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Pràctica Redesigns 9+ Wine brand identity and packaging design abduzeedo0511—23 Barcelona-based design studio Pràctica has unveiled a new label design for 9+ wines, a natural wine producer based in Catalonia, Spain. The new labels feature a bold, graphic design that is both eye-catching and informative creating a beautiful packaging design. The 9+ winery is unique in that it is the only winery in Catalonia, and perhaps in the world, whose name is a number, not a word. This presented a challenge for Pràctica, as they needed to create a label design that would be both memorable and easy to understand. The solution was to use a simple, yet effective, naming and graphic system. Each label features the number 9+, followed by the name of the wine and the grape variety. The background of each label is a different color, which helps to visually differentiate the different wines. This project presented the challenge of designing 15 labels, all under a global image but with different families: Base, Selection, and Sparkling. This need led us to create a naming and graphic system that orders and enumerates the wine bottles, not only to rationalize the wide range of products, but to strengthen the winery’s identity as well as to make it stand out from the natural wine sector. Here are some of the key features of the new 9+ labels and packaging design: Bold, graphic design that is both eye-catching and informative Simple, yet effective, naming and graphic system Different background colors for each wine to help visually differentiate the different wines Clean, modern website design that is easy to navigate Information about the winery, the wines, and the winemaking process The new 9+ labels are a significant improvement over the previous designs. They have helped to make 9+ wines more visible and accessible to consumers, and they have helped to strengthen the winery's identity. Packaging design artifacts Credits Printed at Chalaguier Photographed by Enric Badrinas Fonts in use: FK Screamer by Florian Karsten & GT Alpina by Grilli Type For more information make sure to check out Pràctica website.
Custom Font made of shapes and patterns for John Lewis (UK) AoiroStudio0510—23 In the world of graphic design, there are few studios as talented and innovative as Hola Bosque™. Based in the vibrant city of Buenos Aires, Argentina, this creative powerhouse has been making waves with their exceptional design work. One of their recent collaborations was with John Lewis UK, where they brought their unique touch to the creation of a custom font and special shapes and patterns for the new Kidswear campaign. John Lewis UK is renowned for its high-quality products and commitment to exceptional design. When they sought a partner to elevate their Kidswear campaign to new heights, they turned to Hola Bosque™ for their expertise. And the result was nothing short of remarkable. The team at Hola Bosque™ embarked on the project with a clear vision in mind - to create a visual language that would capture the imagination of young audiences while staying true to the brand's identity. They knew that typography would play a crucial role in conveying the campaign's message effectively. So, they set out to design a custom font that would be unique, playful, and perfectly aligned with the target audience. They didn't just stop at creating a custom font; they also crafted special shapes and patterns that would complement and enhance the overall visual experience. The team carefully curated a collection of playful elements that incorporated vibrant colors, whimsical illustrations, and captivating patterns. The result was a harmonious blend of typography, shapes, and patterns that brought the Kidswear campaign to life. The custom font became the voice of the campaign, while the special shapes and patterns added depth and visual interest to the designs. Every detail was carefully considered, ensuring that the final outcome was a true reflection of the brand's values and captured the hearts of both children and parents alike. Typography Hola Bosque™ is a digital studio based Buenos Aires, Argentina. You can follow more of their works via the shared links below. Behance Twitter Team Design & Art Direction: HolaBosque Design Lead, Pattern Design and Illustration: Bernardo Henning Art Direction Lead for John Lewis: Nic Duffy Renders: Pablo Colabella Photography: Nerys Jones Agency: The Different Folk All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
Art direction and branding for Port3 Web3 Experience abduzeedo0510—23 Shin Bao, K.K, and Emma Wang have collaboratively embarked on a remarkable branding and design project aimed at developing a visually captivating website and art direction that effectively communicates the brand identity and functionality of Port3. This groundbreaking platform aggregates and standardizes off-chain/on-chain data, constructing a social data layer that holds immense potential for web3 use cases. With a primary focus on their key product, SoQuest, Port3 aims to establish itself as a leading force in the realm of web3 technology. The website design meticulously captures Port3's brand position, elucidating its mission to aggregate and standardize data for universal accessibility. With a user-centric approach, the website visually communicates Port3's commitment to empowering users in the web3 ecosystem. The design showcases the brand's expertise in blending off-chain and on-chain data to create a robust social data layer, facilitating seamless interactions and unlocking new possibilities for decentralized applications. Shin Bao, K.K, and Emma Wang's art direction expertise shines through in the visually appealing aesthetics of Port3's web presence. Employing a harmonious combination of vibrant colors, clean lines, and intuitive navigation, the design captivates visitors and guides them through the brand's story. The art direction creates a cohesive visual language that reinforces the cutting-edge nature of Port3's technology and fosters a sense of trust among users. Port3's branding and visual identity is carefully crafted to resonate with the web3 community. The logo design embodies the brand's core values, representing the aggregation and standardization of data in a simple yet powerful manner. The choice of colors evokes a sense of innovation, while the typography exudes a modern and approachable vibe. This cohesive visual identity sets the tone for Port3's presence in the web3 space, establishing it as a reliable and forward-thinking platform. Through their collaborative efforts, Shin Bao, K.K, and Emma Wang have successfully created a visually captivating website, art direction, and brand visual identity for Port3. This design project effectively communicates the brand's mission of aggregating and standardizing off-chain/on-chain data to build a powerful social data layer for web3 use cases. With a strong focus on SoQuest, Port3's key product, the design showcases the brand's expertise and commitment to driving innovation in the web3 ecosystem. As Port3 continues to make strides in revolutionizing data accessibility, its visually appealing website and cohesive brand visual identity will undoubtedly play a significant role in capturing the attention and trust of the web3 community. Art direction and branding artifacts For more information make sure to check out Shin Bao, K.K, and Emma Wang Behance profiles.
Pixel Art Delight: art direction and illustrations for Foxbat Five abduzeedo0509—23 Renowned artist Margarita Solianova has embarked on a creative journey, shaping the visual identity of the indie arcade game, Foxbat Five. Solianova's exceptional art direction and stunning pixel art illustrations transport players into a captivating world, rich in nostalgic charm and classic gaming aesthetics. Solianova's art direction for Foxbat Five embraces the essence of classic pixel art, paying homage to the golden era of gaming. The project showcases a masterful blend of intricate designs, vibrant color palettes, and meticulous attention to detail, resulting in a visually immersive experience that strikes a chord with both seasoned gamers and nostalgic enthusiasts. The heart and soul of Foxbat Five lie in Margarita Solianova's pixel art illustrations. Her exceptional talent is evident in every character, environment, and animation. Each pixel is thoughtfully placed, infusing life into the game's imaginary universe. Solianova's illustrations boast a timeless appeal, skillfully conveying the personalities and emotions of the characters while evoking a sense of wonder and awe among players. Within the pixelated realm of Foxbat Five, Solianova's illustrations bring the concept of traction and gravity to life. The characters' movements are fluid, capturing the essence of their interactions with the environment. Solianova's art direction enables players to visually comprehend the physics-based mechanics of the game, deepening their immersion into this captivating digital world. Margarita Solianova's art direction and pixel art illustrations for Foxbat Five breathe new life into the indie arcade game, enchanting players with their timeless beauty and meticulous attention to detail. Pixel art samples For more information make sure to check out Margarita Solianova on Behance. You can also download Foxbat Five on the Google Play
Flore — A Collection of Digital Illustrations AoiroStudio0508—23 Laura Normand is a talented Paris-based artist whose work revolves around vibrant and captivating digital illustrations. With a particular focus on flowers, her series of colorful artworks brings the beauty and allure of nature to life in a unique and captivating way. Normand's digital illustrations are characterized by their bold and vivid color palettes, intricate details, and a whimsical touch. She expertly captures the essence of different flowers, from delicate roses to exotic orchids, and transforms them into eye-catching compositions that exude a sense of joy and energy. Through her art, Normand explores the intersection of nature and digital technology, blending the organic forms of flowers with the precision and versatility of digital illustration tools. Her work showcases a deep appreciation for the intricacies of botanical shapes, textures, and patterns, and she skillfully employs various digital techniques to bring out their vibrant qualities. The use of vibrant colors in Normand's illustrations adds a dynamic and lively element to her artworks. Each artwork is a celebration of the diverse and rich hues found in nature, showcasing a harmonious interplay of bold and contrasting tones. The result is a visually stunning series that is both visually pleasing and emotionally evocative. Digital Illustration Laura Normand is an Pop & Trippy! Artist based in Paris, France. You can follow more of her works via the shared links below. Personal Site Behance Instagram All product photos are used only for presentation for non-commercial purposes only. All rights reserved.
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Contributed by Nick Sherman Fonts In Use. License: CC BY-SA. The Fonts In Use staff was never especially enthusiastic about maintaining our account on Instagram. The platform is antithetical to so much of the what we love on the web: hyperlinks, web feeds (e.g., RSS), advanced search, chronological timelines, archival functionality, cross-references, citations and proper credits, web standards, semantic formatting, and direct community connections, with freedom from corporate intermediaries and their agendas – the Open Web at its best. We sincerely appreciate the 28,000+ people who’ve followed our account on Instagram, but the benefit of “being where the eyes are” has involved compromises that are increasingly incompatible with our staff’s values. It’s been almost a year since our last post on Instagram, and we wanted to explain why here, publicly. Rejecting passive complicity There are legitimate questions about whether Instagram is even an effective platform for sharing design anymore, but – more significantly – there are deeper moral considerations about the platform that can’t be ignored. Instagram and its parent company, Meta, have been involved in countless issues related to the invasion of privacy, psychological manipulation, unauthorized surveillance, corporate fraud, employee exploitation, security breaches, censorship, negative environmental impacts, copyright infringement, moderation negligence, and conscious facilitation of everything from housing discrimination to literal genocide. It can be easy to forget or disregard all these issues while scrolling through a timeline of enjoyable posts from people you like. Surely, casually browsing photos of your friends or sharing some small design item doesn’t have anything to do with genocide, right? Meta has carefully engineered its experience to manipulate its users, and depends on this kind of passive complicity from otherwise critically-minded people to maintain its stronghold via the network effect. Their power is dependent on a massive user base continuing to use their platform without thinking too hard about the consequences on a larger scale. It’s too much for us. Fonts In Use can’t justify supporting such a morally corrupt company with more content, energy, or attention. Doing what feels right Discontinuing our activity on Instagram matches a broader ethos at Fonts In Use where we try our best to operate the project in a way we feel good about, even if doing so risks the possibility of a bit more work, a smaller operating budget, or a reduced audience. We’re proud to exist as proof that you can operate a successful, sustainable organization without relying on so many of the dystopian companies and technologies many people accept as necessary evils these days. We don’t claim to be perfect but – if you’ll pardon the cliché – we’re trying to be the proverbial change we want to see in the world. That mindset has led to other significant changes for Fonts In Use over the years: We stopped using Twitter, despite having tens of thousands of followers there, and embraced decentralized, non-corporate social media with Mastodon. We cut the use of third-party cookies and scripts from our website. We moved our website analytics away from Google and onto a privacy-friendly, self-hosted system. We rejected sponsorship from companies we find problematic. While some of these decisions make our work trickier, there are also notable practical benefits: Our content and relationships with our community aren’t beholden to the whims of egomaniacal billionaires. Visiting our website doesn’t require annoying consent pop-ups. Our website loads faster. Our readers’ privacy is secure. We sleep better at night. Best of all: despite abandoning all those practices accepted by many as inevitable compromises, Fonts In Use still has a stronger audience now than it ever has, by almost all metrics. More people visit the site more frequently, looking at more pages, and clicking more external links to sponsors, designers, and independent font companies than ever. Who knew removing unsavory variables from your online presence may actually be good for business? Push the status quo As with Twitter and Google, we don’t expect our discontinued activity on Instagram will have any immediate effect on that company’s behavior or bottom line. But maybe other designers reading this will reconsider how they manage their own content and relationships online, or be more proactive in removing toxic dependencies from their occupation. Maybe it will reduce the influence of predatory corporations on the world of typography just a little bit. One thing is certain: unless more people push against the status quo, the grip of horrible corporations will only become tighter and tighter. If you’re considering a similar move away from questionable social media platforms, there's no better time than the present. Even if you don’t completely leave those platforms, you can always start building up an independent presence in tandem – on a decentralized social network, your own website, and/or an email newsletter – where you control your own content and aren’t trapped by any one gatekeeper to maintain connections with your community. In the meantime there are several ways to keep up with what’s new at Fonts In Use: Subscribe to any of our many RSS feeds: for all posts, staff picks, comments, just the blog, or any tag, designer, contributor, format, user-curated set, category, etc. (most listing pages on the site have corresponding RSS feeds). Follow us on Mastodon. Sign up for our upcoming email newsletter. This post was originally published at Fonts In Use
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