanently Increase Your Sales by 50% or More in Only One Day article by Steve Pavlina Of all the things you can do to increase your sales, one of the highest leverage activities is attempting to increase your products’ registration rate. Increasing your registration rate from 1.0% to 1.5% means that you simply convince one more downloader out of every 200 to make the decision to buy. Yet that same tiny increase will literally increase your sales by a full 50%. If you’re one of those developers who simply slapped the ubiquitous 30-day trial incentive on your shareware products without going any further than that, then I think a 50% increase in your registration rate is a very attainable goal you can achieve if you spend just one full day of concentrated effort on improving your product’s ability to sell. My hope is that this article will get you off to a good start and get you thinking more creatively. And even if you fail, your result might be that you achieve only a 25% or a 10% increase. How much additional money would that represent to you over the next five years of sales? What influence, if any, did the title of this article have on your decision to read it? If I had titled this article, “Registration Incentives,” would you have been more or less likely to read it now? Note that the title expresses a specific and clear benefit to you. It tells you exactly what you can expect to gain by reading it. Effective registration incentives work the same way. They offer clear, specific benefits to the user if a purchase is made. In order to improve your registration incentives, the first thing you need to do is to adopt some new beliefs that will change your perspective. I’m going to introduce you to what I call the “lies of success” in the shareware industry. These are statements that are not true at all, but if you accept them as true anyway, you’ll achieve far better results than if you don’t. Rule 1: What you are selling is merely the difference between the shareware and the registered versions, not the registered version itself. Note that this is not a true statement, but if you accept it as true, you’ll immediately begin to see the weaknesses in your registration incentives. If there are few additional benefits for buying the full version vs. using the shareware version, then you aren’t offering the user strong enough incentives to make the full purchase. Rule 2: The sole purpose of the shareware version is to close the sale. This is our second lie of success. Note the emphasis on the word “close.” Your shareware version needs to act as a direct sales vehicle. It must be able to take the user all the way to the point of purchase, i.e. your online order form, ideally with nothing more than a few mouse clicks. Anything that detracts from achieving a quick sale is likely to hurt sales. Rule 3: The customer’s perspective is the only one that matters. Defy this rule at your peril. Customers don’t care that you spent 2000 hours creating your product. Customers don’t care that you deserve the money for your hard work. Customers don’t care that you need to do certain things to prevent piracy. All that matters to them are their own personal wants and needs. Yes, these are lies of success. Some customers will care, but if you design your registration incentives assuming they only care about their own self-interests, your motivation to buy will be much stronger than if you merely appeal to their sense of honesty, loyalty, or honor. Assume your customers are all asking, “What’s in it for me if I choose to buy? What will I get? How will this help me?” I don’t care if you’re selling to Fortune 500 companies. At some point there will be an individual responsible for causing the purchase to happen, and that individual is going to consider how the purchase will affect him/her personally: “Will this purchase get me fired? Will it make me look good in front of my peers? Will this make my job easier or harder?” Many shareware developers get caught in the trap of discriminating between honest and dishonest users, believing that honest users will register and dishonest ones won’t. This line of thinking will ultimately get you nowhere, and it violates the third lie of success. When you make a purchase decision, how often do you use honesty as the deciding factor? Do you ever say, “I will buy this because I’m honest?” Or do you consider other more selfish factors first, such as how it will make you feel to purchase the software? The truth is that every user believes s/he is honest, so no user applies the honesty criterion when making a purchase decision. Thinking of your users in terms of honest ones vs. dishonest ones is a complete waste of time because that’s not how users primarily view themselves. Rule 4: Customers buy on emotion and justify with fact. If you’re honest with yourself, you’ll see that this is how you make most purchase decisions. Remember the last time you bought a computer. Is it fair to say that you first became emotionally attached to the idea of owning a new machine? For me, it’s the feeling of working faster, owning the latest technology, and being more productive that motivates me to go computer shopping. Once I’ve become emotionally committed, the justifications follow: “It’s been two years since I’ve upgraded, it will pay for itself with the productivity boost I gain, I can easily afford it, I’ve worked hard and I deserve a new machine, etc.” You use facts to justify the purchase. Once you understand how purchase decisions are made, you can see that your shareware products need to first get the user emotionally invested in the purchase, and then you give them all the facts they need to justify it. Now that we’ve gotten these four lies of success out of the way, let’s see how we might apply them to create some compelling registration incentives. Let’s start with Rule 1. What incentives can be spawned from this rule? The common 30-day trial is one obvious derivative. If you are only selling the difference between the shareware and registered versions, then a 30-day trial implies that you are selling unlimited future days of usage of the program after the trial period expires. This is a powerful incentive, and it’s been proven effective for products that users will continue to use month after month. 30-day trials are easy for users to understand, and they’re also easy to implement. You could also experiment with other time periods such as 10 days, 14 days, or 90 days. The only way of truly knowing which will work best for your products is to experiment. But let’s see if we can move a bit beyond the basic 30-day trial here by mixing in a little of Rule 3. How would the customer perceive a 30-day trial? In most cases 30 days is plenty of time to evaluate a product. But in what situations would a 30-day trial have a negative effect? A good example is when the user downloads, installs, and briefly checks out a product s/he may not have time to evaluate right away. By the time the user gets around to fully evaluating it, the shareware version has already expired, and a sale may be lost as a result. To get around this limitation, many shareware developers have started offering 30 days of actual program usage instead of 30 consecutive days. This allows the user plenty of time to try out the program at his/her convenience. Another possibility would be to limit the number of times the program can be run. The basic idea is that you are giving away limited usage and selling unlimited usage of the program. This incentive definitely works if your product is one that will be used frequently over a long period of time (much longer than the trial period). The flip side of usage limitation is to offer an additional bonus for buying within a certain period of time. For instance, in my game Dweep, I offer an extra 5 free bonus levels to everyone who buys within the first 10 days. In truth I give the bonus levels to everyone who buys, but the incentive is real from the customer’s point of view. Remember Rule 3 - it doesn’t matter what happens on my end; it only matters what the customer perceives. Any customer that buys after the first 10 days will be delighted anyway to receive a bonus they thought they missed. So if your product has no time-based incentives at all, this is the first place to start. When would you pay your bills if they were never due, and no interest was charged on late payments? Use time pressure to your advantage, either by disabling features in the shareware version after a certain time or by offering additional bonuses for buying sooner rather than later. If nothing else and if it’s legal in your area, offer a free entry in a random monthly drawing for a small prize, such as one of your other products, for anyone who buys within the first X days. Another logical derivative of Rule 1 is the concept of feature limitation. On the crippling side, you can start with the registered version and begin disabling functionality to create the shareware version. Disabling printing in a shareware text editor is a common strategy. So is corrupting your program’s output with a simple watermark. For instance, your shareware editor could print every page with your logo in the background. Years ago the Association of Shareware Professionals had a strict policy against crippling, but that policy was abandoned, and crippling has been recognized as an effective registration incentive. It is certainly possible to apply feature limitation without having it perceived as crippling. This is especially easy for games, which commonly offer a limited number of playable levels in the shareware version with many more levels available only in the registered version. In this situation you offer the user a seemingly complete experience of your product in the shareware version, and you provide additional features on top of that for the registered version. Time-based incentives and feature-based incentives are perhaps the two most common strategies used by shareware developers for enticing users to buy. Which will work best for you? You will probably see the best results if you use both at the same time. Imagine you’re the end user for a moment. Would you be more likely to buy if you were promised additional features and given a deadline to make the decision? I’ve seen several developers who were using only one of these two strategies increase their registration rates dramatically by applying the second strategy on top of the first. If you only use time-based limitations, how could you apply feature limitation as well? Giving the user more reasons to buy will translate to more sales per download. One you have both time-based and feature-based incentives to buy, the next step is to address the user’s perceived risk by applying a risk-reversal strategy. Fortunately, the shareware model already reduces the perceived risk of purchasing significantly, since the user is able to try before buying. But let’s go a little further, keeping Rule 3 in mind. What else might be a perceived risk to the user? What if the user reaches the end of the trial period and still isn’t certain the product will do what s/he needs? What if the additional features in the registered version don’t work as the user expects? What can we do to make the decision to purchase safer for the user? One approach is to offer a money-back guarantee. I’ve been offering a 60-day unconditional money-back guarantee on all my products since January 2000. If someone asks for their money back for any reason, I give them a full refund right away. So what is my return rate? Well, it’s about 8%. Just kidding! Would it surprise you to learn that my return rate at the time of this writing is less than 0.2%? Could you handle two returns out of every 1000 sales? My best estimate is that this one technique increased my sales by 5-10%, and it only took a few minutes to implement. When I suggest this strategy to other shareware developers, the usual reaction is fear. “But everyone would rip me off,” is a common response. I suggest trying it for yourself on an experimental basis; a few brave souls have already tried it and are now offering money-back guarantees prominently. Try putting it up on your web site for a while just to convince yourself it works. You can take it down at any time. After a few months, if you’re happy with the results, add the guarantee to your shareware products as well. I haven’t heard of one bad outcome yet from those who’ve tried it. If you use feature limitation in your shareware products, another important component of risk reversal is to show the user exactly what s/he will get in the full version. In Dweep I give away the first five levels in the demo version, and purchasing the full version gets you 147 more levels. When I thought about this from the customer’s perspective (Rule 3), I realized that a perceived risk is that s/he doesn’t know if the registered version levels will be as fun as the demo levels. So I released a new demo where you can see every level but only play the first five. This lets the customer see all the fun that awaits them. So if you have a feature-limited product, show the customer how the feature will work. For instance, if your shareware version has printing disabled, the customer could be worried that the full version’s print capability won’t work with his/her printer or that the output quality will be poor. A better strategy is to allow printing, but to watermark the output. This way the customer can still test and verify the feature, and it doesn’t take much imagination to realize what the output will look like without the watermark. Our next step is to consider Rule 2 and include the ability close the sale. It is imperative that you include an “instant gratification” button in your shareware products, so the customer can click to launch their default web browser and go directly to your online order form. If you already have a “buy now” button in your products, go a step further. A small group of us have been finding that the more liberally these buttons are used, the better. If you only have one or two of these buttons in your shareware program, you should increase the count by at least an order of magnitude. The current Dweep demo now has over 100 of these buttons scattered throughout the menus and dialogs. This makes it extremely easy for the customer to buy, since s/he never has to hunt around for the ordering link. What should you label these buttons? “Buy now” or “Register now” are popular, so feel free to use one of those. I took a slightly different approach by trying to think like a customer (Rule 3 again). As a customer the word “buy” has a slightly negative association for me. It makes me think of parting with my cash, and it brings up feelings of sacrifice and pressure. The words “buy now” imply that I have to give away something. So instead, I use the words, “Get now.” As a customer I feel much better about getting something than buying something, since “getting” brings up only positive associations. This is the psychology I use, but at present, I don’t know of any hard data showing which is better. Unless you have a strong preference, trust your intuition. Make it as easy as possible for the willing customer to buy. The more methods of payment you accept, the better your sales will be. Allow the customer to click a button to print an order form directly from your program and mail it with a check or money order. On your web order form, include a link to a printable text order form for those who are afraid to use their credit cards online. If you only accept two or three major credit cards, sign up with a registration service to handle orders for those you don’t accept. So far we’ve given the customer some good incentives to buy, minimized perceived risk, and made it easy to make the purchase. But we haven’t yet gotten the customer emotionally invested in making the purchase decision. That’s where Rule 4 comes in. First, we must recognize the difference between benefits and features. We need to sell the sizzle, not the steak. Features describe your product, while benefits describe what the user will get by using your product. For instance, a personal information manager (PIM) program may have features such as daily, weekly, and monthly views; task and event timers; and a contact database. However, the benefits of the program might be that it helps the user be more organized, earn more money, and enjoy more free time. For a game, the main benefit might be fun. For a nature screensaver, it could be relaxation, beauty appreciation, or peace. Features are logical; benefits are emotional. Logical features are an important part of the sale, but only after we’ve engaged the customer’s emotions. Many products do a fair job of getting the customer emotionally invested during the trial period. If you have an addictive program or one that’s fun to use, such as a game, you may have an easy time getting the customer emotionally attached to using it because the experience is already emotional in nature. But whatever your product is, you can increase your sales by clearly illustrating the benefits of making the purchase. A good place to do this is in your nag screens. I use nag screens both before and after the program runs to remind the user of the benefits of buying the full version. At the very least, include a nag screen when the customer exits the program, so the last thing s/he sees will be a reminder of the product’s benefits. Take this opportunity to sell the user on the product. Don’t expect features like “customizable colors” to motivate anyone to buy. Paint a picture of what benefits the user will obtain with the full version. Will I save time? Will I have more fun? Will I live longer, save money, or feel better? The simple change from feature-oriented selling to benefit-oriented selling can easily double or triple your sales. Be sure to use this approach on your web site as well if you don’t already. Developers who’ve recently made the switch have been reporting some amazing results. If you’re drawing a blank when trying to come up with benefits for your products, the best thing you can do is to email some of your old customers and ask them why they bought your program. What did it do for them? I’ve done this and was amazed at the answers I got back. People were buying my games for reasons I’d never anticipated, and that told me which benefits I needed to emphasize in my sales pitch. The next key is to make your offer irresistible to potential customers. Find ways to offer the customer so much value that it would be harder to say no than to say yes. Take a look at your shareware product as if you were a potential customer who’d never seen it before. Being totally honest with yourself, would you buy this program if someone else had written it? If not, don’t stop here. As a potential customer, what additional benefits or features would put you over the top and convince you to buy? More is always better than less. In the original version of Dweep, I offered ten levels in the demo and thirty in the registered version. Now I offer only five demo levels and 152 in the full version, plus a built-in level editor. Originally, I offered the player twice the value of the demo; now I’m offering over thirty times the value. I also offer free hints and solutions to every level; the benefit here is that it minimizes player frustration. As I keep adding bonuses for purchasing, the offer becomes harder and harder to resist. What clever bonuses can you throw in for registering? Take the time to watch an infomercial. Notice that there is always at least one “FREE” bonus thrown in. Consider offering a few extra filters for an image editor, ten extra images for a screensaver, or extra levels for a game. What else might appeal to your customers? Be creative. Your bonus doesn’t even have to be software-based. Offer a free report about building site traffic with your HTML editor, include an essay on effective time management with your scheduling program, or throw in a small business success guide with your billing program. If you make such programs, you shouldn’t have too much trouble coming up with a few pages of text that would benefit your customers. Keep working at it until your offer even looks irresistible to you. If all the bonuses you offer can be delivered electronically, how many can you afford to include? If each one only gains one more customer in a thousand (0.1%), would it be worth the effort over the lifetime of your sales? So how do you know if your registration incentives are strong enough? And how do you know if your product is over-crippled? Where do you draw the line? These are tough issues, but there is a good way to handle them if your product is likely to be used over a long period of time, particularly if it’s used on a daily basis. Simply make your program gradually increase its registration incentives over time. One easy way to do this is with a delay timer on your nag screens that increases each time the program is run. Another approach is to disable certain features at set intervals. You begin by disabling non-critical features and gradually move up to disabling key functionality. The program becomes harder and harder to continue using for free, so the benefits of registering become more and more compelling. Instead of having your program completely disable itself after your trial period, you gradually degrade its usability with additional usage. This approach can be superior to a strict 30-day trial, since it allows your program to still be used for a while, but after prolonged usage it becomes effectively unusable. However, you don’t simply shock the user by taking away all the benefits s/he has become accustomed to on a particular day. Instead, you begin with a gentle reminder that becomes harder and harder to ignore. There may be times when your 30-day trial shuts off at an inconvenient time for the user, and you may lose a sale as a result. For instance, the user may not have the money at the time, or s/he may be busy at the trial’s end and forget to register. In that case s/he may quickly replace what was lost with a competitor’s trial version. The gradual degradation approach allows the user to continue using your product, but with increasing difficulty over time. Eventually, there is a breaking point where the user either decides to buy or to stop using the program completely, but this can be done within a window of time at the user’s convenience. Hopefully this article has gotten you thinking creatively about all the overlooked ways you can entice people to buy your shareware products. The most important thing you can do is to begin seeing your products through your customers’ eyes. What additional motivation would convince you to buy? What would represent an irresistible offer to you? There is no limit to how many incentives you can add. Don’t stop at just one or two; instead, give the customer a half dozen or more reasons to buy, and you’ll see your registration rate soar. Is it worth spending a day to do this? I think so.
I'm a big (neo)vim buff. My config is over 1500 lines and I regularly write new scripts. I recently ported my neovim config to a new laptop. Before then, I was using VSCode to write, and when I switched back I immediately saw a big gain in productivity. People often pooh-pooh vim (and other assistive writing technologies) by saying that writing code isn't the bottleneck in software development. Reading, understanding, and thinking through code is! Now I don't know how true this actually is in practice, because empirical studies of time spent coding are all over the place. Most of them, like this study, track time spent in the editor but don't distinguish between time spent reading code and time spent writing code. The only one I found that separates them was this study. It finds that developers spend only 5% of their time editing. It also finds they spend 14% of their time moving or resizing editor windows, so I don't know how clean their data is. But I have a bigger problem with "writing is not the bottleneck": when I think of a bottleneck, I imagine that no amount of improvement will lead to productivity gains. Like if a program is bottlenecked on the network, it isn't going to get noticeably faster with 100x more ram or compute. But being able to type code 100x faster, even with without corresponding improvements to reading and imagining code, would be huge. We'll assume the average developer writes at 80 words per minute, at five characters a word, for 400 characters a minute.What could we do if we instead wrote at 8,000 words/40k characters a minute? Writing fast Boilerplate is trivial Why do people like type inference? Because writing all of the types manually is annoying. Why don't people like boilerplate? Because it's annoying to write every damn time. Programmers like features that help them write less! That's not a problem if you can write all of the boilerplate in 0.1 seconds. You still have the problem of reading boilerplate heavy code, but you can use the remaining 0.9 seconds to churn out an extension that parses the file and presents the boilerplate in a more legible fashion. We can write more tooling This is something I've noticed with LLMs: when I can churn out crappy code as a free action, I use that to write lots of tools that assist me in writing good code. Even if I'm bottlenecked on a large program, I can still quickly write a script that helps me with something. Most of these aren't things I would have written because they'd take too long to write! Again, not the best comparison, because LLMs also shortcut learning the relevant APIs, so also optimize the "understanding code" part. Then again, if I could type real fast I could more quickly whip up experiments on new apis to learn them faster. We can do practices that slow us down in the short-term Something like test-driven development significantly slows down how fast you write production code, because you have to spend a lot more time writing test code. Pair programming trades speed of writing code for speed of understanding code. A two-order-of-magnitude writing speedup makes both of them effectively free. Or, if you're not an eXtreme Programming fan, you can more easily follow the The Power of Ten Rules and blanket your code with contracts and assertions. We could do more speculative editing This is probably the biggest difference in how we'd work if we could write 100x faster: it'd be much easier to try changes to the code to see if they're good ideas in the first place. How often have I tried optimizing something, only to find out it didn't make a difference? How often have I done a refactoring only to end up with lower-quality code overall? Too often. Over time it makes me prefer to try things that I know will work, and only "speculatively edit" when I think it be a fast change. If I could code 100x faster it would absolutely lead to me trying more speculative edits. This is especially big because I believe that lots of speculative edits are high-risk, high-reward: given 50 things we could do to the code, 49 won't make a difference and one will be a major improvement. If I only have time to try five things, I have a 10% chance of hitting the jackpot. If I can try 500 things I will get that reward every single time. Processes are built off constraints There are just a few ideas I came up with; there are probably others. Most of them, I suspect, will share the same property in common: they change the process of writing code to leverage the speedup. I can totally believe that a large speedup would not remove a bottleneck in the processes we currently use to write code. But that's because those processes are developed work within our existing constraints. Remove a constraint and new processes become possible. The way I see it, if our current process produces 1 Utils of Software / day, a 100x writing speedup might lead to only 1.5 UoS/day. But there are other processes that produce only 0.5 UoS/d because they are bottlenecked on writing speed. A 100x speedup would lead to 10 UoS/day. The problem with all of this that 100x speedup isn't realistic, and it's not obvious whether a 2x improvement would lead to better processes. Then again, one of the first custom vim function scripts I wrote was an aid to writing unit tests in a particular codebase, and it lead to me writing a lot more tests. So maybe even a 2x speedup is going to be speed things up, too. Patreon Stuff I wrote a couple of TLA+ specs to show how to model fork-join algorithms. I'm planning on eventually writing them up for my blog/learntla but it'll be a while, so if you want to see them in the meantime I put them up on Patreon.
Here’s Jony Ive in his Stripe interview: What we make stands testament to who we are. What we make describes our values. It describes our preoccupations. It describes beautiful succinctly our preoccupation. I’d never really noticed the connection between these two words: occupation and preoccupation. What comes before occupation? Pre-occupation. What comes before what you do for a living? What you think about. What you’re preoccupied with. What you think about will drive you towards what you work on. So when you’re asking yourself, “What comes next? What should I work on?” Another way of asking that question is, “What occupies my thinking right now?” And if what you’re occupied with doesn’t align with what you’re preoccupied with, perhaps it's time for a change. Email · Mastodon · Bluesky
There's no country on earth that does hype better than America. It's one of the most appealing aspects about being here. People are genuinely excited about the future and never stop searching for better ways to work, live, entertain, and profit. There's a unique critical mass in the US accelerating and celebrating tomorrow. The contrast to Europe couldn't be greater. Most Europeans are allergic to anything that even smells like a commercial promise of a better tomorrow. "Hype" is universally used as a term to ridicule anyone who dares to be excited about something new, something different. Only a fool would believe that real progress is possible! This is cultural bedrock. The fault lines have been settling for generations. It'll take an earthquake to move them. You see this in AI, you saw it in the Internet. Europeans are just as smart, just as inventive as their American brethren, but they don't do hype, so they're rarely the ones able to sell the sizzle that public opinion requires to shift its vision for tomorrow. To say I have a complicated relationship with venture capital is putting it mildly. I've spent a career proving the counter narrative. Proving that you can build and bootstrap an incredible business without investor money, still leave a dent in the universe, while enjoying the spoils of capitalism. And yet... I must admit that the excesses of venture capital are integral to this uniquely American advantage on hype. The lavish overspending during the dot-com boom led directly to a spectacular bust, but it also built the foundation of the internet we all enjoy today. Pets.com and Webvan flamed out such that Amazon and Shopify could transform ecommerce out of the ashes. We're in the thick of peak hype on AI right now. Fantastical sums are chasing AGI along with every dumb derivative mirage along the way. The most outrageous claims are being put forth on the daily. It's easy to look at that spectacle with European eyes and roll them. Some of it is pretty cringe! But I think that would be a mistake. You don't have to throw away your critical reasoning to accept that in the face of unknown potential, optimism beats pessimism. We all have to believe in something, and you're much better off believing that things can get better than not. Americans fundamentally believe this. They believe the hype, so they make it come to fruition. Not every time, not all of them, but more of them, more of the time than any other country in the world. That really is exceptional.
I’m working on a Go library appendstore for append-only store of lots of things in a single file. To make things as robust as possible I was calling os.File.Sync() after each append. Sync() is waiting until the data is acknowledged as truly, really written to disk (as opposed to maybe floating somewhere in disk drive’s write buffer). Oh boy, is it slow. A test of appending 1000 records would take over 5 seconds. After removing the Sync() it would drop to 5 milliseconds. 1000x faster. I made sync optional - it’s now up to the user of the library to pick it, defaults to non-sync. Is it unsafe now? Well, the reality is that it probably doesn’t matter. I don’t think lots of software does the sync due to slowness and the world still runs.