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Choose to trust yourself

from Herbert Lui [alt+shift+b] in life

Some businesses—not all, and not even most!—don’t trust you. They design their products and marketing to lock you in and make you feel reliant on them.  The incentive for them is to have lots of steady customers; if you can come and go at any point, then that business isn’t as steady as it could […] The post Choose to trust yourself appeared first on Herbert Lui.
1st Jun 2026

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More from Herbert Lui

Indirect change

There’s a pile of dirty dishes in the sink, and the one you need is at the bottom. Directly pulling it out means disrupting the balance. They’ll fall and potentially break. Instead you need to rinse each one starting from the top and load the dishwasher. Or at the very least, put them in a […] The post Indirect change appeared first on Herbert Lui.

4 days ago • 1 votes
Space easy rewards out

Every couple of days, I’ll drink a hojicha latte at a coffee shop I like. It’s delicious and gives me a perfect energy lift. I intentionally make sure it doesn’t happen every day, because I don’t want to rely on caffeine to get work done. I drink one beer very occasionally, perhaps once a season. […] The post Space easy rewards out appeared first on Herbert Lui.

1st Oct 2026 • 1 votes
Falling back in love, for the right reasons

When he was a young man, Andy Buckley wanted to be an actor. After graduating from Stanford, he moved to New York City to try to make it. He appeared in a couple of music videos, but didn’t experience much initial success otherwise.  Andy pivoted, spending much of his early career working as a stockbroker […] The post Falling back in love, for the right reasons appeared first on Herbert Lui.

1st Sep 2026 • 2 votes
Creative slack

It’s much easier to be creative when you’re not constantly worried about tradeoffs.  In order to relax, and actually create, you need to be able to experiment. And not every experiment will turn out successfully. Many will fail. You need to be able to make mistakes. Let’s call this creative abundance: you feel light-hearted, free […] The post Creative slack appeared first on Herbert Lui.

1st Aug 2026 • 2 votes
The Love Metric

If you’re publishing content, one useful way to measure success is to read what people are writing about it online. Margarita Noriega, who’s the current managing editor of Morning Brew, calls this the Love Metric. When she sees someone saying something nice about her work online, she shares it with her team. I did something […] The post The Love Metric appeared first on Herbert Lui.

1st Jul 2026 • 1 votes

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