“Maybe” is the problem. If you’re serious, say, “yes.” And if it’s not for you, walk away. But endlessly reconsidering opportunities without forward motion is a place to hide.

You could say that we live in the age of artificial intelligence, although it feels truer about no aspect of our lives than it does of advertising. “If you want to sell something to people today, you call it AI,” says Yuval Noah Harari in the new Big Think video above, even if the product […]

Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a movement or a community that […]

Western scholarship has had “a bias against studying sensual experience,” writes Reina Gattuso at Atlas Obscura, “the relic of an Enlightenment-era hierarchy that considered taste, touch, and flavor taboo topics for sober academic inquiry.” This does not mean, however, that cooking has been ignored by historians. Many a scholar has taken European cooking seriously, before […]

“Who’s it for?” is not simply a question about your target customer. Milton Friedman offered to let us off the hook–the only thing the work is for is to maximize shareholder value, he said. Nothing else is worth measuring. I’ve never met anyone who consistently believed this. There are folks who find it easy to […]