Work on climate problems is actually about efficiency. It’s easier and cheaper to avoid sloppiness and side effects than it is to clean the mess up later. And energy sources that don’t burn become cheaper over time. The investment in getting started pays off in cost, health and organizational efficiency. Organizing for empathy can be […]

Welcoming tiny acts of codependence

When there’s an overwhelming amount of incoming, it’s possible to bear down and simply get through it. 200 emails because of a product launch. A project goes viral and there are a lot of fires to put out. A deadline is imminent and it’s going to be a long night… But when the incoming becomes […]

I know, I know, another video about shooting video in log on iPhones? I promise I’ll move on to other topics, but two events happening in one week pushed me into making this video: Samsung adding log to the Galaxy s25 Ultra My brother-in-law texting me “Do you have a fix for iPhone videos looking washed-out?” Why is log important, even to Samsung, who never met a color they didn’t crank to eleven? Why does non-log iPhone footage often look bright and desaturated in editing software? Why does log matter from a creative standpoint, not just the technical reasons I covered in my previous videos? Is it OK to shoot log in highly-compressed HEVC instead of ProRes? To answer all these questions, I’ve got my longest video yet, and some new free LUTs for working with non-log HDR iPhone footage. The meat of the video is a “Color Grade With Me” tour through some of the more interesting shots from my Peru and Taiwan travelogue edits, where I dive into the creative possibilities afforded by log. And is it worth the squeeze? Being me, I also used these topics as an excuse to share a philosophical view of how I look at any given camera. I hope you enjoy this more creative, less technical video. My goal this year is to make more, so please drop a comment on the video or on Bluesky letting me know what topics you’d like to see me cover. See More LUTs