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For your small business to survive, you need customers. Not just to buy once. You need them to come back, tell their friends, and trust you over time. And yet, too many small businesses make it weirdly hard to talk to them. Well, duh, right? I agree, yet I see small businesses fumbling this over and over. All the attention when discussing business is about giant corporations. Whether they’re selling servers or vehicles or every product under the sun, millions of dollars pass through their doors every day. Yet it is folly to apply the methodologies of giant companies to our small businesses. It sounds obvious, but I constantly see small businesses making it hard for customers to get in touch. If a customer does get through the “contact us” gauntlet, that small business often uses needlessly complicated enterprise software to talk with customers. Small businesses don’t get the spotlight, but they are the engine of the economy. To wit, in the United States: 99.9% of businesses are...
3 weeks ago

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More from Good Enough

Prettier Email Headers

As we’re building Jelly, we have found ourselves looking at lots of raw emails. In particular, we’ve spent a lot of time with email headers. If you’ve ever had cause to do the same, you know it can lead to lots of scanning and squinting. There’s got to be a better way! And here it is: Prettier Email Headers. With the help of AI, I threw together this tool that accepts a raw email paste. Then it shows those headers and header values in a format that is easier on the eyes. I also asked AI to do some research into the definition of each header and include citations. As always, I practiced the “don’t trust and verify” method when working with AI. If you ever find yourself staring at email headers, I think you should give Prettier Email Headers a try! If you liked this post, maybe you’ll like Jelly, our new email collaboration app for small teams!

3 weeks ago 4 votes
How LRUG uses Jelly to remove confusion and simplify organisation

The London Ruby User Group is one of the longest-running technology user groups in the world, having held a monthly meeting almost every single month since late 2006. It’s no small feat to have kept a local community running for so long, especially since everyone involved is a volunteer. Jelly is the foundational tool that helps LRUG’s organisers keep things running smoothly. The beating heart of LRUG is the mailing list, and the team regularly puts out a call for members to give presentations at the monthly LRUG meet-up. Those submissions are sent to an email address which forwards directly into Jelly. All of the volunteer organisational team can see each talk proposal conversation, and can respond directly or privately discuss the talk right in that thread. And, most importantly, anyone can quickly get up to speed with where a talk proposal is because the whole history of the conversation is right there. This is particularly important for a volunteer-led organisation like LRUG, because at any time one of the organisation team might be on vacation or busy with life and work; but because any other member can jump in and seamlessly pick up a conversation, LRUG never stumbles. Jelly helps the LRUG team make sure that no conversation is accidentally ignored, because it’s always clear who’s got what. As well as talk proposals, LRUG uses Jelly to coordinate with venues, to field questions from community members and attendees, and to coordinate with other user groups. Jelly acts as a shared inbox for all of LRUG’s communication, with specific email addresses for sponsors, job posting to the mailing list, and general organisational matters. Jelly handles everything. LRUG’s longest-running organiser, Murray Steele, says: We looked at other more "complete" support tools like ZenDesk and HelpScout, but they are way more expensive (you have to pay per user) and more complex than we need. Jelly presents email just like email, and there's a flat cost which means we don't get penalised whenever someone new joins our team. If you liked this post, maybe you’ll like Jelly, our new email collaboration app for small teams!

3 weeks ago 4 votes
James is Good Enough

We put a lot of ourselves into our work, and it occurs to us that you, dear reader, might not know much about us. So we’re descending deeper, ever deeper, into the Q&A column introduce ourselves, one-at-a-time. Desperate to keep things interesting, James tried to spice up the interview format... https://lazyatom.com https://interblah.net https://goodenough.us https://goodenough.us/blog Once you've done that, I want you to conduct a question-by-question interview with me, to form the basis of a "James is Good Enough" post. Ask me one question at a time, and then use my answer to evolve the interview. We should aim for about 8 questions in total. Don't be boring. Use the existing posts as inspiration, but I want the post about me to be unique. I'd be cool if it went in a strange tangent. Q1: If your inner monologue were a programming language, what would it be, and why? E_WHAT_THE_HELL_ARE_YOU_TALKING_ABOUT_THIS_IS_NONSENSE Fantastic. You’ve got a reflective meta-loop keeping everything in check. Let’s follow that thought deeper: Q2: What’s one recurring loop or thought-process that’s currently being tagged by your inner supervisor as E_WHAT_THE_HELL_ARE_YOU_TALKING_ABOUT_THIS_IS_NONSENSE? Fair enough—let’s rewind a bit and start from a more grounded place. Q3: OK James, tell me a bit about who you are, what you’re doing these days, and how you fit into the Good Enough story? How do I fit into the Good Enough story? My friend Patrick, who I met when we both lived in Austin, TX, had always been trying to persuade me to work with him. A few jobs later, he succeeded! I was the 6th person to join the team, in mid 2023, and I love being a part of this team. It's long been my dream to build great products with love, and at Good Enough we are lucky to have that opportunity. That’s perfect; let’s build on that a bit. Q4: You mentioned it’s long been your dream to build great products with love. What does “building with love” mean for you personally—especially after two decades of programming? Great! Let’s push into this tension a bit more: Q5: Loving your users is admirable, but what’s a memorable example of when loving users conflicted with practical realities—like deadlines, budgets, or even your team’s sanity? How did you navigate that? Alright, let’s throw practicalities aside and pivot into something more colorful. Q5 (take two): If Good Enough were secretly a front for a mysterious cult, what strange rituals or beliefs would you and your teammates secretly adhere to, and why would you be tempted to join in? Q6: If Tony the Pony, Zalgo, and Y2K emerged through your DVD player at midnight and demanded you justify your existence in precisely one feature you’ve built or contributed to, which one would you pick, and how would you convince them to spare humanity based on it? Jelly -- it's an idea I've wanted to develop properly for a very long time. That, and an unreleased application I made called Chicken. Excellent—Jelly and Chicken it is. Clearly, we’ve entered culinary territory now. Q7: If Jelly and Chicken were literally dishes on a menu at the Good Enough café (the front for the aforementioned cult, obviously), how would you describe their flavors and textures to customers who wander in, unsuspecting of their metaphysical implications? Q7 (revised): What is it about Jelly, as an idea, that resonated with you deeply enough that it stuck around in your mind until you could finally build it at Good Enough? It should be a simple thing! But all these big software products make it complicated, smother it in bells and whistles -- and now AI, no offence GPT. There should be a "no-brainer" answer for a group that wants to use email together. I think Jelly can be that answer. Let’s wrap this up neatly: Final Question (Q8): You’ve spent your career advocating for simplicity in software. Do you think there’s a deeper personal philosophy beneath that, something you’re trying to express beyond just “good software design”? At this point ChatGPT tried to summarise the whole thing into a coherent post and, to be honest, it was garbage. So, instead, you get the raw interview. Judge me harshly, for I deserve it. If you liked this post, maybe you’ll like Jelly, our new email collaboration app for small teams!

4 weeks ago 16 votes
Barry is Good Enough

We put a lot of ourselves into our work, and it occurs to us that you, dear reader, might not know much about us. So we’re continuing our Q&A column to introduce ourselves, one-at-a-time. Today, we’re meeting the biggest Pika fan, Barry Hess… Who are you? (Who, who, who, who?) My name is Barry Hess. I grew up in a rural part of Minnesota where the population of the entire county is less than 10,000 people. After getting a college degree in Computer Science, I moved to a metropolis of 25,000 people in southern Minnesota. I live here with my wife and three daughters, though our children are actively growing and slowly moving out into the world to create their own lives. 😭 I’ve been coding off and on for nearly thirty years now, though there was a bit of a dalliance in management for a while. What do you do at Good Enough? I started Good Enough with Shawn. For the past year my primary work has been Pika, which is near and dear to my heart. An illustration of me even sits on the Pika homepage, yet somehow Pika still keeps attracting new customers. Baffling! To accomplish my work, I mostly code Ruby on Rails while sometimes talking to AIs to help me write JavaScript. I also try to do some marketing work as best I can, write a bit, and help out with our other products. What are the tools of your trade? Ruby, Rails, JavaScript, repeat. I’ve been using RubyMine as my editor for the past year, along with Cody as my AI assistant. I’m thinking of taking a month to try using Cursor as a more integrated AI partner. While AI is more of a sounding board for my Rails work, it has become key for me to be able to accomplish anything at all in the JavaScript world. Aside from that, it’s my trusty MacBook Pro, a browser, Terminal, and reading the docs. What’s your origin story? I entered college as a Physics major, but knew enough about myself to take a Computer Science class in my first semester. I think I changed my major within a week. Though I loved computers, there wasn’t much programming in my life before college. My coding through college was primarily C++ for class, and I loved iterating on the little projects to make them more and more user friendly. From there I got into web development of the basic sort: HTML, CSS, SSI, and eventually PHP. My career started at an insurance company, which onboarded new employees with an intensive, three-month COBOL training class. So, yes, I spent a couple of years being paid to code COBOL before transitioning to a Java team. After about six years, I had an early-life crisis and left that job for parts unknown. (Literally, I had no new job lined up, and my wife was pregnant with our second child. Do not try this at home!) I was very fortunate to run into the Harvest founders, and was able to start working with them from (nearly) the beginning of that product. It was there that I was able to experience the tiny, scrappy startup; the growing, scrappy startup; and eventually the medium-sized company, established in its niche. I went from coding many of the original features to helping build a team to managing the entire technical team. Eventually, it was time to move on to a new experience, and here I am at Good Enough, trying something rather different! Me and my family overlooking Florence What’s new? How are things going? Oh, you know, life keeps barreling on! As I mentioned above, our children continue to grow. We have a tight-knit family and love to hang out together. We also love to travel together! We just got back from visiting our oldest while she was studying abroad in Florence, Italy. It was fantastic. Our middle child is heading to college in the fall, and we’ll continue to adapt. As you can imagine, this is all bittersweet, but we are doing our best to cherish the moments and enjoy watching our children grow into lovely adults. What’s your drink of choice? In the past few years, I’ve gotten into making cocktails. I don’t make a cocktail often, but I really enjoy the variety of flavors that exist out there—I had no idea until I started making them! I love a good Negroni. Paper Planes are awesome, as are Last Words and Enzonis. If I’m being honest, though, the most frequently drunk cocktail in the Hess household is the Gin & Tonic. Any parting words of wisdom for our dear readers? It’s okay to be mildly addicted to Fortnite if you take care to play with family and friends. It’s a fun game that’s always changing. The fun is enhanced by planning together and succeeding (or more likely failing) together. When you play too much alone, and spend all of your “content viewing time” watching YouTube videos about how to play better (even though you never really get that good because you can’t put that much time into training), then perhaps you’ve went too far. I may or may not be giving this speech to myself. Don’t worry, I have a totally balanced Fortnite life these days! Where can you be found on the internet? This blog, Pika’s blog, and my blog on Pika. I’m also haltingly involved in various social sites @bjhess: Want to know other things about our team? Let us know what really interests you!

a month ago 20 votes

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This CanSat doubles as a drone to slow descents

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2 days ago 3 votes
The Tandy Corporation, Part 1

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3 days ago 7 votes
Behind the boards: How Alba PCB Group and Arduino bring Made-in-Italy innovation to life

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5 days ago 7 votes
Home is where the home server is

I moved recently, and so did my home server. You might have noticed it due to the downtime. This time I have built a dedicated shelf for it, which allows for more flexibility and room for additional expensive ideas. The internet connection is a fiber line, which is fantastic for a place that’s generally considered to be in the countryside. I had to hire a guy at the last place in Tallinn (capital of Estonia) to pull a fiber line from the basement to the apartment, with my own money, so I’m very happy that I don’t have to do it here. And yes, the ThinkPad T430 is still a solid home server. I had an issue with my battery calibration script resulting in the machine being turned off, but I fixed it by disabling it, at the cost of the battery probably dying soon. Seems like a tlp and/or Linux kernel issue that has surfaced recently, as it also happened on a different ThinkPad laptop when I last tried it. I can’t really remove the battery, because the “power on with AC attach” setting only works when the battery is connected and charged. The server/wardrobe/closet room is slightly chillier compared to the rest of the environment, meaning that the temperatures are also slightly lower. I also have an option to do some crazy ventilation experiments in the winter, but that will have to wait for a bit, mainly because it’s spring. I’m genuinely surprised that the Wi-Fi 5 signal is coming through the closet quite adequately, with the whole apartment being covered with at least 50 Mbit/s speeds, and over 300 Mbit/s when near the closet, which is about the maximum speed that I can achieve from the access point in ideal conditions.

6 days ago 11 votes
Optimize maintenance with the Arduino Rileva ME Opta Bundle

When your machines run smoothly, your business can go far. That’s why condition monitoring – once a “nice to have” – is quickly becoming a must in maintenance strategies across industrial settings. But most dedicated systems can be complex to set up or difficult to scale. To make things easier, we’re introducing the Arduino Rileva ME Opta […] The post Optimize maintenance with the Arduino Rileva ME Opta Bundle appeared first on Arduino Blog.

a week ago 8 votes