Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiography is worth your time […]

The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one time, the most valuable […]

Which films and actors are famous for being bad?

The more common, easier to execute sort: Instructions to remind people who already know what to do, what to do. The more essential and harder to create kind: Instructions for people who don’t know what to do. It’s a mistake to assume that just because you know all the steps, the person you’re writing for […]