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The Vision Pro is amazing, but like the rest of VR and AR, Apple seems years away from the mass market. And if it gets there, how much will it matter?
11 months ago

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More from Essays - Benedict Evans

The Deep Research problem

OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.

2 weeks ago 17 votes
Are better models better?

Every week there’s a better AI model that gives better answers. But a lot of questions don’t have better answers, only ‘right’ answers, and these models can’t do that. So what does ‘better’ mean, how do we manage these things, and should we change what we expect from computers?

a month ago 37 votes
Competing in search

A quarter century after 'don't be evil', a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will change anything. Will Apple build a search engine? Will ChatGPT change search? Does it matter?

6 months ago 76 votes
Competing in search

A quarter century after ‘don't be evil’ a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will change anything. Will Apple build a search engine? Will ChatGPT change search? Does it matter?

6 months ago 62 votes
The AI summer

Hundreds of millions of people have tried ChatGPT, but most of them haven’t been back. Every big company has done a pilot, but far fewer are in deployment. Some of this is just a matter of time. But LLMs might also be a trap: they look like products and they look magic, but they aren’t. Maybe we have to go through the slow, boring hunt for product-market fit after all.

8 months ago 81 votes

More in startups

How a Chinese battery factory sparked a political meltdown in a small Michigan town 

The ambitious executives at Gotion wanted to join America’s EV gold rush. Then came geopolitics.

3 hours ago 1 votes
There is no utopia waiting on the other side of Trump's economy

It's just pain now in exchange for more pain later.

7 hours ago 1 votes
Chinese food delivery giant dishes out deep discounts to win Saudi customers

Can Keeta, Meituan’s global brand, sustain its low-cost strategy in the Middle East’s highly competitive market?

yesterday 1 votes
This thing will fail

Trump will not restore the "strong gods" of community, family, and faith.

2 days ago 3 votes
Make Something Heavy

You're creating more than ever, but it weighs nothing.

3 days ago 5 votes