This is an essay in two parts. Neuschwanstein Concept Drawing by the stage designer (!!) Christian Jank (1869). There exist in architecture clear precedents to the McMansion that have nothing to do with suburban real estate. This is because “McMansionry” (let’s say) has many transferable properties. Among them can be included: 1) a diabolical amount of wealth that must be communicated architecturally in the most frivolous way possible, 2) a penchant for historical LARPing primarily informed by media (e.g. the American “Tuscan kitchen”) and 3) the execution of historical styles using contemporary building materials resulting in an aesthetic affect that can be described as uncanny or cheap-looking. By these metrics, we can absolutely call Neuschwanstein Castle, built by the architect Eduard Riedel for King Ludwig II of Bavaria, a McMansion. Constructed from 1869 through 1886 – the year of Ludwig’s alleged suicide after having been ousted and declared insane – the castle cost the coffers of the Bavarian state and Ludwig himself no fewer than 6.2 million German gold marks. (That’s an estimated 47 million euros today.) The castle’s story is rife with well-known scandal. I’m sure any passing Swan Enthusiast is already familiar with Ludwig’s financial capriciousness, his called-off marriage and repressed homosexuality, his parasocial obsession with Richard Wagner, his complete and total inability to run his country, and his alleged “madness,” as they used to call it. All of these combine to make Neuschwanstein inescapable from the man who commissioned it – and the artist who inspired it. Say what you like about Ludwig and his building projects, but he is definitely remembered because of them, which is what most monarchs want. Be careful what you wish for. Neuschwanstein gatehouse. How should one describe Neuschwanstein architecturally? You’d need an additional blog. Its interiors alone (the subject of the next essay) range from Neo-Baroque to Neo-Byzantine to Neo-Gothic. There are many terms that can loosely define the palace’s overall style: eclecticism, medieval revivalism, historicism, chateauesque, sclerotic monarchycore, etc. However, the the most specific would be what was called “castle Romanticism” (Burgenromantik). The Germans are nothing if not literal. Whatever word you want to use, Neuschwanstein is such a Sistine Chapel of pure sentimentality and sugary kitsch that theme park architecture – most famously, Disney’s Cinderella’s castle itself – owes many of its medieval iterations to the palace’s towering silhouette. There is some truth to the term Burgenromantik. Neuschwanstein’s exterior is a completely fabricated 19th century storybook fantasy of the Middle Ages whose precedents lie more truthfully in art for the stage. As a castle without fortification and a palace with no space for governance, Neuschwanstein’s own program is indecisive about what it should be, which makes it a pretty good reflection of Ludwig II himself. To me, however, it is the last gasp of a monarchy whose power will be totally extinguished by that same industrial modernity responsible for the materials and techniques of Neuschwanstein’s own, ironic construction. In order to understand Neuschwanstein, however, we must go into two subjects that are equally a great time for me: 19th century medievalism - the subject of this essay - and the opera Lohengrin by Richard Wagner, the subject of the next. (1) Part I: Medievalisms Progressive and Reactionary The Middle Ages were inescapable in 19th century Europe. Design, music, visual art, theater, literature, and yes, architecture were all besotted with the stuff of knights and castles, old sagas, and courtly literature. From arch-conservative nationalism to pro-labor socialism, medievalism’s popularity spanned the entire political spectrum. This is because it owes its existence to a number of developments that affected the whole of society. In Ludwig’s time, the world was changing in profound, almost inconceivable ways. The first and second industrial revolutions with their socioeconomic upheavals and new technologies of transport, manufacturing, and mass communication, all completely unmade and remade how people lived and worked. This was as true of the average person as it was of the princes and nobles who were beginning to be undermined by something called “the petit bourgeoisie.” Sustenance farming dwindled and wage labor eclipsed all other forms of working. Millions of people no longer able to make a living on piecemeal and agricultural work flocked to the cities and into the great Molochs of factories, mills, stockyards, and mines. Families and other kinship bonds were eroded or severed by the acceleration of capitalist production, large wars, and new means of transportation, especially the railroad. People became not only alienated from each other and from their labor in the classical Marxist sense but also from the results of that labor, too. No longer were chairs made by craftsmen or clothes by the single tailor – unless you could afford the bespoke. Everything from shirtwaists to wrought iron lamps was increasingly mass produced - under wretched conditions, too. Things – including buildings – that were once built to last a lifetime became cheap, disposable, and subject to the whimsy of fashion, sold via this new thing called “the catalog.” William Morris’ painting Le Belle Iseult (1868). Unsurprisingly, this new way of living and working caused not a little discontent. This was the climate in which Karl Marx wrote Capital and Charles Dickens wrote A Christmas Carol. More specific to our interests, however, is a different dissenter and one of the most interesting practitioners of medievalism, the English polymath William Morris. A lover of Arthurian legend and an admirer of the architect and design reformer John Ruskin, Morris was first trained in the office of architect G. E. Street, himself a die-hard Gothic Revivalist. From the very beginning, the Middle Ages can be found everywhere in Morris’ work, from the rough-hewn qualities of the furniture he helped design to the floral elements and compositions of the art nouveau textiles and graphics he’s most famous for – which, it should be said, are reminiscent of 15th century English tapestries. In addition to his design endeavors, Morris was also a gifted writer and poet. His was a profound love for medieval literature, especially Norse sagas from Iceland. Some of these he even translated including the Volsunga Saga – also a preoccupation of Wagner’s. Few among us earn the title of polymath, but Morris’ claim to it is undeniable. Aside from music, there really wasn’t any area of creative life he didn’t touch. However, Morris’ predilection for the medieval was not just a personal and aesthetic fascination. It was also an expression of his political rejection of the capitalist mode of production. As one of the founders of the English Arts & Crafts Movement, Morris called for a rejection of piecemeal machine labor, a return to handicraft, and overall to things made well and made with dignity. While this was and remains a largely middle class argument, one that usually leads down the road of ethical consumption, Morris was right that capitalism’s failing of design and architecture did not just lie with the depreciated quality of goods, but the depreciated quality of life. His was the utopian call to respect both the object and the laborer who produced it. To quote from his 1888 essay called “The Revival of Architecture,” Morris dreamed of a society that “will produce to live and not live to produce, as we do.” Indeed, in our current era of AI Slop, there remains much to like about the Factory Slop-era call to take back time from the foreman’s clock and once more make labor an act of enjoyable and unalienated creativity. Only now it’s about things like writing an essay. I bother to describe Morris at length here for a number of reasons. The first is to reiterate that medievalism’s popularity was largely a response to socioeconomic changes. Additionally, since traditionalism - in Ludwig’s time and in ours - still gets weaponized by right-wing losers, it’s worth pointing out that not all practitioners of medievalism were politically reactionary in nature. However – and I will return to this later – medievalism, reactionary or not, remains inescapably nostalgic. Morris is no exception. While a total rejection of mass produced goods may seem quixotic to us now, when Morris was working, the era before mass industrialization remained at the fringes of living memory. Hence the nostalgia is perhaps to be expected. Unfortunately for him and for us, the only way out of capitalism is through it. To return again to the big picture: whether one liked it or not, the old feudal world was done. Only its necrotic leftovers, namely a hereditary nobility whose power would run out of road in WWI, remained. For Ludwig purposes, it was a fraught political time in Bavaria as well. Bavaria, weird duck that it was, remained relatively autonomous within the new German Reich. Despite the title of king, Ludwig, much to his chagrin - hence the pathetic Middle Ages fantasizing - did not rule absolutely. His was a constitutional monarchy, and an embattled one at that. During the building of Neuschwanstein, the king found himself wedged between the Franco-Prussian War and the political coup masterminded by Otto von Bismarck that would put Europe on the fast track to a global conflict many saw as the atavistic culmination of all that already violent modernity. No wonder he wanted to hide with his Schwans up in the hills of Schwangau. The very notion of a unified German Reich (or an independent Kingdom of Bavaria) was itself indicative of another development. Regardless if one was liberal or conservative, a king, an artist or a shoe peddler, the 19th century was plagued by the rise of modern nationalism. Bolstered by new ideas in “medical” “science,” this was also a racialized nationalism. A lot of emotional, political, and artistic investment was put into the idea that there existed a fundamentally German volk, a German soil, a German soul. This, however, was a universalizing statement in need of a citation, with lots of political power on the line. Hence, in order to add historical credence to these new conceptions of one’s heritage, people turned to the old sources. Within the hallowed halls of Europe’s universities, newly minted historians and philologists scoured medieval texts for traces of a people united by a common geography and ethnicity as well as the foundations for a historically continuous state. We now know that this is a problematic and incorrect way of looking at the medieval world, a world that was so very different from our own. A great deal of subsequent medieval scholarship still devotes itself to correcting for these errors. But back then, such scholarly ethics were not to be found and people did what they liked with the sources. A lot of assumptions were made in order to make whatever point one wanted, often about one’s superiority over another. Hell, anyone who’s been on Trad Guy Deus Vult Twitter knows that a lot of assumptions are still made, and for the same purposes.(2) Meanwhile, outside of the academy, mass print media meant more people were exposed to medieval content than ever before. Translations of chivalric romances such as Wolfgang von Eschenbach’s Parzival and sagas like the Poetic Edda inspired a century’s worth of artists to incorporate these characters and themes into their work. This work was often but of course not always nationalistic in character. Such adaptations for political purposes could get very granular in nature. We all like to point to the greats like William Morris or Richard Wagner (who was really a master of a larger syncretism.) But there were many lesser attempts made by weaker artists that today have an unfortunate bootlicking je nais se quoi to them. I love a minor tangent related to my interests, so here’s one: a good example of this nationalist granularity comes from Franz Grillparzer’s 1823 pro-Hapsburg play König Ottokars Glück und Ende, which took for its source a deep cut 14th century manuscript called the Styrian Rhyming Chronicle, written by Ottokar Aus Der Gaul. The play concerns the political intrigue around King Ottokar II of Bohemia and his subsequent 1278 defeat at the hands of Grillparzer’s very swagged out Rudolf of Habsburg. Present are some truly fascinating but extremely obscure characters from 13th Holy Roman Empire lore including a long-time personal obsession of mine, the Styrian ministerial and three-time traitor of the Great Interregnum, Frederick V of Pettau. But I’m getting off-topic here. Let’s get back to the castle. The Throne Room at Neuschwanstein For architecture, perhaps the most important development in spreading medievalism was this new institution called the “big public museum.” Through a professionalizing field of archaeology and the sickness that was colonialist expansion, bits and bobs of buildings were stolen from places like North Africa, Egypt, the Middle East, and Byzantium, all of which had an enormous impact on latter 19th century architecture. (They were also picked up by early 20th century American architects from H. H. Richardson to Louis Sullivan.) These orientalized fragments were further disseminated through new books, monographs, and later photography. Meanwhile, developments in fabrication (standardized building materials), construction (namely iron, then steel) and mass production sped things up and reduced costs considerably. Soon, castles and churches in the image of those that once took decades if not a century to build were erected on countless hillsides or in little town squares across the continent. These changes in the material production of architecture are key for understanding “why Neuschwanstein castle looks so weird.” Part of what gives medieval architecture its character is the sheer embodiment of labor embedded in all those heavy stones, stones that were chiseled, hauled, and set by hand. The Gothic cathedral was a precarious endeavor whose appearance of lightness was not earned easily, which is why, when writing about their sublimity, Edmund Burke invoked not only the play of light and shadow, but the sheer slowness and human toil involved. This is, of course, not true of our present estate. Neuschwanstein not only eschews the role of a castle as a “fortress to be used in war” (an inherently stereotomic program) but was erected using contemporary materials and techniques that are simply not imbued with the same age or gravitas. Built via a typical brick construction but clad in more impressive sandstone, it’s all far too clean. Neuschwanstein’s proportions seem not only chaotic - towers and windows are strewn about seemingly on a whim - they are also totally irreconcilable with the castle’s alleged typology, in part because we know what a genuine medieval castle looks like. Ludwig’s palace was a technological marvel of the industrial revolution. Not only did Neuschwanstein have indoor plumbing and central heat, it also used the largest glass windows then in manufacture. It’s not even an Iron Age building. The throne room, seen earlier in this post, required the use of structural steel. None of this is to say that 19th century construction labor was easy. It wasn’t and many people still died, including 30 at Neuschwanstein. It was, however, simply different in character than medieval labor. For all the waxing poetic about handiwork, I’m sure medieval stonemasons would have loved the use of a steam crane. It’s true that architectural eclecticism (the use of many styles at once) has a knack for undermining the presumed authenticity or fidelity of each style employed. But this somewhat misunderstands the crime. The thing about Neuschwanstein is that its goal was not to be historically authentic at all. Its target realm was that of fantasy. Not only that, a fantasy informed primarily by a contemporary media source. In this, it could be said to be more architecturally successful. The fantasy of medievalism is very different than the truth of the Middle Ages. As I hinted at before, more than anything else, medievalism was an inherently nostalgic movement, and not only because it was a bedrock of so much children’s literature. People loved it because it promised a bygone past that never existed. The visual and written languages of feudalism, despite it being a terrible socioeconomic system, came into vogue in part because it wasn’t capitalism. We must remember that the 19th century saw industrial capitalism at its newest and rawest. Unregulated, it destroyed every natural resource in sight and subjected people, including children, to horrific labor conditions. It still does, and will probably get worse, but the difference is, we’re somewhat used to it by now. The shock’s worn off. All that upheaval I talked about earlier made people long for a simplicity they felt was missing. This took many different forms. The rapid advances of secular society and the incursion of science into belief made many crave a greater religiosity. At a time when the effects of wage labor on the family had made womanhood a contested territory, many appeals were made to a divine and innocent feminine a la Lady Guinevere. Urbanization made many wish for a quieter world with less hustle and bustle and better air. These sentiments are not without their reasons. Technological and socioeconomic changes still make us feel alienated and destabilized, hence why there are so many medieval revivals even in our own time. (Chappell Roan of Arc anyone?) Hell, our own rich people aren’t so different from Ludwig either. Mark Zuckerburg owns a Hawaiian island and basically controls the fates of the people who live there lord-in-the-castle-style. Given all this, it’s not surprising that of the products of the Middle Ages, perhaps chivalric romance was and remains the most popular. While never a real depiction of medieval life (no, all those knights were not dying on the behalf of pretty ladies), such stories of good men and women and their grand adventures still capture the imaginations of children and adults alike. (You will find no greater fan of Parzival than yours truly.) It’s also no wonder the nature of the romance, with its paternalistic patriarchy, its Christianity, its sentimentality around courtly love, and most of all its depiction of the ruling class as noble and benevolent – appealed to someone like Ludwig, both as a quirked-up individual and a member of his class. It follows, then, that any artist capable of synthesizing all these elements, fears, and desires into an aesthetically transcendent package would’ve had a great effect on such a man. One did, of course. His name was Richard Wagner. In our next essay, we will witness one of the most astonishing cases of kitsch imitating art. But before there could be Neuschwanstein Castle, there had to be this pretty little opera called Lohengrin. — (1) If you want to get a head start on the Wagner stuff, I’ve been writing about the Ring cycle lately on my Substack: https://www.late-review.com/p/essays-on-wagners-ring-part-1-believing (2) My favorite insane nationalist claim comes from the 1960s, when the Slovene-American historian Joseph Felicijan claimed that the US’s democracy was based off the 13th century ritual of enthronement practiced by the Dukes of Carinthia because Thomas Jefferson owned a copy of Jean Bodin’s Les six livres de la Republique (1576) in which the rite was mentioned. For more information, see Peter Štih’s book The Middle Ages Between the Alps and the Northern Adriatic (p. 56 for the curious.) If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. Not into recurring payments? Try the tip jar! Student loans just started back up!

new jersey bonus post: 5 additional, wonderful rooms | McMansionHell New on Patreon: New Jersey Bonus Post (5 additional, “wonderful” rooms!“

It’s always funny to me when new wealth tries to imitate old wealth, but in a very specific way: by trying to reproduce old ways of building that are no longer viable via mass produced building materials and contractors who are better than average but still not quite in the legion of the bespoke. It’s rarely the case that houses are fully “custom” these days – the amalgamation of all the different parts in a new formation is the “customization” at work. As we can see in this example, this is a truth that is often covered up by excessive decorating. This 5 bedroom, 6.5 bathroom house, built in 1997 (shocker) will run you an extremely reasonable $3.5 million big ones, but I say extremely reasonable because it wants to be a $10 million house but doesn’t quite get there - after all, it’s made with drywall. The architectural style is not really anything in particular – though the front entrance would like to recall the Tudors. Really it is trying to emulate an existing pastiche style, namely the eclecticism of the 19th century. It also doesn’t do this well. No stately manor is complete without dueling staircases. Also, I don’t know how to explain it, but every room in this house longs to be a bathroom. Or a powder room. A really big one. It’s probably the floor, and the wallpaper. This is just the appetizer for the main attraction: Jules Verne larping is so rare in McMansion Hell that you have to commend them for trying. I’m kind of obsessed. This room is so important to me. It’s like if an Olin Mills (dating myself here) set was an entire room. A sense of watching someone in one’s own house, performing “dinner.” Also I would slay as the swan knight, I have to say, so I get it. What happened to baskets hanging from the ceiling and powder blue walls and porcelain lined up on the picture rail? I have seen columns terminating into soffits that would make Scamozzi cry. In Big America bathing and lavishing is a spectator sport. Ok, again, the palette of this house is basically The Polar Express mixed with a very bizarre hotel lobby. The chimney hole is sending me because that does appear to be a working chimney. Like, can you see the smoke come out? Who knows! Anyway, happy Thanksgiving to everyone, and I’m especially thankful to the folks who sponsor me on Patreon! If you want to see more scenes from this house, that’s the place to do it! If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. Not into recurring payments? Try the tip jar! Student loans just started back up!

Quick PSA: someone on Facebook is apparently impersonating me using an account called “McMansion Hell 2.0” – If you see it, please report! Thanks! Howdy folks! I hope if you were born between 1995 and 2001 you’re ready for some indelible pre-recession vibes because I think this entire house, including the photos have not been touched since that time. This Wake County, NC house, built in 2007, currently boasts a price tag of 1.7 million smackaroos. Its buxom 4 bedrooms and 4.5 baths brings the total size to a completely reasonable and not at all housing-bubble-spurred 5,000 square feet. I know everyone (at least on TikTok) thinks 2007 and goes immediately to the Tuscan theming trend that was super popular at the time (along with lots of other pseudo-euro looks, e.g. “french country” “tudor” etc). In reality, a lot of decor wasn’t particularly themed at all but more “transitional” which is to say, neither contemporary nor super traditional. This can be pulled off (in fact, it’s where the old-school Joanna Gaines excelled) but it’s usually, well, bland. Overwhelmingly neutral. Still, these interiors stir up fond memories of the last few months before mommy was on the phone with the bank crying. I think I’ve seen these red/navy/beige rugs in literally every mid-2000s time capsule house. I want to know where they came from first and how they came to be everywhere. My mom got one from Kirkland’s Home back in the day. I guess the 2010s equivalent would be those fake distressed overdyed rugs. I hate the kitchen bench trend. Literally the most uncomfortable seating imaginable for the house’s most sociable room. You are not at a 19th century soda fountain!!! You are a salesforce employee in Ohio!!! You could take every window treatment in this house and create a sampler. A field guide to dust traps. Before I demanded privacy, my parents had a completely beige spare bedroom. Truly random stuff on the walls. An oversized Monet poster they should have kept tbh. Also putting the rug on the beige carpet here is diabolical. FYI the term “Global Village Coffeehouse” originates with the design historian Evan Collins whose work with the Consumer Aesthetics Research Institute!!!! This photo smells like a Yankee Candle. Ok, now onto the last usable photo in the set: No but WHY is the house a different COLOR??????? WHAT????? Alright, I hope you enjoyed this special trip down memory lane! Happy (American) Labor Day Weekend! (Don’t forget that labor is entitled to all it creates!) If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. Not into recurring payments? Try the tip jar! Student loans just started back up!

Howdy folks! Today’s McMansion is very special because a) we’re returning to Maryland after a long time and b) because the street this McMansion is on is the same as my name. (It was not named after me.) Hence, it is my personal McMansion, which I guess is somewhat like when people used to by the name rights to stars even though it was pretty much a scam. (Shout out btw to my patron Andros who submitted this house to be roasted live on the McMansion Hell Patreon Livestream) As far as namesake McMansions go, this one is pretty good in the sense that it is high up there on the ol’ McMansion scale. Built in 2011, this psuedo-Georgian bad boy boasts 6 bedrooms and 9.5 baths, all totaling around 12,000 square feet. It’ll run you 2.5 million which, safe to say, is exponentially larger than its namesake’s net worth. Now, 2011 was an anonymous year for home design, lingering in the dead period between the 2008 black hole and 2013 when the market started to actually, finally, steadily recover. As a result a lot of houses from this time basically look like 2000s McMansions but slightly less outrageous in order to quell recession-era shame. I’m going to be so serious here and say that the crown molding in this room is a crime against architecture, a crime against what humankind is able to accomplish with mass produced millwork, and also a general affront to common sense. I hate it so much that the more I look at it the more angry I become and that’s really not healthy for me so, moving on. Actually, aside from the fake 2010s distressed polyester rug the rest of this room is literally, basically Windows 98 themed. I feel like the era of massive, hefty sets of coordinated furniture are over. However, we’re the one’s actually missing out by not wanting this stuff because we will never see furniture made with real wood instead of various shades of MDF or particleboard ever again. This is a top 10 on the scale of “least logical kitchen I’ve ever seen.” It’s as though the designers engineered this kitchen so that whoever’s cooking has to take the most steps humanly possible. Do you ever see a window configuration so obviously made up by window companies in the 1980s that you almost have to hand it to them? You’re literally letting all that warmth from the fire just disappear. But whatever I guess it’s fine since we basically just LARP fire now. Feminism win because women’s spaces are prioritized in a shared area or feminism loss because this is basically the bathroom vanity version of women be shopping? (It’s the latter.) I couldn’t get to all of this house because there were literally over a hundred photos in the listing but there are so many spaces in here that are basically just half-empty voids, and if not that then actually, literally unfinished. It’s giving recession. Anyway, now for the best part: Not only is this the NBA Backrooms but it’s also just a nonsensical basketball court. Tile floors? No lines? Just free balling in the void? Oh, well I bet the rear exterior is totally normal. Not to be all sincere about it but much like yours truly who has waited until the literal last second to post this McMansion, this house really is the epitome of hubris all around. Except the house’s hubris is specific to this moment in time, a time when gas was like $2/gallon. It’s climate hubris. It’s a testimony to just how much energy the top 1% of income earners make compared to the rest of us. I have a single window unit. This house has four air conditioning condensers. That’s before we get to the monoculture, pesticide-dependent lawn or the three car garage or the asphalt driveway or the roof that’ll cost almost as much as the house to replace. We really did think it would all be endless. Oops. If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams. Not into recurring payments? Try the tip jar! Student loans just started back up!