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The errors of efficiency

from Articles - Alex Murrell [alt+shift+b] in startups

We live in the era of efficiency. The advertising industry is infatuated with it. Intoxicated by it. Enamoured and enthralled by it. We want our teams to be lean. Our processes to be agile. And our output to be optimised. Instead of focussing on making our work bigger, we focus on making it work harder. Instead of aiming to maximise our impact, we aim to minimise our waste. A century ago, American industrialist John Wanamaker is claimed to have said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Today, marketing strives to resolve this riddle. It aims to not only identify Wanamaker’s waste, but to eradicate it. We prioritise cheap channels to improve our ROI. We invest in touchpoints which can target those most likely to convert. And we avoid advertising on media that commands low levels of attention. At the same time, traditional broadcast communications are increasingly thought to be an inconceivable indulgence. They are mass. They are ignored. And they are expensive. I believe, however, that these three critiques are fundamentally flawed. This article argues that efficient doesn’t necessarily mean effective. It argues that more productive doesn’t necessarily mean more powerful. And it argues that being mass, ignored and expensive are not points of weakness but, in fact, points of strength.
4th Oct 2021

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One problem with AI is that it’s pretty stupid. I mean, sure, the current models are wildly useful. But out of the box, they overcomplicate, take undue shortcuts, and compound deficiencies to the moon. To get from default Claude or ChatGPT to a fast, affordable software loop – one that reliably zaps bugs, backlog items, and security vulnerabilities in your product in particular – it takes some real work. Increasingly, this is the work. So it’s past time you shared that work with your team. Guidelines and guardrails There are two main ways to get coding agents to behave consistently and correctly: steer them with guidelines, and redirect them with guardrails. Basically a union of “Please go do the good thing” with Error: You did the bad thing, try again. Sometimes, this means fighting models’ non-determinism with better non-determinism. We build and refine Markdown instructions: rules, docs, skills, and the like. 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These teams still use AI. But they rely mostly on models’ instincts, developers’ prompting skills, and reviewers’ discipline to keep agents in check. More industrious team members might email around skills they find helpful. Using their personal setups, a few folks on these teams elicit well-engineered PRs from Claude – but these get jammed up alongside other developers’ mystery slop in the review queue. Fortunately, this is beginning to change. In-repo AGENTS.md files are now common. Reproducible dev environments, consistent for every team member, are including more lints, sandboxes, MCPs, and other tools that make agent output more consistent. CI, previously the realm of unit tests, often now runs review agents – preferably steered by in-repo instructions. And teams are putting checks, constraints, and formatting rules on PRs, making them easier to review and trust. As Thoughtworks’ Rahul Garg said on martinfowler.com: A prompt on an individual machine is a personal productivity hack. The same prompt in the team’s repository is infrastructure. So from this, we now have two primary goals: work to make our agent instructions more deterministic, and more useful for the whole team. Before the work: Setup and guidelines After the work: guardrails Deterministic, shared 😀 Reproducible dev environments and sandboxes, verifiable structures (types, schemas, boundaries), shared tools and hooks Typechecks, lints, tests, builds, CI, blocking hooks, ratchets Nondeterministic, shared 🙂 AGENTS.md, in-repo docs, shared skills, existing coding patterns, guidance returned from shared tools, shared agent sessions PR review agents, shared classifiers, human reviews Deterministic, personal 🙂 Personal tools and MCP servers, local permission setups, local env config Personal lints and hooks, local pre-commit Nondeterministic, personal 🫠 Your prompt, local memories, personal skills, CLAUDE.local.md, a bespoke dev environment only on your laptop Yelling at Claude for being a complete doofus The job, increasingly, is not producing code. It’s iterating a system – guidelines, guardrails, and tools – that helps your whole team produce good work. And as more teams run coding agents in the cloud, spun out of Slack conversations, Linear tickets, or incident reports, ensuring your agents do the right thing regardless of where they run is even more essential. While a tuned software factory like this is a boon to generalists working in it, working on the system is where domain experts – perf wizards, database pros, and so on – can really shine. Instead of just running interference, trying to review and reject problematic PRs in their domain of expertise, they can iterate docs and guardrails that improve how every change, whether kicked off by a PM or a principal engineer, is written. PJ Onori, a design systems veteran at Sanity, responded to an increase in agent-authored code that didn’t comply with their design system not with derision, but with a spec. Basically, in-repo rules turn expertise into leverage. Note: The shared rules need to actually be good In 2024, models’ worst failures were not following instructions. In 2026, we also get agents failing because they do follow instructions, even overly absolute ones. Many a CLAUDE.md (or, now, AGENTS.md) has collected slop like: IMPORTANT: Every fix must start not with code, but with failing tests. Make the fix, then honestly verify it against the new tests. This is not busywork—it’s discipline. 1000 PRs merged later, agents have gifted you 9999 new unit tests, many of them useless, like a cat delivering its owner dead birds. “Oh great, thanks Codex, tests that enshrine every copy edit we’ve ever made to the UI, how thoughtful of you.” Let this herd of tests run on hundreds of pushes to GitHub every day, and in time your CI bill will gain an entire digit. While having at least some agent docs and guidelines in-repo has become standard, there is wild variation in how well-maintained these instructions are. Often they get so long, agent harnesses truncate them. Multiple teams I’ve helped have said they still required humans to read and review code changes, but not AGENTS.md instructions. That is, the root set of rules followed by every agent working in their codebase.2 Now, you definitely want to add in-repo guidance and guardrails for your team’s agents, but with great leverage comes great responsibility. If your one doc or tool can now affect thousands of nondeterministic coding runs across a team, it’s worth the effort to iterate and improve it over time. At the minimum, this means building a culture of standards for this shared infrastructure, and people who own its effectiveness. How do we actually do that? Closing the loop While surely you tested your AGENTS.md overhaul personally, how is it working for everyone else? You see that your agents aren’t adding overlong comment blocks anymore, but this new PR from Steve did. Had he pulled your new instructions before he wrote this? And come to think of it, is your new guideline now causing places where explanation really would have been merited to be under-commented? Of course, to maintain code well that runs on various other machines requires a measure of observability – doubly so when the flows are non-deterministic. What skills are people using? Are they working as intended? Are agents spinning needlessly on missing context or verification capabilities? Are they now yelling at Claude when it was actually your doc or skill that caused the problem? You need to be able to fix mistakes and waste. Not just on your laptop, but across your team’s agents. On some teams, this just means having developers send bug reports and traces to team members when a skill or doc goes wrong – if they notice it and know who can fix it. Other teams move to a coding environment like Amp that shares session transcripts and their telemetry by default, or our Powerplant tool that supports session debugging in a harness-agnostic way. Meanwhile, Entire wants to be GitHub but for agents’ session logs as well as code. Session sharing comes with its own challenges. As with observability tools like Honeycomb and Datadog, giving your coding agents access to log and telemetry data from other agents is both very useful and potentially risky. Shared context needs thoughtful security, privacy, and accountability controls. Meanwhile, social conventions on teams around working with agents in the open are still developing. Some companies are overtly skeptical of transparency with agents, while others are all-in. No matter how this all plays out, one thing is clear: the early scramble of siloed experimentation is ending. It’s time for teams to be building shared agent infrastructure, guidelines, and guardrails, and to be iterating them together. To be learning not just from some confident poster on X, but from how one another are working with AI. And to help us all do less yelling at Claude, and more building useful software. While simply failing lints for a file that exceeds limits is helpful, we can do better. If your lints emit graduated feedback, e.g. flagging when a file is close to, at, or beyond the threshold, then you can give models useful feedback without halting a critical change because a file got pushed one line too long. Another useful graduated approach is the ratchet: if you find a bad pattern in your code you don’t want agents copying, a ratchet counts how many instances of the pattern currently exist, and only fails if that number goes up. A helpful tool for longer-term migration projects. Also worth noting: deterministic checks can give agents just-in-time remediation guidance. It’s better to put “New endpoints should use the typed Result pattern instead” in the lint error when somebody copies the old pattern, rather than in global AGENTS.md clogging every session’s context. ↩ /claude-api prompt-audit may be helpful if you need to dig out of this hole. ↩

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📚 BoredReading

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