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When Google killed Google Reader, the bloggosphere took a severe hit and the content quality went down because there weren't enough readers to justify the effort it takes to maintain a high quality blog.
What's left is a decaying wasteland of blogs, most abandoned, a lot are now SEO spam, and 99% are not worth reading. BoredReading is a way to read the remaining great blogs that survived the ice age.
To add your favorite blog, please suggest it here! I get emails every day which helps me maintain a high quality selection of blogs!