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Benefits as a Reflection of Values

from Oxide Computer Company Blog [alt+shift+b] in programming

“We offer the best health insurance we could find” is what we promise in our job postings. On paper, this is accurate: the health insurance Oxide offers is the best plan we can find that is offered to small businesses. What we left unsaid until now is that the best health insurance offered to small businesses is, in fact, not very good at all if you don’t neatly fit into a narrow demographic; the bitter irony is that the US healthcare system isn’t designed for those of us who rely on it the most. And life-saving treatments that aren’t needed by able-bodied cisgender people are, more often than not, deemed “not medically necessary” in off-the-shelf insurance policies simply because there is no law to require their coverage. In our society’s bizarre and accidental system, we rely on employers to provide benefits everyone should have, including healthcare, retirement plans, and dependent care. When I came out as trans and started seeking medical care, I worked at a large employer that directly paid for the medical costs of its employees and dictated how their insurance networks process claims. I had the benefits I needed because other trans people fought for them and the company could unilaterally choose to provide them. Startups don’t have this luxury and are at the whims of insurance companies to keep the cost of hiring and retaining employees manageable. Meanwhile, insurers put profit over care, and won’t budge on off-the-shelf benefits plans unless Congress forces the issue – yet as I write this, lawmakers across the country are either ignoring us or actively stripping away our right to get the healthcare we need, so we’re not holding our breath. With this in mind, I was initially uneasy about applying to Oxide because we didn’t make our benefits clear to prospective applicants. But I still applied — not out of blind faith, but because I felt a company built on these values would put its people first and work to provide what I needed. Shortly after I started,...
20th Apr 2022

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Systems Software in the Large

Software is hard (yes, even in an era of vibe coding), and systems software — the silent engine room of modern infrastructure — is especially so. By design, systems software provides an abstraction for programs, insulating programmers from the filthy details that lie beneath; piercing that abstraction to implement the underlying system is to embrace those details and their gnarly implications. Moreover, the expectation for systems software is (rightly) perfection; a system that is merely functional can be deceptively distant from the robustness required of foundational software. Systems software isn’t the only kind of hard software, of course, and indeed software can be difficult just by nature of its scope and composition: it is hard to build software that is just…​ big. Software that consists of many different modules and components built by multiple people over an extended period of time is known as programming in the large, and its difficulties extend beyond the mere implementation challenges of systems software. Because the difficulties with developing systems software are broadly orthogonal to those of programming in the large, intersecting these two challenges — that is, developing systems software in the large — is to take on the most grueling of projects: it is the stuff of which mythical man months are literally made. Why would anyone ever develop such a system? Because they are often necessary to tackle software’s equivalents of the wicked problem: problems that are not only never completely solved, but also not even really understood until implementation is well underway. There are not pat answers for developing these systems — nor, infamously, silver bullets — they’re just…​ brutal. This is on my mind because of a talk that we had at OxCon last week. OxCon is our affectionate name for the annual Oxide meetup here in Emeryville, and it’s a highlight of the year for everyone at Oxide. This year more than lived up to our high expectations, replete with cameos from the extraordinary IBM 26 Interpreting Card Punch and the Oakland Ballers. At OxCon we like to both reflect back and look forward, so in that spirit, we asked Oxide engineer Dave Pacheco if he might be willing to present on the project he’s been leading the charge on for the past two years: software update. When we shipped the first Oxide rack two years ago, it had the minimum functionality necessary to update all its software in the field. Our priority was to make this update mechanism robust over all else, and we succeeded in the sense that it is indeed robust — but the experience is not yet the seamless, self-service facility that we have envisioned. Software update for the Oxide rack is exactly the kind of wicked problem that necessitates systems software in the large: it is not merely dynamically overhauling a distributed system, but doing so while remaining operable in the liminal state between the old software and the new. Compounding this was the urgency we felt: delivering self-service update is essential to realize our vision of the cloud experience on premises, and our customers needed it as soon as we could deliver it. As if this weren’t enough, the Oxide update problem has an acute constraint not faced by the public clouds: we need to be able to deliver updates across an air gap — we cannot rely on the public cloud’s hidden crutch of operators and runbooks. It is a problem so wicked, you can practically hear it cackle. Despite the thorniness of the problem, Dave and team had managed to achieve the ambitious milestones that they had set for themselves at OxCon last year, and I was naturally excited for his presentation this year. That said, I wasn’t ready for what was coming: Dave not only described the tremendous work on software update (delving into both the multi-year history of the project and the significant progress since the last OxCon), but also reflected on leading the software update project itself. The result was an absolutely extraordinary talk, not just on the mechanics of software essential to Oxide, but on the unique challenges of systems software in the large. Dave’s talk dripped with hard-won wisdom, running the gamut from maintaining focus (and the looming specter of what Dave calls "organizational procrastination") to fighting scope creep and the mechanics of specific technical decisions. We felt Dave’s talk to be too good to be kept to ourselves — and thanks to our transparency, nothing in it needs to be secret; we are thrilled to be able to make it generally available: This talk is a must watch for anyone doing systems software in the large, containing within it the kind of lessons that are often only learned the hard way. While we think it’s valuable for everyone, should you be the kind of sicko inexplicably drawn to exactly the kind of nasty problems that Dave describes, consider joining us — there is more systems software in the large to be done at Oxide!

18th Sep 2025 • 23 votes
Our $100M Series B

We don’t want to bury the lede: we have raised a $100M Series B, led by a new strategic partner in USIT with participation from all existing Oxide investors. To put that number in perspective: over the nearly six year lifetime of the company, we have raised $89M; our $100M Series B more than doubles our total capital raised to date — and positions us to make Oxide the generational company that we have always aspired it to be. If this aspiration seems heady now, it seemed absolutely outlandish when we were first raising venture capital in 2019. Our thesis was that cloud computing was the future of all computing; that running on-premises would remain (or become!) strategically important for many; that the entire stack — hardware and software — needed to be rethought from first principles to serve this market; and that a large, durable, public company could be built by whomever pulled it off. This scope wasn’t immediately clear to all potential investors, some of whom seemed to latch on to one aspect or another without understanding the whole. Their objections were revealing: "We know you can build this," began more than one venture capitalist (at which we bit our tongue; were we not properly explaining what we intended to build?!), "but we don’t think that there is a market." Entrepreneurs must become accustomed to rejection, but this flavor was particularly frustrating because it was exactly backwards: we felt that there was in fact substantial technical risk in the enormity of the task we put before ourselves — but we also knew that if we could build it (a huge if!) there was a huge market, desperate for cloud computing on-premises. Fortunately, in Eclipse Ventures we found investors who saw what we saw: that the most important products come when we co-design hardware and software together, and that the on-premises market was sick of being told that they either don’t exist or that they don’t deserve modernity. These bold investors — like the customers we sought to serve — had been waiting for this company to come along; we raised seed capital, and started building. And build it we did, making good on our initial technical vision: We did our own board designs, allowing for essential system foundation like a true hardware root-of-trust and end-to-end power observability. We did our own microcontroller operating system, and used it to replace the traditional BMC. We did our own platform enablement software, eliminating the traditional UEFI BIOS and its accompanying flotilla of vulnerabilities. We did our own host hypervisor, assuring an integrated and seamless user experience — and eliminating the need for a third-party hypervisor and its concomitant rapacious software licensing. We did our own switch — and our own switch runtime — eliminating entire universes of integration complexity and operational nightmares. We did our own integrated storage service, allowing the rack-scale system to have reliable, available, durable, elastic instance storage without necessitating a dependency on a third party. We did our own control plane, a sophisticated distributed system building on the foundation of our hardware and software components to deliver the API-driven services that modernity demands: elastic compute, virtual networking, and virtual storage. While these technological components are each very important (and each is in service to specific customer problems when deploying infrastructure on-premises), the objective is the product, not its parts. The journey to a product was long, but we ticked off the milestones. We got the boards brought up. We got the switch transiting packets. We got the control plane working. We got the rack manufactured. We passed FCC compliance. And finally, two years ago, we shipped our first system! Shortly thereafter, more milestones of the variety you can only get after shipping: our first update of the software in the field; our first update-delivered performance improvements; our first customer-requested features added as part of an update. Later that year, we hit general commercial availability, and things started accelerating. We had more customers — and our first multi-rack customer. We had customers go on the record about why they had selected Oxide — and customers describing the wins that they had seen deploying Oxide. Customers starting landing faster now: enterprise sales cycles are infamously long, but we were finding that we were going from first conversations to a delivered product surprisingly quickly. The quickening pace always seemed to be due in some way to our transparency: new customers were listeners to our podcast, or they had read our RFDs, or they had perused our documentation, or they had looked at the source code itself. With growing customer enthusiasm, we were increasingly getting questions about what it would look like to buy a large number of Oxide racks. Could we manufacture them? Could we support them? Could we make them easy to operate together? Into this excitement, a new potential investor, USIT, got to know us. They asked terrific questions, and we found a shared disposition towards building lasting value and doing it the right way. We learned more about them, too, and especially USIT’s founder, Thomas Tull. The more we each learned about the other, the more there was to like. And importantly, USIT had the vision for us that we had for ourselves: that there was a big, important market here — and that it was uniquely served by Oxide. We are elated to announce this new, exciting phase of the company. It’s not necessarily in our nature to celebrate fundraising, but this is a big milestone, because it will allow us to address our customers' most pressing questions around scale (manufacturing scale, system scale, operations scale) and roadmap scope. We have always believed in our mission, but this raise gives us a new sense of confidence when we say it: we’re going to kick butt, have fun, not cheat (of course!), love our customers — and change computing forever.

30th Jul 2025 • 48 votes
Oxide’s Compensation Model: How is it Going?

How it started Four years ago, we were struggling to hire. Our team was small (~23 employees), and we knew that we needed many more people to execute on our audacious vision. While we had had success hiring in our personal networks, those networks now felt tapped; we needed to get further afield. As is our wont, we got together as a team and brainstormed: how could we get a bigger and broader applicant pool? One of our engineers, Sean, shared some personal experience: that Oxide’s principles and values were very personally important to him — but that when he explained them to people unfamiliar with the company, they were (understandably?) dismissed as corporate claptrap. Sean had found, however, that there was one surefire way to cut through the skepticism: to explain our approach to compensation. Maybe, Sean wondered, we should talk about it publicly? "I could certainly write a blog entry explaining it," I offered. At this suggestion, the team practically lunged with enthusiasm: the reaction was so uniformly positive that I have to assume that everyone was sick of explaining this most idiosyncratic aspect of Oxide to friends and family. So what was the big deal about our compensation? Well, as a I wrote in the resulting piece, Compensation as a Reflection of Values, our compensation is not merely transparent, but uniform. The piece — unsurprisingly, given the evergreen hot topic that is compensation — got a ton of attention. While some of that attention was negative (despite the piece trying to frontrun every HN hater!), much of it was positive — and everyone seemed to be at least intrigued. And in terms of its initial purpose, the piece succeeded beyond our wildest imagination: it brought a surge of new folks interested in the company. Best of all, the people new to Oxide were interested for all of the right reasons: not the compensation per se, but for the values that the compensation represents. The deeper they dug, the more they found to like — and many who learned about Oxide for the first time through that blog entry we now count as long-time, cherished colleagues. That blog entry was a long time ago now, and today we have ~75 employees (and a shipping product!); how is our compensation model working out for us? How it’s going Before we get into our deeper findings, two updates that are so important that we have updated the blog entry itself. First, the dollar figure itself continues to increase over time (as of this writing in 2025, $207,264); things definitely haven’t gotten (and aren’t getting!) any cheaper. And second, we did introduce variable compensation for some sales roles. Yes, those roles can make more than the rest of us — but they can also make less, too. And, importantly: if/when those folks are making more than the rest of us, it’s because they’re selling a lot — a result that can be celebrated by everyone! Those critical updates out of the way, how is it working? There have been a lot of surprises along the way, mostly (all?) of the positive variety. A couple of things that we have learned: People take their own performance really seriously. When some outsiders hear about our compensation model, they insist that it can’t possibly work because "everyone will slack off." I have come to find this concern to be more revealing of the person making the objection than of our model, as our experience has been in fact the opposite: in my one-on-one conversations with team members, a frequent subject of conversation is people who are concerned that they aren’t doing enough (or that they aren’t doing the right thing, or that their work is progressing slower than they would like). I find my job is often to help quiet this inner critic while at the same time stoking what I feel is a healthy urge: when one holds one’s colleagues in high regard, there is an especially strong desire to help contribute — to prove oneself worthy of a superlative team. Our model allows people to focus on their own contribution (whatever it might be). People take hiring really seriously. When evaluating a peer (rather than a subordinate), one naturally has high expectations — and because (in the sense of our wages, anyway) everyone at Oxide is a peer, it shouldn’t be surprising that folks have very high expectations for potential future colleagues. And because the Oxide hiring process is writing intensive, it allows for candidates to be thoroughly reviewed by Oxide employees — who are tough graders! It is, bluntly, really hard to get a job at Oxide. It allows us to internalize the importance of different roles. One of the more incredible (and disturbingly frequent) objections I have heard is: "But is that what you’ll pay support folks?" I continue to find this question offensive, but I no longer find it surprising: the specific dismissal of support roles reveals a widespread and corrosive devaluation of those closest to customers. My rejoinder is simple: think of the best support engineers you’ve worked with; what were they worth? Anyone who has shipped complex systems knows these extraordinary people — calm under fire, deeply technical, brilliantly resourceful, profoundly empathetic — are invaluable to the business. So what if you built a team entirely of folks like that? The response has usually been: well, sure, if you’re going to only hire those folks. Yeah, we are — and we have! It allows for fearless versatility. A bit of a corollary to the above, but subtly different: even though we (certainly!) hire and select for certain roles, our uniform compensation means we can in fact think primarily in terms of people unconfined by those roles. That is, we can be very fluid about what we’re working on, without fear of how it will affect a perceived career trajectory. As a concrete example: we had a large customer that wanted to put in place a program for some of the additional work they wanted to see in the product. The complexity of their needs required dedicated program management resources that we couldn’t spare, and in another more static company we would have perhaps looked to hire. But in our case, two folks came together — CJ from operations, and Izzy from support — and did something together that was in some regards new to both of them (and was neither of their putative full-time jobs!) The result was indisputably successful: the customer loved the results, and two terrific people got a chance to work closely together without worrying about who was dotted-lined to whom. It has allowed us to organizationally scale. Many organizations describe themselves as flat, and a reasonable rebuttal to this are the "shadow hierarchies" created by the tyranny of structurelessness. And indeed, if one were to read (say) Valve’s (in)famous handbook, the autonomy seems great — but the stack ranking decidedly less so, especially because the handbook is conspicuously silent on the subject of compensation. (Unsurprisingly, compensation was weaponized at Valve, which descended into toxic cliquishness.) While we believe that autonomy is important to do one’s best work, we also have a clear structure at Oxide in that Steve Tuck (Oxide co-founder and CEO) is in charge. He has to be: he is held accountable to our investors — and he must have the latitude to make decisions. Under Steve, it is true that we don’t have layers of middle management. Might we need some in the future? Perhaps, but what fraction of middle management in a company is dedicated to — at some level — determining who gets what in terms of compensation? What happens when you eliminate that burden completely? It frees us to both lead and follow. We expect that every Oxide employee has the capacity to lead others — and we tap this capacity frequently. Of course, a company in which everyone is trying to direct all traffic all the time would be a madhouse, so we also very much rely on following one another too! Just as our compensation model allows us to internalize the values of different roles, it allows us to appreciate the value of both leading and following, and empowers us each with the judgement to know when to do which. This isn’t always easy or free of ambiguity, but this particular dimension of our versatility has been essential — and our compensation model serves to encourage it. It causes us to hire carefully and deliberately. Of course, one should always hire carefully and deliberately, but this often isn’t the case — and many a startup has been ruined by reckless expansion of headcount. One of the roots of this can be found in a dirty open secret of Silicon Valley middle management: its ranks are taught to grade their career by the number of reports in their organization. Just as if you were to compensate software engineers based on the number of lines of code they wrote, this results in perverse incentives and predictable disasters — and any Silicon Valley vet will have plenty of horror stories of middle management jockeying for reqs or reorgs when they should have been focusing on product and customers. When you can eliminate middle management, you eliminate this incentive. We grow the team not because of someone’s animal urges to have the largest possible organization, but rather because we are at a point where adding people will allow us to better serve our market and customers. It liberates feedback from compensation. Feedback is, of course, very important: we all want to know when and where we’re doing the right thing! And of course, we want to know too where there is opportunity for improvement. However, Silicon Valley has historically tied feedback so tightly to compensation that it has ceased to even pretend to be constructive: if it needs to be said, performance review processes aren’t, in fact, about improving the performance of the team, but rather quantifying and stack-ranking that performance for purposes of compensation. When compensation is moved aside, there is a kind of liberation for feedback itself: because feedback is now entirely earnest, it can be expressed and received thoughtfully. It allows people to focus on doing the right thing. In a world of traditional, compensation-tied performance review, the organizational priority is around those things that affect compensation — even at the expense of activity that clearly benefits the company. This leads to all sorts of wild phenomena, and most technology workers will be able to tell stories of doing things that were clearly right for the company, but having to hide it from management that thought only narrowly in terms of their own stated KPIs and MBOs. By contrast, over and over (and over!) again, we have found that people do the right thing at Oxide — even if (especially if?) no one is looking. The beneficiary of that right thing? More often than not, it’s our customers, who have uniformly praised the team for going above and beyond. It allows us to focus on the work that matters. Relatedly, when compensation is non-uniform, the process to figure out (and maintain) that non-uniformity is laborious. All of that work — of line workers assembling packets explaining themselves, of managers arming themselves with those packets to fight in the arena of organizational combat, and then of those same packets ultimately being regurgitated back onto something called a review — is work. Assuming such a process is executed perfectly (something which I suppose is possible in the abstract, even though I personally have never seen it), this is work that does not in fact advance the mission of the company. Not having variable compensation gives us all of that time and energy back to do the actual work — the stuff that matters. It has stoked an extraordinary sense of teamwork. For me personally — and as I relayed on an episode of Software Misadventures — the highlights of my career have been being a part of an extraordinary team. The currency of a team is mutual trust, and while uniform compensation certainly isn’t the only way to achieve that trust, boy does it ever help! As Steve and I have told one another more times that we can count: we are so lucky to work on this team, with its extraordinary depth and breadth. While our findings have been very positive, I would still reiterate what we said four years ago: we don’t know what the future holds, and it’s easier to make an unwavering commitment to the transparency rather than the uniformity. That said, the uniformity has had so many positive ramifications that the model feels more important than ever. We are beyond the point of this being a curiosity; it’s been essential for building a mission-focused team taking on a problem larger than ourselves. So it’s not a fit for everyone — but if you are seeking an extraordinary team solving hard problems in service to customers, consider Oxide!

1st May 2025 • 42 votes
dtrace.conf(24)

Sometime in late 2007, we had the idea of a DTrace conference. Or really, more of a meetup; from the primordial e-mail I sent: The goal here, by the way, is not a DTrace user group, but more of a face-to-face meeting with people actively involved in DTrace — either by porting it to another system, by integrating probes into higher level environments, by building higher-level tools on top of DTrace or by using it heavily and/or in a critical role. That said, we also don’t want to be exclusionary, so our thinking is that the only true requirement for attending is that everyone must be prepared to speak informally for 15 mins or so on what they are doing with DTrace, any limitations that they have encountered, and some ideas for the future. We’re thinking that this is going to be on the order of 15-30 people (though more would be a good problem to have — we’ll track it if necessary), that it will be one full day (breakfast in the morning through drinks into the evening), and that we’re going to host it here at our offices in San Francisco sometime in March 2008. This same note also included some suggested names for the gathering, including what in hindsight seems a clear winner: DTrace Bi-Mon-Sci-Fi-Con. As if knowing that I should leave an explanatory note to my future self as to why this name was not selected, my past self fortunately clarified: "before everyone clamors for the obvious Bi-Mon-Sci-Fi-Con, you should know that most Millennials don’t (sadly) get the reference." (While I disagree with the judgement of my past self, it at least indicates that at some point I cared if anyone got the reference.) We settled on a much more obscure reference, and had the first dtrace.conf in March 2008. Befitting the style of the time, it was an unconference (a term that may well have hit its apogee in 2008) that you signed up to attend by editing a wiki. More surprising given the year (and thanks entirely to attendee Ben Rockwood), it was recorded — though this is so long ago that I referred to it as video taping (and with none of the participants mic’d, I’m afraid the quality isn’t very good). The conference, however, was terrific, viz. the reports of Adam, Keith and Stephen (all somehow still online nearly two decades later). If anything, it was a little too good: we realized that we couldn’t recreate the magic, and we demurred on making it an annual event. Years passed, and memories faded. By 2012, it felt like we wanted to get folks together again, now under a post-lawnmower corporate aegis in Joyent. The resulting dtrace.conf(12) was a success, and the Olympiad cadence felt like the right one; we did it again four years later at dtrace.conf(16). In 2020, we came back together for a new adventure — and the DTrace Olympiad was not lost on Adam. Alas, dtrace.conf(20) — like the Olympics themselves — was cancelled, if implicitly. Unlike the Olympics, however, it was not to be rescheduled. More years passed and DTrace continued to prove its utility at Oxide; last year when Adam and I did our "DTrace at 20" episode of Oxide and Friends, we vowed to hold dtrace.conf(24) — and a few months ago, we set our date to be December 11th. At first we assumed we would do something similar to our earlier conferences: a one-day participant-run conference, at the Oxide office in Emeryville. But times have changed: thanks to the rise of remote work, technologists are much more dispersed — and many more people would need to travel for dtrace.conf(24) than in previous DTrace Olympiads. Travel hasn’t become any cheaper since 2008, and the cost (and inconvenience) was clearly going to limit attendance. The dilemma for our small meetup highlights the changing dynamics in tech conferences in general: with talks all recorded and made publicly available after the conference, how does one justify attending a conference in person? There can be reasonable answers to that question, of course: it may be the hallway track, or the expo hall, or the after-hours socializing, or perhaps some other special conference experience. But it’s also not surprising that some conferences — especially ones really focused on technical content — have decided that they are better off doing as conference giant O’Reilly Media did, and going exclusively online. And without the need to feed and shelter participants, the logistics for running a conference become much more tenable — and the price point can be lowered to the point that even highly produced conferences like P99 CONF can be made freely available. This, in turn, leads to much greater attendance — and a network effect that can get back some of what one might lose going online. In particular, using chat as the hallway track can be more much effective (and is certainly more scalable!) than the actual physical hallways at a conference. For conferences in general, there is a conversation to be had here (and as a teaser, Adam and I are going to talk about it with Stephen O’Grady and Theo Schlossnagle on Oxide and Friends next week, but for our quirky, one-day, Olympiad-cadence dtrace.conf, the decision was pretty easy: there was much more to be gained than lost by going exclusively on-line. So dtrace.conf(24) is coming up next week, and it’s available to everyone. In terms of platform, we’re going to try to keep that pretty simple: we’re going to use Google Meet for the actual presenters, which we will stream in real-time to YouTube — and we’ll use the Oxide Discord for all chat. We’re hoping you’ll join us on December 11th — and if you want to talk about DTrace or a DTrace-adjacent topic, we’d love for you to present! Keeping to the unconference style, if you would like to present, please indicate your topic in the #session-topics Discord channel so we can get the agenda fleshed out. While we’re excited to be online, there are some historical accoutrements of conferences that we didn’t want to give up. First, we have a tradition of t-shirts with dtrace.conf. Thanks to our designer Ben Leonard, we have a banger of a t-shirt, capturing the spirit of our original dtrace.conf(08) shirt but with an Oxide twist. It’s (obviously) harder to make those free but we have tried to price them reasonably. You can get your t-shirt by adding it to your (free) dtrace.conf ticket. (And for those who present at dtrace.conf, your shirt is on us — we’ll send you a coupon code!) Second, for those who can make their way to the East Bay and want some hangout time, we are going to have an après conference social event at the Oxide office starting at 5p. We’re charging something nominal for that too (and like the t-shirt, you pay for that via your dtrace.conf ticket); we’ll have some food and drinks and an Oxide hardware tour for the curious — and (of course?) there will be Fishpong. Much has changed since I sent that e-mail 17 years ago — but the shared values and disposition that brought together our small community continue to endure; we look forward to seeing everyone (virtually) at dtrace.conf(24)!

5th Dec 2024 • 111 votes
How Oxide Cuts Data Center Power Consumption in Half

Here’s a sobering thought: today, data centers already consume 1-2% of the world’s power, and that percentage will likely rise to 3-4% by the end of the decade. According to Goldman Sachs research, that rise will include a doubling in data center carbon dioxide emissions. As the data and AI boom progresses, this thirst for power shows no signs of slowing down anytime soon. Two key challenges quickly become evident for the 85% of IT that currently lives on-premises. How can organizations reduce power consumption and corresponding carbon emissions? How can organizations keep pace with AI innovation as existing data centers run out of available power? Figure 1. Masanet et al. (2020), Cisco, IEA, Goldman Sachs Research Rack-scale design is critical to improved data center efficiency Traditional data center IT consumes so much power because the fundamental unit of compute is an individual server; like a house where rooms were built one at a time, with each room having its own central AC unit, gas furnace, and electrical panel. Individual rackmount servers are stacked together, each with their own AC power supplies, cooling fans, and power management. They are then paired with storage appliances and network switches that communicate at arm’s length, not designed as a cohesive whole. This approach fundamentally limits organizations' ability to maintain sustainable, high-efficiency computing systems. Of course, hyperscale public cloud providers did not design their data center systems this way. Instead, they operate like a carefully planned smart home where everything is designed to work together cohesively and is operated by software that understands the home’s systems end-to-end. High-efficiency, rack-scale computers are deployed at scale and operate as a single unit with integrated storage and networking to support elastic cloud computing services. This modern archietecture is made available to the market as public cloud, but that rental-only model is ill-fit for many business needs. Compared to a popular rackmount server vendor, Oxide is able to fill our specialized racks with 32 AMD Milan sleds and highly-available network switches using less than 15kW per rack, doubling the compute density in a typical data center. With just 16 of the alternative 1U servers and equivalent network switches, over 16kW of power is required per rack, leading to only 1,024 CPU cores vs Oxide’s 2,048. Extracting more useful compute from each kW of power and square foot of data center space is key to the future effectiveness of on-premises computing. At Oxide, we’ve taken this lesson in advancing rack-scale design, improved upon it in several ways, and made it available for every organization to purchase and operate anywhere in the world without a tether back to the public cloud. Our Cloud Computer treats the entire rack as a single, unified computer rather than a collection of independent parts, achieving unprecedented power efficiency. By designing the hardware and software together, we’ve eliminated unnecessary components and optimized every aspect of system operation through a control plane with visibility to end-to-end operations. When we started Oxide, the DC bus bar stood as one of the most glaring differences between the rack-scale machines at the hyperscalers and the rack-and-stack servers that the rest of the market was stuck with. That a relatively simple piece of copper was unavailable to commercial buyers — despite being unequivocally the right way to build it! — represented everything wrong with the legacy approach. The bus bar in the Oxide Cloud Computer is not merely more efficient, it is a concrete embodiment of the tremendous gains from designing at rack-scale, and by integrating hardware with software. — Bryan Cantrill The improvements we’re seeing are rooted in technical innovation Replacing low-efficiency AC power supplies with a high-efficiency DC Bus Bar This eliminates the 70 total AC power supplies found in an equivalent legacy server rack within 32 servers, two top-of-rack switches, and one out-of-band switch, each with two AC power supplies. This power shelf also ensures the load is balanced across phases, something that’s impossible with traditional power distribution units found in legacy server racks. Bigger fans = bigger efficiency gains using 12x less energy than legacy servers, which each contain as many as 7 fans, which must work much harder to move air over system components. Purpose-built for power efficiency less restrictive airflow than legacy servers by eliminating extraneous components like PCIe risers, storage backplanes, and more. Legacy servers need many optional components like these because they could be used for any number of tasks, such as point-of-sale systems, data center servers, or network-attached-storage (NAS) systems. Still, they were never designed optimally for any one of those tasks. The Oxide Cloud Computer was designed from the ground up to be a rack-scale cloud computing powerhouse, and so it’s optimized for exactly that task. Hardware + Software designed together By designing the hardware and software together, we can make hardware choices like more intelligent DC-DC power converters that can provide rich telemetry to our control plane, enabling future feature enhancements such as dynamic power capping and efficiency-based workload placement that are impossible with legacy servers and software systems. Learn more about Oxide’s intelligent Power Shelf Controller The Bottom Line: Customers and the Environment Both Benefit Reducing data center power demands and achieving more useful computing per kilowatt requires fundamentally rethinking traditional data center utilization and compute design. At Oxide, we’ve proven that dramatic efficiency gains are possible when you rethink the computer at rack-scale with hardware and software designed thoughtfully and rigorously together. Ready to learn how your organization can achieve these results? Schedule time with our team here. Together, we can reclaim on-premises computing efficiency to achieve both business and sustainability goals.

8th Nov 2024 • 95 votes

More in programming

TokyoDev Welcomes Its Head of Operations

TokyoDev has grown substantially over the past few years. We’ve expanded our community, dramatically increased the scope and frequency of our events, and have curated a library of articles for international developers. Despite all that, the way we run the business hasn’t changed much. I’ve continued to coordinate most of these activities myself, making the final decisions and keeping everything connected. In short, TokyoDev cannot run without my daily input. That approach worked well when TokyoDev was smaller, but it’s increasingly limiting how much we can accomplish. To help the business grow further, I wanted to find someone to take over some of my responsibilities and bring a fresh perspective. This is a significant step for me personally, as while I have worked with many contractors over the years, I have never actually hired a regular employee. Most importantly, I wanted to ensure that this person was someone I could trust to understand what TokyoDev stands for, and to make decisions in line with our philosophy. So I’m happy to announce that Scott Rothrock is joining TokyoDev full time as our Head of Operations. About Scott Scott has lived in Japan for nearly 20 years and has worked as a software engineer in multiple industries and environments, including small Japanese-owned businesses, overseas employers, and international companies based in Japan. Until the end of October 2026, he was the head of the Japan Markets team at Kraken Technologies, where he led an international team of software engineers in delivering complicated, regulated products on strict timelines for Japanese electricity and gas retailers, while also ensuring compliance with evolving organizational and global standards. He’s made a name for himself both inside and outside Japan as a kind, effective mentor who can cultivate great engineers and leaders. Scott’s previous role in TokyoDev Some of you may already know Scott in another capacity, as he has been involved with TokyoDev since 2022. He began as a community volunteer and later became our community manager, which also included responsibilities such as managing our article pipeline from submission to publishing. When I created TokyoDev’s Discord, I had no previous experience running an online community. Scott joined soon after I started and began helping other members, stepping in when people behaved inappropriately, and configuring our roles and permissions and safety features. I was impressed by his initiative and asked him to become an official moderator in January 2023. Outside of his role as a moderator, Scott has always pushed TokyoDev to grow; for example, he arranged internet events such as livestreamed AMAs and interviews. He organized TokyoDev’s first meetup as a volunteer in February 2023, which taught me that there was interest in TokyoDev events outside of the internet. By the end of 2023, I had brought him on as our part-time community manager. What I saw throughout his tenure was that Scott continued to take initiative in expanding TokyoDev. Scott was one of our first external contributors, writing about his experience living with a disability in Japan. He encouraged me to expand and refine both our editing and submission processes so that we could reach out to even more contributors and platform their perspectives. The editorial team now consists of him and Rebecca Callahan, and they’ve had a hand in every article that TokyoDev has published. In other words, since 2022, Scott has shown that he cares about TokyoDev as much as I do. He is invested in what we do and why we do it, and shares my vision for what TokyoDev can become. What changes now Scott’s experiences as an engineer, a mentor, and a leader make me confident that, as our Head of Operations, he will continue to help TokyoDev mature. A big part of what has made TokyoDev successful is that I see the software developers who use our site as my peers and genuinely want to help them. Scott shares that perspective, and will join me in ensuring that TokyoDev remains true to its principles while we grow. So what changes in the short term? Nothing dramatic. I will teach Scott about managing TokyoDev as a business, and he will document our processes and products as a part of that learning. He will also look for areas of improvement while ensuring that we remain compliant with regulations and labor law. Over time, I will hand over some other responsibilities. I will continue to run TokyoDev, but TokyoDev will become less dependent on me for its day-to-day operations. Long term, I’m excited about what this will enable us to do. TokyoDev has always been about helping international software developers build successful careers in Japan, and bringing Scott on full time puts us in a much better position to continue doing that. We look forward to writing the next chapter of TokyoDev together.

4 hours ago • 1 votes
Speeding up Kidz Fun Art & making Google love it

Kidz Fun Art is a drawing, colouring and animation app for kids that I’ve been building since 2021. It runs in the browser also as a simple wrapper app on iOS, iPadOS and Windows. It wasn’t getting a great click through rate on Google, even for people who directly searched for it. So, for two days I took a hard look at how fast it loads and how search engines see it. It wasn’t flattering. This post covers what I found, what I changed and what the graphs say now. Short version: on a simulated slow phone, the homepage’s Largest Contentful Paint got about 2.6× faster (15.9 s to 6.1 s) and its first load is about 82% smaller (4.2 MB to 0.75 MB). I also fixed a set of SEO mistakes that are, frankly, embarrassing to write down. I’ll write them down anyway. Part 1: Google had no idea what the site was for I started by reading 16 months of Google Search Console data. 9,380 clicks in total. About 9,200 came from people who had typed “kidz fun art” or a close spelling. People searching for what the app actually does (“coloring app for kids”, “ai art for kids”, “make a comic book”) sent the site 164 clicks. In 16 months. Total. When there was a relevant page, Google ranked it well. The site was #1 for things like “drawing app for kids ipad” and a German query that means “paint by numbers app without ads”. There just weren’t many relevant pages. Then I looked at the code, and the cause was obvious. The homepage <title> was “Kidz Fun Art” in all 12 languages. That’s a fine name, and a terrible title. It tells a search engine nothing. The homepage’s first <h1> was the pricing table’s “Choose your experience”. I was, in effect, telling Google that the most important thing on my homepage was the checkout. Every blog post had the same meta description: a generic line about “news, updates, tips”. Each post’s front matter already had a perfectly good excerpt field that nobody read. Blog posts had two <h1>s: the site header and the post title. There was no structured data at all. The sitemap that redirected every single URL This one stings. The sitemap is the one file whose whole job is to say “here are my URLs, please index them”. Mine listed 17 URLs, and every one of them redirected. The sitemap build used an environment variable that resolved to kidzfun.art. The site lives on www.kidzfun.art, so every URL got a 308. Only the English blog posts were listed. The other 11 languages appeared only as hreflang alternates, which pointed at redirecting URLs too. There were no <link rel="canonical"> tags on any page and no hreflang in the page <head>. Google was left to guess which URL was the real one, and it guessed wrong a lot. What I changed: The sitemap is now built on https://www.kidzfun.art, with 204 URLs: every home page, blog index, blog post, About page and gallery page, in all 12 languages. Each one lists all of its language alternates plus an x-default. A shared SeoLinks component adds an absolute canonical (www, no query string) and the full hreflang set to every public page. The ?v= cache-busting URLs that had been showing up as duplicates now canonicalise to the clean URL. /xx/blog/yy/... URLs, which returned a 500 in production (oops), now 308 to /blog/yy/.... Login, account, debug, export and embed pages send X-Robots-Tag: noindex, follow from next.config.js, so they stop using up crawl budget. robots.txt now mentions the sitemap. Novel idea. Why Google skipped half the site Search Console’s Pages report had 93 of 174 known pages not indexed. Every reason on that list traces back to the mistakes above: “Page with redirect” (22): that sitemap, plus internal links to the non-www host. “Duplicate without user-selected canonical” (18): I hadn’t selected any canonicals. Fair cop. “Crawled, currently not indexed” (39): mostly translated posts that Google reached through redirecting URLs, plus thin pages like /login. “Discovered, currently not indexed” (12): Google found these and decided they weren’t worth a visit. With no sitemap entry and no hreflang, I hadn’t given it a reason to. On-page fixes Titles and descriptions: Each blog post got its own seoTitle and description, in all 12 languages. The meta description now comes from the post’s excerpt, which is what that field was for all along. The About pages take their title and description from their own localized Markdown. They had been sharing an English title and a generic description. One <h1> per page: A # heading inside a post’s Markdown now renders as an <h2>, so the post title is the only <h1>. The About page opts back in with a keepH1 prop. Its Markdown heading is the page title. This fix arrived in two parts. The first part left the About page with zero <h1>s. I noticed, eventually. Structured data and social tags: JSON-LD for the home page (the app), blog posts (articles) and the embedded videos. Open Graph and X/Twitter tags on every public page, so shared links get a proper card. A real 404 for deleted gallery images: The AI gallery shows a friendly “AI Artwork Not Found” page when an image has been deleted. It used to return 200 OK, which Google calls a “soft 404” and dislikes. It now returns a 404 with noindex, and a 503 if the Firestore lookup itself fails, so a database hiccup tells crawlers “come back later” rather than “this is gone”. Part 2: Making the homepage fast The homepage is the app. It works offline, so every dialog (save, stickers, colouring pages, “get an adult”, “no wifi”) is server-rendered into the HTML up front. That’s a deliberate trade-off, and I kept it because I want new users to be able to immediately be able to start drawing as soon as they launch the app. What I hadn’t thought about was what it meant for the network. What the homepage downloaded before the app could start I measured the live site with a Lighthouse-style mobile profile: slow 4G (1.6 Mbps, 150 ms latency), 4× CPU slowdown, empty cache. First load: 4.5 MB over 198 requests. The homepage HTML alone was 358 KB, with about 77 <img> tags in hidden dialogs. The browser dutifully fetched every one of those images. The script that starts the app (main.min.js, 191 KB) sat at the very end of the document, so the browser found it last and gave it whatever bandwidth was left. The app script finished arriving at about 14 seconds. The CPU was not the problem. Every long task was under 300 ms. This was purely about bandwidth and request order. I had built a very polite queue and put my own app at the back of it. Watch the queue The waterfall is a simplified illustration. The milestone times (first paint, LCP, load) are measured: slow 4G + 4× CPU, local production build, median of 3 runs. My Largest Contentful Paint was the “Contact support” link The canvas doesn’t count toward LCP, and the toolbar buttons are small. So on a slow load the largest thing painted was… the loading dialog. The loading dialog fades in its “Taking a while? Contact support” text after 5 to 7.5 seconds. On a slow connection, that text became the page’s LCP element, at 15.9 s. I was measuring my page speed by how long it took to suggest the user complain about my page speed. There’s a lesson in there somewhere. The fix wasn’t to change the dialog. It was to make the app start sooner, so it paints before that text ever appears. What I changed Preload the app script. I added <link rel="preload" as="script"> in <head> for main.min.js and errorHandler.min.js. The <script> tags stay where they were, so execution order doesn’t change. The browser just starts fetching them before any image. This one line did more than anything else on this list. It’s a little humbling. Turn the three dialog GIFs into MP4s. Three animated GIFs: an arrow pushing pictures into a tablet (927 KB), a dancing rainbow pencil (650 KB) and a paper plane (305 KB). That’s 1.9 MB of decoration in dialogs most visitors never open on their first visit. I re-encoded them with ffmpeg: H.264 High profile, -preset veryslow -crf 20, yuv420p, +faststart, constant frame rate taken from each GIF’s frame delay. The commands are committed as scripts/gif-to-mp4.sh. The result is 130 KB in total, with SSIM between 0.988 and 0.993 against the originals. The pencil needed tpad=stop_mode=clone:stop_duration=0.2, because ffmpeg’s GIF reader drops the final 250 ms hold and the dance lost its big finish. The new <video autoplay loop muted playsinline> tags render at exactly the same size and class as the old <img> tags. Alt text moved to aria-label. Locked colouring thumbnails were full-size PNGs. In the colouring page picker, locked pages used the full-size colouring PNG as their background image, inlined into the HTML. That came to about 1.3 MB on every first visit, to draw thumbnails in a dialog that was closed. They now use the small image, set when the picker opens, like the unlocked ones always did. Sticker thumbnails wait their turn. I tried loading="lazy" first. It didn’t help: Chrome fetched the images before the stylesheet that hides the dialogs had arrived, so as far as it knew they were visible. Sticker thumbnails and the media library’s YouTube thumbnail now use data-deferred-src. They load 3 seconds after the load event, or as soon as their dialog opens, whichever comes first. The service worker preload starts after load. The offline preload queue (about 2 MB of colouring pages and stickers) used to start while the page was still loading and compete with it. Now it starts after the load event. Same files, same offline result, no fighting for bandwidth. Analytics is async. Nothing waited for it, so nothing needed to block on it. Cache headers. /images/*: max-age=86400, stale-while-revalidate=604800. It had been max-age=0, so every image was re-checked on every visit. Versioned /js, /css and /addToHomescreen files are immutable for a year in production. Offline still has to work Offline support is a core feature, so “just don’t download it” was never an option. Some of the changes above put it at risk, and a couple of things turned up along the way: Safari plays video from byte ranges. Safari requests video with Range: bytes=.... Answer that with a full cached response and the video won’t play. The service worker now answers Range requests from its cache with a proper 206 Partial Content slice (lib/util/rangeResponse.ts, with unit tests). First-visit gap: on a first visit the service worker isn’t controlling the page yet, so dialog images only reached the offline cache on the second online visit. The page’s own dialog images and videos now go to the front of the offline preload queue on the first visit. I nearly downloaded my whole site, 12 times over. The service worker cached every <link href> it found in the page. The new SEO work had just added canonical and hreflang <link>s pointing at all 12 localized homepages. So every new visitor would have downloaded about 12 extra homepages, in languages they don’t speak, “for offline use”. I caught it before production. The service worker now skips rel=canonical and rel=alternate. Safari stopped the service worker mid-download. The old preload queue ran on timers after the request had been answered. Safari considers an idle service worker fair game, so it stopped it after the first few images. The page now sends images in batches of 10, and the service worker caches each batch before it replies. A page lock-up I’d never noticed. resizeDialog added a new “image loaded” listener every time the window resized. With lots of images loading at once, the listeners multiplied until the page locked up. It now attaches one listener per image, which, in hindsight, is how many it needed. Part 3: The blog Blog index cards used the full 1920 px screenshots as covers, up to 500 KB each, in a box about 200 px wide. Each card was a little billboard, shrunk down by the browser on every visit. Covers now go through next/image with sizes that match the actual card widths, so the browser gets a resized WebP. The first few cards get priority. The rest load lazily. The first sizes hint was too small at some widths and made covers blurry. It now matches the real card widths, up to about 630 px between 769 px and 1028 px wide. Post pages: The cover image gets fetchpriority="high", and images further down the post load lazily. Five images were recompressed in place, keeping the same filenames and dimensions. The PNGs came out about 4× smaller and the JPEGs about 40% smaller. I deleted a 1.1 MB cover.png that nothing referenced. All 12 translations of that post used cover.jpg. The PNG had just been sitting in public/ taking up space. Results on the slow 4G profile: /blog LCP went from 13.3 s to 1.8 s. A typical post went from 3.9 s to 1.7 s. The gallery didn’t get faster, on purpose. It got a 5-minute edge cache and a cached Firestore image count, which fixed its slow server responses. I decided not to change its 20 full-size PNG thumbnails, so its lab LCP barely moved (8.4 s to 8.6 s). That’s a choice, and the chart owns it. Part 4: Lighthouse homework After the speed work went live I ran Lighthouse on the production homepage (mobile) and cleaned up what it flagged. Performance stayed in the low 70s, so I have some more work to do, but it’s moved nicely in the right direction. Part 5: Telling the search engines Fixing the site is half the job. The other half is getting crawlers to come back and notice. Google Search Console: Resubmitted the www sitemap. Clicked “Validate fix” on “Duplicate without user-selected canonical” and on the redirect errors. Requested indexing for the main language homepages and the top blog posts. The quota is about 10 a day, so it’ll take a few days. Wrote down a baseline from the Performance report, so in 4 to 8 weeks I can tell whether any of this worked. Bing Webmaster Tools: Submitted all 204 sitemap URLs through URL Submission. The daily quota is 10,000, so no trickle-feeding needed. Bing’s index also feeds DuckDuckGo and several AI search tools, so it’s cheap extra reach. Most of Bing’s “SEO recommendations” pointed at old ?v= URLs and old titles. They’ll clear as Bing recrawls. What I’m not watching: the Lighthouse score. Google ranks on real-user Chrome data (the Chrome UX Report): a rolling 28-day window, judged at the 75th percentile. So the honest answer to “did it work?” is “ask me in a month”. How I kept from breaking things The app has hundreds of unit and integration tests, all of which still pass (even though they do take over 30 minutes to run). I also manually regression tested all the riskiest changes. Hopefully I don’t make things worse before they get better… Lessons, mostly at my own expense Read your own sitemap. Actually open it and click a URL. Mine had been quietly redirecting for who knows how long. <link rel="preload"> for the script that boots your app is the cheapest big win there is. Browsers fetch resources in the order they find them. If your app script is at the bottom of a 358 KB document full of images, it really is last in line. Check what your LCP element actually is before you try to make it faster. Mine was a “Contact support” link. GIF is an image format from 1987 that I was using as a video format. A real video codec beats it by an order of magnitude at the same quality. try/catch doesn’t catch promise rejections. I knew that. My code didn’t. Every <link> you add to <head> is something your service worker might decide to download. Speed scores are for diagnosis. Rankings come from real users. Fix what the lab finds, then wait for the field data. Epilogue You’re still here? Wow. Cool. After all this, I’m hoping that users notice nothing other than quicker app start times. I’m looking forward to keeping an eye on traffic and retention in the coming weeks. Wish me luck!

6 hours ago • 1 votes
My new digital home

It's time for a dev blogger's favorite topic: blogging about my new blogging setup. After migrating my blog from Hexo to Eleventy, building a photography website and creating a personal one-pager, it was time to find a new digital home for all my projects. If you notice any issue after the migration, please let me know. I redirect the RSS feed to the new domain, but you might want to update the feed URL in your reader. Motivation I've been maintaining three different websites under two different names: a mostly developer-oriented blog, a photography portfolio and a one-pager gluing everything together. When I started blogging about my sabbatical journey, I was thinking about making yet another page to create a clear separation. I've decided to do the opposite and merge all my websites into one instead. As I further reduce my dependency on social media and third-party services, it has become even more important to have my own space and practice POSSE. Every decision I've made was driven by two main goals: simplicity and personality. Setup I've stopped chasing the latest and greatest. I want to keep the setup as clean as possible, which means pulling fewer dependencies. Every package adds complexity and maintainability costs, so I've only added what was necessary — no more Gulp, Sass or Tailwind. Instead of taking one of my existing websites as a starting point, I created this project from scratch. I reused some of my previous code, but I didn't want to take over any technical debt (especially with the advancements in CSS). The foundation of this website hasn't changed: Eleventy (Build Awesome). It covers the fundamentals of a static site and offers a great level of customization. I've made my project more and less dependent on Eleventy at the same time: I replaced Gulp as my build pipeline with pure Eleventy processing. I replaced most shortcodes with Markdown alternatives (and markdown-it plugins), which are better supported by editors like Obsidian. I've also replaced the Nunjucks template engine with Liquid, which comes with a few trade-offs. The main reason was to avoid creating a new collection for every set of posts I render. With Liquid, you can apply array functions like filtering or sorting in the template itself: {% assign drafts = collections.all | where: "data.isDraft" | reverse %} {% for draft in drafts %} … {% endfor %} Another advantage is having date formatting included, so I don't need another library or custom code. You can even set a default date format, so you don't have to provide it each time. What I don't like is the verbosity of the template language, although I've gotten used to it by now. Nunjucks: {{ "/tags/" + tag + "/" }} {{ modified or created or date }} {% set perspectives = ["dev", "photography", "life"] %} Liquid: {{ "/tags/" | append: tag | append: "/" }} {{ modified | default: created | default: date }} {% assign perspectives = "dev, photography, life" | split: ", " %} After migrating my existing content, I've noticed the build taking way too long, both in the dev server and the production build. I've found out that the Eleventy template cache is turned off for Liquid by default. This was useful during development, but when updating actual content, it caused every template and partial to be constantly recalculated. After turning the cache on, this issue was resolved: eleventyConfig.setLiquidOptions({ cache: true }); Check the colophon for the full tech stack overview. Perspectives The main challenge was finding a way to separate and present my main personas. The Venn diagram intersection of people interested in software development, photography and my personal life is probably small. I could use tags, but they don't offer the level of personalization I was looking for. Most personal blogs separate the content by post type (blog post, note, photo), but this doesn't fit my use case. Instead, I've decided to structure my website around three perspectives, a term I have borrowed from the Eclipse IDE. Each perspective comes with its own avatar, tagline and bio. If someone is interested in everything I share (hi Mom!), they can still view all my posts. Design Since building my photography website, I've made many changes, but I never got around to share an update. The biggest change was the design, which I have used as a blueprint for the new website. I've decided to mimic a social timeline/feed, which most people are familiar with. At the same time, it should be clear that it's a personal website and not yet another walled garden. Typography is an important part of every design. The first step is to choose between a system font stack and a custom font, which comes with the usual performance vs. personality trade-offs. I've decided to go with a uniform look across all devices. I've settled on Source Sans 3 for copy text and Hack for code. Another big change was introducing a sidebar. I always felt like the empty horizontal space was "wasted" on a desktop device, but getting the sidebar UX right is challenging. I'm happy with the result, especially with the last two panels adding a personal touch to the design. Images I've made several changes to the handling of image files. To make them compatible with Markdown editors, I had to replace my custom picture shortcode. The official Eleventy image plugin is a popular choice, but it violates my simplicity goal and doesn't support everything I needed. I've decided to go with a plain Markdown image markup and a single image file (no format fallback or 2x version for retina displays). Additionally, I wrote a markdown-it plugin to turn the optional title parameter into a caption. As for the file format, both WebP and AVIF have excellent browser support. For each image, I select the format based on the quality and file size. For my photos, I'm using WebP for the timeline thumbnails and JPG for the full-size version. Theme picker There have been some recent discussions about dark mode toggles, and I considered going for a light/dark solution based on the user's OS preference. Driven by the personality goal, I knew I had to add at least one more theme, so a proper theme picker was necessary. Similar to navigation, people like to hide the theme selection on mobile devices behind a burger menu or a dropdown. I prefer the solution by Sarah L. Fossheim, where all available themes are displayed above the page footer. A friend was scrolling through my new website, and their first question was "Why is the theme picker in the footer?". This tells me the solution was a good idea — I don't think he would have noticed a typical theme button in the header. The implementation follows standard practices: Use the light or dark theme as default based on the user's OS or browser preference. Store a selected theme in the local storage and use it as the single source of truth. Prevent a flash of inaccurate color theme. Make the theme play nicely with bfcache. I might have slightly gone overboard with my third theme, but the nostalgia kept me adding more and more features. Enjoy going back to the 90s: Feeds As browser vendors decided to remove XSLT support, I didn't bother to style my feed. Instead, I've created a new web feeds page, listing all available feeds and a short explanation. I provide one feed for every perspective and one with all my posts combined. I once offered tag-based RSS feeds. This was useful for my sabbatical, but even there I had only a single subscriber. Now, all tag feeds redirect to their main perspective feed. I've also dropped the JSON feed, despite having at least 16 subscribers. Given that every web feed reader supports Atom feeds, I don't see the value of providing a JSON alternative. A JSON feed doesn't add much complexity, but handling different media types (post, photo) and properly escaping the content is one more thing to implement and maintain. Quality assurance I've put a lot of effort into my new digital home, and I want to make sure it stays in good shape. I've included several tools, most running automatically as part of the CI pipeline: eleventyDataSchema — lint Eleventy data values like titles or dates markdownlint — format/lint Markdown files Vale — lint content (grammar, writing style, formatting) Lychee — find broken links (internal and external) Evaluatory — check accessibility and validate HTML Oxlint — lint JavaScript files Eleventy linters are another option to analyze a template's output, but I haven't found a use case for it yet. Not everything can be automated, so I also did the following manually: Test with Chrome, Firefox and Safari Test with Polypane Test with Google Lighthouse Test with a screen reader Test with JavaScript disabled Test with CSS disabled Test at 200% zoom Test with a bigger browser font size Test with custom fonts disabled Test with delayed assets Performance It's difficult to compare the performance of two separate websites with that of a combined one. Some parts got worse, e.g. bigger font files and more CSS. At the same time, I've noticed that gzip compression was turned off for anything but HTML for a few years now (I must have missed it when upgrading nginx) 🙈. One improvement was to implement on-demand assets. For example, the lite-youtube-embed CSS and JavaScript is only loaded if a <lite-youtube> element is present on the page. As before, JavaScript is fully optional (except for interactive demos in individual posts). I've been using a mix of <noscript> and CSS to hide elements that require JS (like the theme picker). I don't like the user experience of pagination, so I avoided it for years. But now that I have almost 300 posts, I've decided to finally add it. I display 30 posts per page, with images further down still being lazy-loaded for better performance. I haven't applied pagination to tag pages, as that's more complex with Eleventy. Bits and pieces Here are some other noteworthy changes: I've removed post-specific social share images and use a single WebP Open Graph image instead. I've dropped JSON-LD. Open Graph and microformats are sufficient. "Naming is hard" is a common expression in software development, but it also applies to photograph titles. I've decided to use a counter as the title, e.g. #0100. Sometimes I do come up with a title that I love, like the Castle in the Sky, so I might mention it in the description. On a photo page, you can now open the previous/next photo using the left/right arrow keys (in addition to the existing navigation buttons). It's now possible to filter photos by date, gear, or location. Check the explore page for an overview. I've learned about and used some experimental CSS features (with progressive enhancement), like scroll-triggered animations or squircle corners. I've added an AI statement on my LLM usage. I finally have a proper about page. Cool URIs don't change, but it's inevitable when moving to a new domain. All my previous URLs are redirected, except for some assets that are no longer used. I will keep the old domain, so the redirects will continue to work for a foreseeable future. I've kept my previous Easter egg and added a few more. Have a happy hunt! 🕵️‍♂️ Inspiration I visited hundreds of personal websites looking for inspiration. Here are a few that I kept coming back to: Emma Goto. I love Emma's approach to presenting the variety of her interests, even though I went a different route. Brennan Kenneth Brown. This website has so much to offer. It's a great example of what the open web looks like. Rex Barrett. The sentence "Collecting hobbies is my hobby." hit home — so much that I had to steal borrow it for my short life bio. Conclusion This project was mostly about merging the content of two websites into one. I knew this would take a considerable amount of time, but I still greatly underestimated the effort. In the end, it was all about the journey, not the destination. I loved fine-tuning the design and tweaking little details that probably no one will ever notice. I still have many more ideas left in my backlog. How do you like my new digital home? If you have an opinion, let me know! Reply via email

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Industrial Growth

New electronica album by Warrington-Runcorn New Town Development Plan

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