Full Width [alt+shift+f] Shortcuts [alt+shift+k]
Sign Up [alt+shift+s] Log In [alt+shift+l]
1

Choose to trust yourself

from Herbert Lui [alt+shift+b] in life

Some businesses—not all, and not even most!—don’t trust you. They design their products and marketing to lock you in and make you feel reliant on them.  The incentive for them is to have lots of steady customers; if you can come and go at any point, then that business isn’t as steady as it could […] The post Choose to trust yourself appeared first on Herbert Lui.
1st Jun 2026

Stay updated

Get a weekly newsletter with the top 5 articles worth reading every week.

More from Herbert Lui

Space easy rewards out

Every couple of days, I’ll drink a hojicha latte at a coffee shop I like. It’s delicious and gives me a perfect energy lift. I intentionally make sure it doesn’t happen every day, because I don’t want to rely on caffeine to get work done. I drink one beer very occasionally, perhaps once a season. […] The post Space easy rewards out appeared first on Herbert Lui.

3 weeks ago • 1 votes
Falling back in love, for the right reasons

When he was a young man, Andy Buckley wanted to be an actor. After graduating from Stanford, he moved to New York City to try to make it. He appeared in a couple of music videos, but didn’t experience much initial success otherwise.  Andy pivoted, spending much of his early career working as a stockbroker […] The post Falling back in love, for the right reasons appeared first on Herbert Lui.

1st Sep 2026 • 2 votes
Creative slack

It’s much easier to be creative when you’re not constantly worried about tradeoffs.  In order to relax, and actually create, you need to be able to experiment. And not every experiment will turn out successfully. Many will fail. You need to be able to make mistakes. Let’s call this creative abundance: you feel light-hearted, free […] The post Creative slack appeared first on Herbert Lui.

1st Aug 2026 • 2 votes
The Love Metric

If you’re publishing content, one useful way to measure success is to read what people are writing about it online. Margarita Noriega, who’s the current managing editor of Morning Brew, calls this the Love Metric. When she sees someone saying something nice about her work online, she shares it with her team. I did something […] The post The Love Metric appeared first on Herbert Lui.

1st Jul 2026 • 1 votes

More in life

Everyone is Made of Glass

I always liked stories about eccentric royals doing mad things. Queen Christina of Sweden reportedly had a miniature cannon made for firing tiny cannonballs at fleas in her bedroom. Louis XIV made a proto-reality-show of his daily routines, allowing an audience of courtiers the honor of watching him dress, bathe, and use the toilet. Peter the Great famously returned from […]

12 hours ago • 1 votes
(Re)insurance Vendors, AI-native underwriters and incumbent platforms

The (Re)insurance AI Landscape

3 days ago • 1 votes
Every initiation is necessary

to become the version of yourself needed in the next chapter

6 days ago • 1 votes
In Defense of Aesop’s Grasshopper

Fun and other necessities, revisited

a week ago • 1 votes
‘Masculine energy’ is costing companies billions

Laetitia@Work #105

a week ago • 2 votes
📚 BoredReading

You seem to be enjoying this.

Join free to unlock everything.

Create free account

Already have an account? Sign in