Full Width 
Shortcuts 
Sign Up 
Log In 
Articles 
Reading List More from Stat Significant
What are the best movie sequels, and why?
Which public figures impacted baby naming trends?
Six reasons to be optimistic about the film industry.
Exploring the cliché phrases that dominate movies.
More in creative
On false narratives and the stories we need to tell
The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it were that straightforward, your competition would have […]
“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods […]
