I know, I know, another video about shooting video in log on iPhones? I promise I’ll move on to other topics, but two events happening in one week pushed me into making this video: Samsung adding log to the Galaxy s25 Ultra My brother-in-law texting me “Do you have a fix for iPhone videos looking washed-out?” Why is log important, even to Samsung, who never met a color they didn’t crank to eleven? Why does non-log iPhone footage often look bright and desaturated in editing software? Why does log matter from a creative standpoint, not just the technical reasons I covered in my previous videos? Is it OK to shoot log in highly-compressed HEVC instead of ProRes? To answer all these questions, I’ve got my longest video yet, and some new free LUTs for working with non-log HDR iPhone footage. The meat of the video is a “Color Grade With Me” tour through some of the more interesting shots from my Peru and Taiwan travelogue edits, where I dive into the creative possibilities afforded by log. And is it worth the squeeze? Being me, I also used these topics as an excuse to share a philosophical view of how I look at any given camera. I hope you enjoy this more creative, less technical video. My goal this year is to make more, so please drop a comment on the video or on Bluesky letting me know what topics you’d like to see me cover. See More LUTs

Half a canoe is worth less than no canoe at all. On the other hand, eating half a pear is much better than not having one. You might get 85% of the value from only part of the pear. Some projects only benefit us when they’re finished all the way. Knowing this in advance is […]

On the myth of power and money

Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way of a good quote. But what does it mean? I think what ‘not Drucker’ meant was that MBA tactics will always be subverted by the power of systems, and that systems disguise themselves as culture (“what are things like […]