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This is an essay in two parts. Neuschwanstein Concept Drawing by the stage designer (!!) Christian Jank (1869). There exist in architecture clear precedents to the McMansion that have nothing to do with suburban real estate. This is because “McMansionry” (let’s say) has many transferable properties. Among them can be included: 1) a diabolical amount of wealth that must be communicated architecturally in the most frivolous way possible, 2) a penchant for historical LARPing primarily informed by media (e.g. the American “Tuscan kitchen”) and 3) the execution of historical styles using contemporary building materials resulting in an aesthetic affect that can be described as uncanny or cheap-looking. By these metrics, we can absolutely call Neuschwanstein Castle, built by the architect Eduard Riedel for King Ludwig II of Bavaria, a McMansion. Constructed from 1869 through 1886 – the year of Ludwig’s alleged suicide after having been ousted and declared insane – the castle cost the...
8 months ago

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Bonus Post: The McMansionization of the White House, or: Regional Car Dealership Rococo, a treatise

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4 months ago 64 votes
simulacra for bootlickers

FYI, this post is a little more NSFW than usual with the language. Usually I think McMansions are kind of funny. Sometimes, I even like them. If I didn’t like them at least a little bit, I don’t think I’d be running this blog for a solid eight years and counting. Some McMansions are so strange and so fascinating in their architectural languages (it’s never just one language) that they test the boundaries of what residential architecture can do on an individual and often ad hoc level. Others so cogently and often whimsically express various cultural fascinations and deeply entrenched American ideas of what prosperity looks like (read: neuroticisms), that, as a sociological text they remain unrivaled. But some (many!) McMansions are, to put it bluntly, evil. And it is these McMansions that reveal the ugly truth beneath the ugly architecture: that the McMansion is a manifestation of power and wealth meant to communicate that power and wealth to others as explicitly as possible, and that it does so in a country besieged by brutal and inescapable income inequality. In our present political moment characterized by extreme and deliberate cruelty, fear, and baleful destruction of all that is pro-social in nature (and nature itself), I figured it was my duty to show my readers a house that embodies these sentiments, one we can all use to assuage some of our perceived powerlessness by way of mocking the shit out of it. There are a lot of fake White Houses in the US. Most of them can be found in or around the area of McLean, Virginia, the ground zero of DC blob sickos whose job it is to mete out the ratio of lethality and economy for weapons manufacturers. This one, however, is in Indiana, outside of Evansville. It was built at the apex of theme park mindset in architecture (1997) and is on the market for $4.9 million dollars. However, don’t be fooled by this opening exterior shot. It takes literal drone footage to show how unhinged this house actually is. In reality, the White House facade is akin to the light dangling from an anglerfish, luring the unsuspecting victim in… Completely NORMAL amount of money at play here! There are some images historians (if there are any left) will look back upon and say, such a phenomenon truly would not be possible without an abundance of cheap oil and derivative products. Fortunately, in the immanent post-neoliberal chobani yogurt solarpunk utopia, this house will be converted into a half ruin garden (though this will take some time with all the plastic) half public spa complex. A better world is possible, but only if we imagine it. Pro tip: there’s a way of saying “wow it’s so big” that can land as the most devastating insult in the rhetorical lexicon. I’ll be real, the armchair thing is a new one for me, too. (Rise and grindset voice): Inside you are two lions. Both of them are hungry for prosperity and success. Let’s get this bread, king. Not to do gender here, but compared to the rest of the house, this is a “my wife got her way” room if there ever was one. Fixer Upper was basically 9/11 for “architectural foam trappings” and “color.” Look what they took from you… Honestly, what a great juxtaposition. This is what that book The Machine in the Garden was all about. (No it’s not.) Half of this post tbh: Well, that’s it for this extremely upbeat and positive McMansion Hell post in this extremely positive and upbeat time we are living in. Join us soon for the concluding part 2 of the Neuschwanstein Castle series, especially if you like beautiful, psychosexually crippled swan boys (real and fictional) and kitsch theory. If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. (Don’t worry! This doesn’t adjust for inflation! Now’s the perfect time to join!) Not into recurring payments? Try the tip jar! McMansion Hell stocks, much like mortgage-backed securities only ever go up!!

4 months ago 41 votes
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5 months ago 60 votes
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