Full Width [alt+shift+f] Shortcuts [alt+shift+k]
Sign Up [alt+shift+s] Log In [alt+shift+l]
1

Ten Blue Links “who’s afraid of the ten blue links?” edition

from Ian Betteridge [alt+shift+b] in creative

1. Google eats the web, finds it’s not very filling Alphabet fell 12.6% on 29 Oct, wiping out about $500bn, after Google's chief business officer said AI Mode makes less money than traditional search. Reddit — which has been the big winner for search
yesterday

Stay updated

Get a weekly newsletter with the top 5 articles worth reading every week.

More from Ian Betteridge

Ten Blue Links, “this one’s for you, Ian” edition

One of my favourite people on social media is Darth. Darth takes an annual hibernation, in which time they do not post or, presumably, read. I’d love to say that I have not posted anything for months with the same level of intention, but alas not. It just&

11th Jul 2026 • 2 votes
Self-driving, Tesla and the influence of brand

I've been a Stratechery subscriber since it started and one thing I have noticed about Ben is that he occasionally gets a little overexcited about stuff that is probably not totally close to his wheelhouse. This is one of those times. In his opening about Tesla's

27th May 2026 • 1 votes
The worst of us

Credit where it's due. Anthropic's system card for Claude Mythos Preview is a genuinely interesting and thoughtful document. Most AI companies publish safety evaluations the way governments publish freedom of information responses. They're technically compliant but strategically uninformative. And that's usually deliberate,

7th Apr 2026 • 1 votes
The fundamental error that doesn't exist

Ben Thompson, Another Viral AI Doomer Article, The Fundamental Error, DoorDash’s AI Advantages: What is notable about this assertion is the total denial of any positive reason for DoorDash to exist and to be so successful. There is no awareness that DoorDash provided a massive consumer benefit (restaurant

1st Mar 2026 • 2 votes

More in creative

6 Culture Trends: Google’s Decline, Pokémon’s Price Boom, and AI Music Scammers

Plus: Nathan Fielder’s Oscar chances, TV’s renewal crisis, YouTube’s aging audience—and recommended reads and datasets.

4 hours ago • 1 votes
“Not yet”

The reason we train is to get better. Every successful product goes from version 1.0 to 2.0, eventually. Very few people still drive a Model T. It’s not perfect, not yet. But we ship the work because it’s on the way to the next step. Perfect isn’t possible. Better always is.

yesterday • 1 votes
Rambles I: The AI Onion
yesterday • 1 votes
The Song of Achilles

A beautiful novel that deserves its accolades, but still misses something big

2 weeks ago • 1 votes
📚 BoredReading

You seem to be enjoying this.

Join free to unlock everything.

Create free account

Already have an account? Sign in