Welcome to 2025. The vibes are a little heavy, so, I’m trying very hard to focus on the things I can control — and yes, that includes remembering to share things that delight me like the latest #new snacks and cereals I find at the grocery store!! Yeah. It’s an age-old, very-odd Cabel tradition. This time, […]

Consulting firms rank brands on value. Marketers promise to increase it. But brand value has little to do with whether a company is famous or even profitable. The accurate measure of brand value is the premium that consumers will spend over the generic. What time, money or risk will they take for a valuable brand […]

Who cares, nothing matters, cry about it

What music slipped through the cracks but eventually found its audience?