3D & motion design spotlight: Abacus - Pathways abduzeedo0421—23 Abacus, Switzerland's leading software development company, is embarking on a new chapter in its journey by collaborating with Hup.Studio to revamp its visual identity. This bold move aims to create an engaging and dynamic visual experience for Abacus' social media platforms, showcasing their innovative spirit and commitment to excellence. In this blog post, we'll explore the creative process behind this captivating 3D and motion design project. Hup.Studio's pitch revolves around the use of spheres in motion on geometric paths. These spheres signify the flow of information and data, essential elements in the world of software development. The design features straight, curved, and angular lines along which the spheres move and interact, forming mesmerizing patterns that capture the viewer's attention. These interactions create seamless looped videos, offering an immersive and continuous visual journey that speaks to Abacus' innovative approach to software development. Hup.Studio's focus on using minimal sets to display the harmony of the composition aligns perfectly with Abacus' reputation for creating streamlined, efficient software solutions. The simplicity of the design allows the viewer to appreciate the elegance of the composition, emphasizing the interconnectedness of the elements within the visual identity. This minimalist approach ensures that the message is conveyed in a singular and straightforward manner, reflecting the core values of Abacus as a software development company. By adopting this new visual identity, Abacus aims to create a lasting impression on their social media platforms. The dynamic and engaging nature of the design is bound to attract attention, drawing in new clients and reinforcing the company's reputation as a premier software development firm in Switzerland. The seamless loops and intriguing patterns invite viewers to explore and engage with Abacus' content, fostering a sense of connection and trust. The collaboration between Abacus and Hup.Studio signifies a groundbreaking approach to visual identity in the software development industry. The captivating design, featuring spheres in motion on geometric paths, demonstrates the synergy between these two creative powerhouses. The minimalist aesthetic and engaging visual experience are sure to leave a lasting impression on Abacus' social media audience, reaffirming their position as Switzerland's premier software development company. Our focus is on using minimal sets to showcase the harmony of the composition in a singular and straightforward way. Video Abacus - Pathways from Hup.Studio on Vimeo. 3D and motion design stills For more information make sure to check out Hup.Studio website or follow them on Behance.

Branding for Ecuador, Pilsener World Edition Qatar 2022 abduzeedo0201—23 The leading beer brand in Ecuador, Pilsener, has a history of over 110 years and is a significant part of the AB InBev portfolio in the region. Known for its association with friendship, tradition, and social gatherings, Pilsener is a staple in the country for events such as football games, festivals, and meals. The aim was to design a special packaging for the Qatar 2022 World Cup that would evoke national pride and excitement for Ecuador's participation in the event. The design takes on a comic book aesthetic to showcase the moments leading up to the goals, capturing the glory and memories that will forever be cherished by passionate fans. Panorama Branding designed 4 cans and bottle labels that reflect 4 different goals in the last 4 world cups, which helped to get Ecuador qualified. Supporting the historic relationship between the brand and the national team as an official sponsor for many decades.  The designers worked hand in hand with the client to create a concept that expresses and symbolizes how big Ecuador has always been in its soccer history. With this proposal Panorama Branding wanted to toast the future, remembering the most important feats of the past. Capturing the most important moments of the team in the last 4 soccer world cups and through various matches. Thus, forging a new cry of optimism and using the most iconic moments of our soccer history.

An Introduction to the AI Generative Sneakers by Grant Franck AoiroStudio0123—23 Grant Franck is a 3D artist and design director who has pushed the boundaries of sneaker design with his use of AI generative techniques. His series of AI-generated sneakers showcase the potential of technology to create unique and creative outcomes. Franck's use of AI algorithms allows him to generate an almost infinite number of sneaker designs, each with its own distinct characteristics and features. Ive been using Ai to develop visual narrative and ideas. A kind of visual diary of sorts. 3D Art   Grant Franck is a design director and 3D artist based in Cape Town, South Africa. You can follow more of his works via the links below. Personal Site Behance The work showcased is all reserved by Grant Franck