Full Width [alt+shift+f] Shortcuts [alt+shift+k]
Sign Up [alt+shift+s] Log In [alt+shift+l]
69
Telsón Tequila — a bold tequila brand with aspirational swagger abduzeedo0125—23 Vicarel Studios website shared a case study with us detailing the branding and visual identity work done for Telson Tequila. Tequila is one of the fastest growing spirit categories in the market. With countless options and a huge price spectrum, selecting a quality, reasonably-priced tequila can feel like a daunting task. New brands are popping up every day. With rapidly growing visual noise on shelf, we needed to develop an immediately-identifiable, instantly recognizable brand that not only stands out on shelf but inspires an elevated consumer experience. The Solution We developed a boldly simple brand through floods of color and minimal design elements. These design choices were paired with a type system that balances masculinity and approachability. A subtle sense of craft is conveyed through hand lettering and illustration throughout the brand, and the use of travel...
over a year ago

Improve your reading experience

Logged in users get linked directly to articles resulting in a better reading experience. Please login for free, it takes less than 1 minute.

More from abdz.do - Have you given up on being inspired?

Pràctica Redesigns 9+ Wine brand identity and packaging design

Pràctica Redesigns 9+ Wine brand identity and packaging design abduzeedo0511—23 Barcelona-based design studio Pràctica has unveiled a new label design for 9+ wines, a natural wine producer based in Catalonia, Spain. The new labels feature a bold, graphic design that is both eye-catching and informative creating a beautiful packaging design. The 9+ winery is unique in that it is the only winery in Catalonia, and perhaps in the world, whose name is a number, not a word. This presented a challenge for Pràctica, as they needed to create a label design that would be both memorable and easy to understand. The solution was to use a simple, yet effective, naming and graphic system. Each label features the number 9+, followed by the name of the wine and the grape variety. The background of each label is a different color, which helps to visually differentiate the different wines. This project presented the challenge of designing 15 labels, all under a global image but with different families: Base, Selection, and Sparkling. This need led us to create a naming and graphic system that orders and enumerates the wine bottles, not only to rationalize the wide range of products, but to strengthen the winery’s identity as well as to make it stand out from the natural wine sector. Here are some of the key features of the new 9+ labels and packaging design: Bold, graphic design that is both eye-catching and informative Simple, yet effective, naming and graphic system Different background colors for each wine to help visually differentiate the different wines Clean, modern website design that is easy to navigate Information about the winery, the wines, and the winemaking process The new 9+ labels are a significant improvement over the previous designs. They have helped to make 9+ wines more visible and accessible to consumers, and they have helped to strengthen the winery's identity. Packaging design artifacts Credits Printed at Chalaguier Photographed by Enric Badrinas Fonts in use: FK Screamer by Florian Karsten & GT Alpina by Grilli Type For more information make sure to check out Pràctica website.

a year ago 96 votes
Custom Font made of shapes and patterns for John Lewis (UK)

Custom Font made of shapes and patterns for John Lewis (UK) AoiroStudio0510—23 In the world of graphic design, there are few studios as talented and innovative as Hola Bosque™. Based in the vibrant city of Buenos Aires, Argentina, this creative powerhouse has been making waves with their exceptional design work. One of their recent collaborations was with John Lewis UK, where they brought their unique touch to the creation of a custom font and special shapes and patterns for the new Kidswear campaign. John Lewis UK is renowned for its high-quality products and commitment to exceptional design. When they sought a partner to elevate their Kidswear campaign to new heights, they turned to Hola Bosque™ for their expertise. And the result was nothing short of remarkable. The team at Hola Bosque™ embarked on the project with a clear vision in mind - to create a visual language that would capture the imagination of young audiences while staying true to the brand's identity. They knew that typography would play a crucial role in conveying the campaign's message effectively. So, they set out to design a custom font that would be unique, playful, and perfectly aligned with the target audience. They didn't just stop at creating a custom font; they also crafted special shapes and patterns that would complement and enhance the overall visual experience. The team carefully curated a collection of playful elements that incorporated vibrant colors, whimsical illustrations, and captivating patterns. The result was a harmonious blend of typography, shapes, and patterns that brought the Kidswear campaign to life. The custom font became the voice of the campaign, while the special shapes and patterns added depth and visual interest to the designs. Every detail was carefully considered, ensuring that the final outcome was a true reflection of the brand's values and captured the hearts of both children and parents alike.   Typography Hola Bosque™ is a digital studio based Buenos Aires, Argentina. You can follow more of their works via the shared links below. Behance Twitter Team Design & Art Direction: HolaBosque Design Lead, Pattern Design and Illustration: Bernardo Henning Art Direction Lead for John Lewis: Nic Duffy Renders: Pablo Colabella Photography: Nerys Jones Agency: The Different Folk   All product photos are used only for presentation for non-commercial purposes only. All rights reserved.

a year ago 79 votes
Art direction and branding for Port3 Web3 Experience

Art direction and branding for Port3 Web3 Experience abduzeedo0510—23 Shin Bao, K.K, and Emma Wang have collaboratively embarked on a remarkable branding and design project aimed at developing a visually captivating website and art direction that effectively communicates the brand identity and functionality of Port3. This groundbreaking platform aggregates and standardizes off-chain/on-chain data, constructing a social data layer that holds immense potential for web3 use cases. With a primary focus on their key product, SoQuest, Port3 aims to establish itself as a leading force in the realm of web3 technology. The website design meticulously captures Port3's brand position, elucidating its mission to aggregate and standardize data for universal accessibility. With a user-centric approach, the website visually communicates Port3's commitment to empowering users in the web3 ecosystem. The design showcases the brand's expertise in blending off-chain and on-chain data to create a robust social data layer, facilitating seamless interactions and unlocking new possibilities for decentralized applications. Shin Bao, K.K, and Emma Wang's art direction expertise shines through in the visually appealing aesthetics of Port3's web presence. Employing a harmonious combination of vibrant colors, clean lines, and intuitive navigation, the design captivates visitors and guides them through the brand's story. The art direction creates a cohesive visual language that reinforces the cutting-edge nature of Port3's technology and fosters a sense of trust among users. Port3's branding and  visual identity is carefully crafted to resonate with the web3 community. The logo design embodies the brand's core values, representing the aggregation and standardization of data in a simple yet powerful manner. The choice of colors evokes a sense of innovation, while the typography exudes a modern and approachable vibe. This cohesive visual identity sets the tone for Port3's presence in the web3 space, establishing it as a reliable and forward-thinking platform. Through their collaborative efforts, Shin Bao, K.K, and Emma Wang have successfully created a visually captivating website, art direction, and brand visual identity for Port3. This design project effectively communicates the brand's mission of aggregating and standardizing off-chain/on-chain data to build a powerful social data layer for web3 use cases. With a strong focus on SoQuest, Port3's key product, the design showcases the brand's expertise and commitment to driving innovation in the web3 ecosystem. As Port3 continues to make strides in revolutionizing data accessibility, its visually appealing website and cohesive brand visual identity will undoubtedly play a significant role in capturing the attention and trust of the web3 community. Art direction and branding artifacts For more information make sure to check out Shin Bao, K.K, and Emma Wang Behance profiles.

a year ago 72 votes
Pixel Art Delight: art direction and illustrations for Foxbat Five

Pixel Art Delight: art direction and illustrations for Foxbat Five abduzeedo0509—23 Renowned artist Margarita Solianova has embarked on a creative journey, shaping the visual identity of the indie arcade game, Foxbat Five. Solianova's exceptional art direction and stunning pixel art illustrations transport players into a captivating world, rich in nostalgic charm and classic gaming aesthetics. Solianova's art direction for Foxbat Five embraces the essence of classic pixel art, paying homage to the golden era of gaming. The project showcases a masterful blend of intricate designs, vibrant color palettes, and meticulous attention to detail, resulting in a visually immersive experience that strikes a chord with both seasoned gamers and nostalgic enthusiasts. The heart and soul of Foxbat Five lie in Margarita Solianova's pixel art illustrations. Her exceptional talent is evident in every character, environment, and animation. Each pixel is thoughtfully placed, infusing life into the game's imaginary universe. Solianova's illustrations boast a timeless appeal, skillfully conveying the personalities and emotions of the characters while evoking a sense of wonder and awe among players. Within the pixelated realm of Foxbat Five, Solianova's illustrations bring the concept of traction and gravity to life. The characters' movements are fluid, capturing the essence of their interactions with the environment. Solianova's art direction enables players to visually comprehend the physics-based mechanics of the game, deepening their immersion into this captivating digital world. Margarita Solianova's art direction and pixel art illustrations for Foxbat Five breathe new life into the indie arcade game, enchanting players with their timeless beauty and meticulous attention to detail. Pixel art samples      For more information make sure to check out Margarita Solianova on Behance. You can also download Foxbat Five on the Google Play

a year ago 75 votes
Flore — A Collection of Digital Illustrations

Flore — A Collection of Digital Illustrations AoiroStudio0508—23 Laura Normand is a talented Paris-based artist whose work revolves around vibrant and captivating digital illustrations. With a particular focus on flowers, her series of colorful artworks brings the beauty and allure of nature to life in a unique and captivating way. Normand's digital illustrations are characterized by their bold and vivid color palettes, intricate details, and a whimsical touch. She expertly captures the essence of different flowers, from delicate roses to exotic orchids, and transforms them into eye-catching compositions that exude a sense of joy and energy. Through her art, Normand explores the intersection of nature and digital technology, blending the organic forms of flowers with the precision and versatility of digital illustration tools. Her work showcases a deep appreciation for the intricacies of botanical shapes, textures, and patterns, and she skillfully employs various digital techniques to bring out their vibrant qualities. The use of vibrant colors in Normand's illustrations adds a dynamic and lively element to her artworks. Each artwork is a celebration of the diverse and rich hues found in nature, showcasing a harmonious interplay of bold and contrasting tones. The result is a visually stunning series that is both visually pleasing and emotionally evocative. Digital Illustration   Laura Normand is an Pop & Trippy! Artist based in Paris, France.  You can follow more of her works via the shared links below. Personal Site Behance Instagram   All product photos are used only for presentation for non-commercial purposes only. All rights reserved.

a year ago 85 votes

More in design

Flow State and Surfing

Jack Johnson is on Rick Rubin’s podcast Tetragrammaton talking about music, film making, creativity, and surfing. At one point (~24:30) Johnson talks about his love for surfing and the beautiful flow state it puts him in: Sometimes I’ll see a friend riding a wave while I’m paddling out, and the thing I’ll see them do just seems like magic...I’ll think, “How in the world did they just do that?” And then on your next ride you’re doing the exact same thing without thinking but it’s all muscle memory and it’s all in this flow that you get into. That’s a really beautiful state to get into, to do something that feels like a magic trick, like something you shouldn’t be able to do, but all of the sudden you’re doing it. I’m not a surfer, and I can’t do effortlessly cool. But I know what a flow state feels like. Johnson’s description reminds me of that feeling when you get a little time on a personal project — riding the wave of working on your personal website. You open your laptop. You start paddling out. Maybe you see an internet friend who was doing something cool and you want to try it but you have no idea if you’ll be able to do it as well as they did. And before you know it, you’re in that flow state where muscle memory takes over and you’re doing stuff without even consciously thinking about it — stuff that others might look at and perceive as magic (cough anything on the command line cough) but it’s not magic to you. Intuition and experience just take over while you ride the wave. Ok, I’m a nerd. But I don’t care. It’s a great feeling, regardless of whether it’s playing an instrument, or surfing, or programming. That feeling of sinking into a craft you’ve worked at your whole life that you don’t have to think about anymore. Email · Mastodon · Bluesky

36 minutes ago 1 votes
Bidfood Pizza Academy by mode:lina

Bidfood Pizza Academy in Wrocław, designed by mode:lina™ studio, is a space dedicated to training and culinary workshops, where Italian...

6 hours ago 1 votes
UX or PX? Why naming matters

Weekly curated resources for designers — thinkers and makers.

2 days ago 5 votes
House of Olives by ARHINGinženjering

House of Olives is a building intended for the Association of Olive Growers of Montenegro as an administrative and educational...

2 days ago 3 votes
Don’t Forget the Meta Theme-Color Tag

Ever used a website where you toggle from light mode to dark mode and the web site changes but the chrome around the browser doesn’t? To illustrate, take a look at this capture of my blog on an iPhone. When you toggle the theme from light to dark, note how the website turns white but status bar stays black. Only once I refresh the page or navigate does the status bar then turn white. When the user changes the theme on my site, I want it to propagate all the way to the surrounding context of the browser. In this case, to the status bar on the iPhone. Like this: There we go! That’s what I want. So what was wrong? A popular way to indicate the active theme is to put a class on the root of the document, e.g. <html class="dark"> <style> html { background: white } html.dark { background: black } </style> </html> Then we simply add/remove the dark class when the user toggles the theme. But that will only change the in-page styles. It won’t tell the browser to update the color of whatever ambient user interface elements its drawing. For that, you’ll need the meta theme-color tag: The theme-color value for the name attribute of the <meta> element indicates a suggested color that user agents should use to customize the display of the page or of the surrounding user interface. So when you respond to the user changing their theme, don’t forget to update the <meta name='theme-color'> tag in addition to whatever you do to modify the in-page styles. That’ll give you the effect you want in the surrounding browser UI (for browsers that support it). Oh, and it’s worth pointing out: don’t forget the color-scheme property either. That’s what will tell the browser to update other in-page UI elements it draws. So, when responding to a user preference to update a website’s theme: Toggle some global attribute that triggers style changes for all your custom, in-page elements. Set the color-scheme property so the browser draws the things its responsible for correctly (form controls, scroll bars, etc.). Set the <meta name='theme-color'> value appropriately so contextual browser UI can adapt to your site’s styles. I wrote this post as a friendly reminder, because friends don’t let friends forget the meta theme-color tag. Email · Mastodon · Bluesky

3 days ago 4 votes