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The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be a lot of shouting and some giant fines, but in the end, nothing much will change.
a year ago

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More from Essays - Benedict Evans

AI’s metrics question

With every platform shift, we want to measure the growth but we’re confused about what to measure. That’s partly a problem of data and definitions, but it’s really a question about what this is going to be.

a month ago 20 votes
GenAI’s adoption puzzle

Generative AI chatbots might be a life-changing transformation in the nature of computing, that can replace all software, but so far, most of its users only pick it up every week or two, and far fewer have made it part of their lives. Is that a time problem or a product problem?

a month ago 30 votes
What kind of disruption?

Software ate the world. Uber and Airbnb didn’t sell software - they disrupted and redefined markets. But what kind of disruption are we talking about ?

3 months ago 34 votes
Apple innovation and execution

It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?

4 months ago 40 votes
The Deep Research problem

OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.

4 months ago 46 votes

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Hello premium customers! Feel free to get in touch at ez@betteroffline.com if you're ever feeling chatty. And if you're not one yet, please subscribe and support my independent brain madness. Also, thank you to Kasey Kagawa for helping with the maths on this. Soundtrack:

14 hours ago 2 votes
Why tariffs haven't raised inflation much (yet)

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10 hours ago 2 votes
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Despite poor internet and power cuts, Bangladesh’s telehealth service connected rural residents to city doctors until this year.

2 days ago 3 votes