Full Width 
Shortcuts 
Sign Up 
Log In 
Articles 
Reading List More from Joel Gascoigne's blog
Fourteen years It's a little hard to believe. Fourteen years ago today, I launched Buffer from my apartment in Birmingham, in the UK. The launch came seven weeks after I started working on the project on the side as a contract web developer. For a few weeks, I called it bfffr until I realized that no one knew how to pronounce it. Sometimes it's better to be clear than clever. So it became bufferapp.com. Even then, people thought we were called Buffer App for a while! Eventually we were able to acquire buffer.com and clear up the confusion altogether. When I started Buffer, I had no idea how far it could come. This was a case where the dream formed over time, rather than being fully formed on day one. There's a dogma that you need to have complete clarity of the vision and outcome before you even start (and go all-in and full-time, which I also disagree with). I think there's a beauty in starting with a small dream. It just so happens that every big thing started small. Early on, my dream was just to create a tool that made it easy to Tweet consistently, build it for myself and others, and make enough money to cover my living expenses and go full-time on it. The number for me to be able to work on it full-time was £1,200 per month, and that felt almost out of reach in the beginning. Today, Buffer generates $1.65 million per month, serves 59,000 customers, and enables fulfilling work for 72 people. I've had many dreams with Buffer, each one progressively becoming more ambitious. To me it's always felt like I can just about see the horizon, and once I get there, I see a new horizon to strive for. I've tried to embrace that Buffer can continue to evolve as I, the team, and customers do. A lot happens as a founder and as a business in fourteen years. I started the company when I was 23. I was young, ambitious, and had so much to learn. My naivety served me well in so many ways. At the same time, I like to think that the years have given me a more intentional, decisive approach to business. Broadly, it feels like we've had three eras to the company so far. In our first era, we found traction, we built swiftly and with fervor, we grew a special community of users and customers, and we did it all in our own way. We were a remote company before almost anyone else, and were part of the earliest days of building in public. There's so much we did right in that first era, though we also had wind in our sails which masked our errors and immaturity. The second era of Buffer was marked by growing pains, a struggle to understand who we really are, missteps and through that, transformation, clarity, and new beginnings. These years were very much the messy middle of Buffer. They were also where I experienced my lowest lows in the journey so far. As hard as this experience was, I am grateful as it was the path I needed to walk in order to grow as a leader, cement our independence and long-term ambitions, rediscover Buffer's purpose, and start to operate with greater conviction. We're a couple of chapters into our current era. With a renewed focus on entrepreneurs, creators, and small businesses, we started making bolder moves to serve them and create a more unique offering in what had become a very crowded and commoditized space. Through a clearer strategy, strengthening our culture, and improving how we work as a team, we emerged from a multi-year decline. Last year, we turned the ship around and had a flat year. This year, we're on track for over 10% growth and a profitable year. It doesn't feel like a coincidence to me that this final era has also been the phase where I've experienced one of the most joyful and demanding experiences as a human: becoming a parent. I have a wife and I have two young boys, and they mean the world to me. I also started prioritizing my community of family and friends, as well as cultivating hobbies again. I spend time on my health and fitness, try to keep up my skiing, and recently picked up playing the piano again. Time has become a lot more precious, and with that, clarity and conviction are more vital than ever. As much as it sometimes feels hard to fit everything in, to me, it's the whole package that makes life fulfilling. When I really stop to take a step back, I feel very lucky that I've been able to do this for fourteen years. It's a long time in any sense. In tech and social media it feels like almost a lifetime already. And yet, just like those early days when I could barely imagine reaching £1,200 per month, I'm still looking toward that next horizon. I see a clear opportunity to help entrepreneurs, creators and small businesses get off the ground, grow, and thrive long-term. Photo by Simon Berger on Unsplash.
The significance of Bluesky and decentralized social media I'm delighted to share that we have introduced support for Bluesky in Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media: Mastodon, Threads and Bluesky. We have been intentional about moving fast to add these channels to our tool. Supporting independence and ownership in social media Buffer has now existed for almost 14 years, and throughout that time I've seen a lot change in social media, and in our space of tools to support people and businesses with social. We're an outlier as a product and company that has existed for that kind of timeframe with leadership and values left in tact. We've had to work hard at times to maintain control over our destiny. In 2018, we made the decision to spend $3.3M to buy out the majority of our VC investors and be able to go our long-term path. We have continued to carry out buybacks each year since 2018, and at this stage we are majority founder and team owned. One of the things I'm proudest of is that we still wholeheartedly serve individuals and creators, and have not gone up-market as many other long-running companies in our space have done. We've been fortunate to be able to scale to 56,000 paying customers and over $18M in annual revenue while taking our own unique path. Through intentional choices over the years, we have maintained a level of optionality over our future that most do not have. This independence is something I don't take for granted. Keeping ownership of our company, and through that ownership having an ability to boldly go in the direction we believe is best for customers and the team, is very important to me. This is why, as a business, we feel so philosophically aligned with rising new decentralized social media networks, such as Bluesky and Mastodon. These networks have been started with a belief that individuals should maintain ownership over their content and the connection to their audience. They have data portability baked in from the beginning. When you use these networks, you are much more likely to be able to maintain control over your content and audience than if you use social networks owned by large corporations with complex ownership structures of their own, and often with public markets to answer to. The larger social networks provide a level of distribution that's worth tapping into, but I strongly encourage investing a portion of your energy into networks where you will be able to maintain ownership long-term. At Buffer, we will be doing everything we can to support the growth of new decentralized social media options, because we believe that individuals and small businesses should maintain control over their content and the connection to their audience. The resurgence of the open web with social media protocols I have been eagerly observing the emergence and growth of social media protocols, in particular with ActivityPub (and Mastodon as the prominent implementation), and AT Protocol from Bluesky. Open standards in social media could be as powerful as open standards have been for direct and private communication (email). What I find exciting about the development of these open standards, and more importantly the adoption of them and traction of social networks which support them, is that they can bring forth a new era of open standards for the web. The Internet was built upon open standards — HTTP, URL, TCP/IP, DNS, HTML. A vast many valuable internet businesses have built on these "shoulders of giants." ActivityPub and AT Protocol are built with open standards philosophies, and could similarly enable a new playground of innovation, with openness, ownership and interoperability at their core. I personally miss the earlier days of social media where the APIs had much greater parity with what could be done natively on the platforms. When I started Buffer, the Twitter and Facebook APIs were close to feature-complete, and brought about a lot of innovation in third-party development on top of those APIs. This is how Buffer was born, along with many other products in our space. Over time, we saw an era of closed APIs with reduced transparency and ownership of content and audiences. Mastodon and Bluesky bring the opportunity for a new era of innovation in our space, which I am welcoming with open arms. More innovation in the social media management space will be better for customers, and frankly makes for more exciting work to do. Bluesky is bringing innovation back to social media If you haven't had a chance to take a look at some of Bluesky's recent product and platform announcements, I highly recommend that you go and read them. In particular, what they've done with introducing custom feeds as well as starter packs gets me very excited about some real innovation from a social network. When I saw starter packs introduced, it immediately felt like a no-brainer feature for a social network, and such a powerful thing, especially for an emerging social network, to offer. Starter packs allow anyone to create a "getting started pack" for a new Bluesky user. This can include a set of recommended follows, and up to three recommended custom feeds (more on those below). This enables their passionate users to be able to personalize an introduction for people not yet on Bluesky. It's a smart way to activate users to play a meaningful role in onboarding new people to the network and grounding them with an existing community to interact with. Of course, Bluesky benefits by likely getting more people onto their new network than they would otherwise. Custom feeds are an incredible innovation that put the choice of algorithm for the social network in the hands of the wide range of users and different niche communities that exist on the network. The way that the Bluesky team have built custom feeds enables a ton of flexibility for the types of content alogrithms can serve up, and creates a marketplace for browsing and enabling different custom feeds you can choose to view. Something I've observed from the Bluesky team is their commitment to, and intentionality around, building tools for the governance of the network itself. It's very meaningful that on Bluesky you can choose your own algorithm and you can adopt an algorithm that someone else has written, or create your own algorithm for what content shows up in your feed. And I think it's very smart that Bluesky has done this — because it's both innovation and it's strong strategy because it's a highly defensible move which many of the other networks would not be able offer. It would be very unlikely for the commercial social networks to move away from the company, the network themselves, holding on to ownership of the algorithm and what is served up to you. I had a wonderful conversation with Rose Wang from the Bluesky team a couple of weeks ago and one of the topics we got into was around the values that are embedded in the Bluesky team and the work they're trying to do. It was clear to me how thoughtful and intentional they are being around the governance of the network and the flexibility they're building in to allow users to really shape the community and what is important to them. Something I appreciate about Bluesky is that their goal is to create a social network not controlled by a single company, while also ensuring that it comes together as a cohesive and easy-to-use experience. Decentralized social media can be daunting and feel complex and inaccessible to people initially, and so I think intentional work going into the simplicity of the experience is paramount. With great innovation from the Bluesky team such as starter packs and custom feeds, along with their focus on simplicity, I strongly encourage you to go and take a look at this new social network. This is a platform and community that's worth taking a deeper look at, participating in and investing time into. Join us in participating in a new era of decentralized social media By supporting Bluesky, along with Mastodon and Threads, we are playing our part in moving forward this promising new era of social media. Many of us in the team have been personally drawn to these networks for their special and supportive communities. We're here to see decentralized social media grow and become more meaningful for more people across the world. That's why we've put our scale, brand and resources into building awareness and providing tools to make participating on these new social networks more streamlined. I encourage you to add Bluesky to your channels in Buffer, and start participating in the social network today. Learn more and get started by visiting our Bluesky page. Photo by Kumiko SHIMIZU on Unsplash.
Build Week at Buffer: What it is and how we’re approaching it Note: this was originally posted on the Buffer blog. We’ve dedicated the week of August 22nd to a brand new internal initiative called Build Week. We’ll all be putting aside our regular work for a single week to come together in small groups and work on ideas that can benefit customers or us as a company, ideally with something of value shipped or in place by the end. The inspiration for Build Week Before building Buffer, I had several formative experiences attending “build a startup in a weekend”-type events. Two I attended were run by Launch48, and another was Startup Weekend. Anyone could sign up to attend no matter what skill set or experience level they would bring. As long as you were willing to roll up your sleeves, build something, and contribute in any way, you’d be very welcome. The focus was on building something rapidly from end to end, within the space of a weekend. Teams would be capped to a small number, around three to five people per team, so the groups could move quickly with decision making. Once the teams were formed, you’d get to work and start doing research, building, and marketing (often all in parallel) to move as fast as possible in building a minimum viable product and achieving a level of validation. At the end of the weekend, teams would present what they achieved, what they validated, and what they learned. Through these events, I met people, formed strong bonds, and stayed in contact for years with them afterward. Some teams even became startups. It felt like highly accelerated learning, and it was intense but fun, very energizing and inspiring. I’ve been thinking about how this could translate to Buffer and why it would be so powerful for us in our current season, which is where Build Week comes in. What is Build Week? Build Week is a week at Buffer where we’ll form teams, work with people we don’t typically work with, and work together on an idea we feel called towards. The highest level goals of Build Week are to inject into the company and team a spirit of shipping, creativity, and innovation, making progress and decisions rapidly, comfort with uncertainty, and ultimately going from idea to usable value out in the world in the space of a week. When it comes to the type of projects we’ll work on and the skill sets required to accomplish them, the goal is for those to be far-reaching. While it may seem like Build Week would be more suited to engineers specifically, our goal is to achieve the outcome that everyone realizes they are and can be a Builder. Ultimately, being a Builder in Buffer Build Week will mean that you are part of a team that successfully makes a change that brings value, and it happens in the short period of a week. Everyone on the team has something to bring to this goal, and I'm excited by the various projects that will be worked on. How we’re approaching Build Week With our high-level vision and ideas for Build Week, several months ago we got to work to bring this concept to life and make it happen. The first thing we did was form a team to plan and design Build Week itself. Staying true to our vision for Build Week itself, where we want to have small teams of people who don’t normally work together, this is also how we approached forming the Build Week Planning team. With this team in place, we started meeting weekly. Overall, it has been a small time commitment of 45 minutes per week to plan and design Build Week. As we got closer to the actual week, we started meeting for longer and having real working sessions. Our final design for Build Week consisted of three key stages: Idea Gathering, Team Formation and Build Week. For the Idea Gathering stage, we created a Trello board where anyone in the team could contribute an idea. We used voting and commenting on the cards, which helped narrow the ideas to those that would be worked on during Build Week. We gave people a few days to submit ideas and received 78 total contributions. This was a big win and a clear indication of a big appetite for Build Week within the company. The Team Formation stage was a trickier problem to solve and determine the process for. Initially, we had hoped that this could be entirely organic, with people gravitating towards an idea and joining up with people who are also excited to work on that idea. Ultimately, we realized that if we approached it this way, we would likely struggle with our goal of having people work with folks they don’t normally work with, and we wouldn’t have enough control over other aspects, such as the time zones within each team. All of this could jeopardize the success of Build Week itself. So we arrived at a hybrid, where we created a Google Form for people to submit their top 3 choices of ideas they’d like to work on. With that information, we determined the teams and made every effort to put people in a team they had put down as a choice. And the final stage is, of course, Build Week itself! The teams have now been formed, and we created a Slack channel for each team to start organizing themselves. We are providing some very lightweight guidance, and we will have a few required deliverables, but other than that, we are leaving it to each team to determine the best way to work together to create value during the week. If you're a Buffer customer, one small note that as we embrace this company-wide event and time together, we will be shifting our focus slightly away from the support inbox. We will still be responding to your questions and problems with Buffer; however, we may be slightly slower than usual. We also won't be publishing any new content on the blog. We’re confident that this time for the team to bond and build various projects of value will ultimately benefit all Buffer customers. Why right now is the time for Build Week at Buffer 2022 has been a different year for Buffer. We’re in a position of flatter to declining revenue, and we’ve been working hard to find our path back to healthy, sustainable growth. One key element of this effort has been actively embracing being a smaller company. We’re still a small company, and we serve small businesses. Unless we lean into this, we will lose many of our advantages. We want to drive more connection across the team in a time where we’ve felt it lacking for the past couple of years. While we’ve been remote for most of our 11+ years of existence, we’ve always found a ton of value from company retreats where we all meet in person, and we’ve suffered during the pandemic where we’ve not been able to have these events. Build Week is an opportunity for us to do that with a whole new concept and event rather than trying to do it with something like a virtual retreat which would likely never be able to live up to our previous retreat experiences. There’s a big opportunity for exchanging context and ideas of current Buffer challenges within teams where the teams are cross-functional and with people who don’t normally work together. This could help us for months afterward. Build Week can also be a time where strong bonds, both in work and personally, are formed. My dream would be that after Build Week, people within their teams hit each other up in Slack and jump on a spontaneous catch-up call once in a while because they’ve become close during the week. We’ve had engineering hack weeks for a long time now. Those have been awesome in their way, but they have been very contained to engineering. And while those events created a lot of value, they often lacked perspectives that would have enhanced the work, such as customer advocacy, design, culture, or operational perspectives. As a company, we want to challenge some of the processes we have built up over the past few years. Build Week is like a blank canvas – we clear out a whole week and then diligently decide what we need in terms of structure and process to make this concept thrive and no more. This can act as inspiration for us going forward, where we can use the week as an example of rethinking process and questioning the ways we do things. The opportunity that comes with Build Week If we are successful with Build Week, I am confident that we will surprise ourselves with just how much value is created by the whole company in that one week alone. In embracing being a small company, we’re currently striving to challenge ourselves by moving at a faster pace without over-working. I think this is possible, and the completely different nature of how we work together in Build Week could give us ideas for what we can adjust to work more effectively and productively together in our regular flow of work. The opportunity for value creation within Build Week goes far beyond product features or improvements. Build Week will be a time for us to build anything that serves either customers or the team in pursuit of our vision and mission, or strengthens and upholds our values. We can stretch ourselves in the possibilities – there could be a marketing campaign, a data report, improving an existing process in the company, rethinking our tools, creating a new element of transparency, bringing our customers together, etc. Wish us luck! I believe Build Week can be one of the most fun, high-energy weeks we’ve had in years. I expect we can come out of the week on a high that can fuel us with motivation and enjoyment of our work for months. That is a worthy goal and something I think we can achieve with a little creativity and the right group of people designing and planning the event. Of course, part of the beauty of Build Week itself is that just like all the ideas and the freedom to choose how you work in a team, we don’t know everything we’ll learn as a company by doing this. It could be chaotic, there could be challenges, and there will undoubtedly be many insights, but we will be better off for having gone through the process. Please wish us all luck as we head into next week. There’s a lot of excitement in the company to create value. We hope to have new features to share with you in the coming weeks, and we’ll be back soon with a post sharing how it went. Have you tried something like Build Week before? If so, how did it go? I’d love to hear from you on Twitter. Photo by C Dustin on Unsplash.
More in programming
Denmark has been reaping lots of delayed accolades from its relatively strict immigration policy lately. The Swedes and the Germans in particular are now eager to take inspiration from The Danish Model, given their predicaments. The very same countries that until recently condemned the lack of open-arms/open-border policies they would champion as Moral Superpowers. But even in Denmark, thirty years after the public opposition to mass immigration started getting real political representation, the consequences of culturally-incompatible descendants from MENAPT continue to stress the high-trust societal model. Here are just three major cases that's been covered in the Danish media in 2025 alone: Danish public schools are increasingly struggling with violence and threats against students and teachers, primarily from descendants of MENAPT immigrants. In schools with 30% or more immigrants, violence is twice as prevalent. This is causing a flight to private schools from parents who can afford it (including some Syrians!). Some teachers are quitting the profession as a result, saying "the Quran run the class room". Danish women are increasingly feeling unsafe in the nightlife. The mayor of the country's third largest city, Odense, says he knows why: "It's groups of young men with an immigrant background that's causing it. We might as well be honest about that." But unfortunately, the only suggestion he had to deal with the problem was that "when [the women] meet these groups... they should take a big detour around them". A soccer club from the infamous ghetto area of Vollsmose got national attention because every other team in their league refused to play them. Due to the team's long history of violent assaults and death threats against opposing teams and referees. Bizarrely leading to the situation were the team got to the top of its division because they'd "win" every forfeited match. Problems of this sort have existed in Denmark for well over thirty years. So in a way, none of this should be surprising. But it actually is. Because it shows that long-term assimilation just isn't happening at a scale to tackle these problems. In fact, data shows the opposite: Descendants of MENAPT immigrants are more likely to be violent and troublesome than their parents. That's an explosive point because it blows up the thesis that time will solve these problems. Showing instead that it actually just makes it worse. And then what? This is particularly pertinent in the analysis of Sweden. After the "far right" party of the Swedish Democrats got into government, the new immigrant arrivals have plummeted. But unfortunately, the net share of immigrants is still increasing, in part because of family reunifications, and thus the problems continue. Meaning even if European countries "close the borders", they're still condemned to deal with the damning effects of maladjusted MENAPT immigrant descendants for decades to come. If the intervention stops there. There are no easy answers here. Obviously, if you're in a hole, you should stop digging. And Sweden has done just that. But just because you aren't compounding the problem doesn't mean you've found a way out. Denmark proves to be both a positive example of minimizing the digging while also a cautionary tale that the hole is still there.
I’ve made another small tweak to the site – I’ve added “new” banners to articles I’ve written recently, and any post marked as “new” will be pinned to the homepage. Previously, the homepage was just a random selection of six articles I’d written at any time. Last year I made some changes to de-emphasise sorting by date and reduce recency bias. I stand by that decision, but now I see I went too far. Nobody comes to my site asking “what did Alex write on a specific date”, but there are people who ask “what did Alex write recently”. I’d made it too difficult to find my newest writing, and that’s what this tweak is trying to fix. This should have been a simple change, but it became a lesson about the inner workings of CSS. Absolute positioning and my first attempt I started with some code I wrote last year. Let’s step through it in detail. <div class="container"> <div class="banner">NEW</div> <img src="computer.jpg"> </div> NEW .banner { position: absolute; } absolute positioning, which removes the banner from the normal document flow and allows it to be placed anywhere on the page. Now it sits alone, and it doesn't affect the layout of other elements on the page – in particular, the image no longer has to leave space for it. NEW .container { position: relative; } .banner { transform: rotate(45deg); right: 16px; top: 20px; } NEW I chose the transform, right, and top values by tweaking until I got something that looked correct. They move the banner to the corner, and then the transform rotates it diagonally. The relative position of the container element is vital. The absolutely positioned banner still needs a reference point for the top and right, and it uses the closest ancestor with an explicit position – or if it doesn’t find one, the root <html> element. Setting position: relative; means the offsets are measured against the sides of the container, not the entire HTML document. This is a CSS feature called positioning context, which I’d never heard of until I started writing this blog post. I’d been copying the position: relative; line from other examples without really understanding what it did, or why it was necessary. (What made this particularly confusing to me is that if you only add position: absolute to the banner, it seems like the image is the reference point – notice how, with just that property, the text is in the top left-hand corner of the image. It’s not until you set top or right that the banner starts using the entire page as a reference point. This is because an absolutely positioned element takes its initial position from where it would be in the normal flow, and doesn’t look for a positioned ancestor until you set an offset.) .banner { background: red; color: white; } NEW .banner { right: -34px; top: 18px; padding: 2px 50px; } NEW .container { overflow: hidden; } box-shadow on my homepage to make it stand out further, but cosmetic details like that aren’t important for the rest of this post. NEW As a reminder, here’s the HTML: <div class="container"> <div class="banner">NEW</div> <img src="computer.jpg"> </div> and here’s the complete CSS: .container { position: relative; overflow: hidden; } .banner { position: absolute; background: red; color: white; transform: rotate(45deg); right: -34px; top: 18px; padding: 2px 50px; } It’s only nine CSS properties, but it contains a surprising amount of complexity. I had this CSS and I knew it worked, but I didn’t really understand it – and especially the way absolute positioning worked – until I wrote this post. This worked when I wrote it as a standalone snippet, and then I deployed it on this site, and I found a bug. (The photo I used in the examples is from Viktorya Sergeeva on Pexels.) Dark mode, filters, and stacking contexts I added dark mode support to this site a couple of years ago – the background changes from white to black, the text colour flips, and a few other changes. I’m a light mode person, but I know a lot of people prefer dark mode and it was a fun bit of CSS work, so it’s there. The code I described above breaks if you’re using this site in dark mode. What. I started poking around in my browser’s developer tools, and I could see that the banner was being rendered, but it was under the image instead of on top of it. All my positioning code that worked in light mode was broken in dark mode. I was baffled. I discovered that by adding a z-index property to the banner, I could make it reappear. I knew that elements with a higher z-index will appear above an element with a lower z-index – so I was moving my banner back out from under the image. I had a fix, but it felt uncomfortable because I couldn’t explain why it worked, or why it was only necessary in dark mode. I wanted to go deeper. I knew the culprit was in the CSS I’d written. I could see the issue if I tried my code in this site, but not if I copied it to a standalone HTML file. To find the issue, I created a local branch of the site, and I started deleting CSS until I could no longer reproduce the issue. I eventually tracked it down to the following rule: @media (prefers-color-scheme: dark) { /* see https://web.dev/articles/prefers-color-scheme#re-colorize_and_darken_photographic_images */ img:not([src*='.svg']):not(.dark_aware) { filter: grayscale(10%); } } This applies a slight darkening to any images when dark mode is enabled – unless they’re an SVG, or I’ve added the dark_aware class that means an image look okay in dark mode. This makes images a bit less vibrant in dark mode, so they’re not too visually loud. This is a suggestion from Thomas Steiner, from an article with a lot of useful advice about supporting dark mode. When this rule is present, the banner vanishes. When I delete it, the banner looks fine. Eventually I found the answer: I’d not thought about (or heard of!) the stacking context. The stacking context is a way of thinking about HTML elements in three dimensions. It introduces a z‑axis that determines which elements appear above or below each other. It’s affected by properties like z-index, but also less obvious ones like filter. In light mode, the banner and the image are both part of the same stacking context. This means that both elements can be rendered together, and the positioning rules are applied together – so the banner appears on top of the image. In dark mode, my filter property creates a new stacking context. Applying a filter to an element forces it into a new stacking context, and in this case that means the image and the banner will be rendered separately. Browsers render elements in DOM order, and because the banner appears before the image in the HTML, the stacking context with the banner is rendered first, then the stacking context with the image is rendered separately and covers it up. The correct fix is not to set a z-index, but to swap the order of DOM elements so the banner is rendered after the image: <div class="container"> <img src="computer.jpg"> <div class="banner">NEW</div> </div> This is the code I’m using now, and now the banner looks correct in dark mode. In hindsight, this ordering makes more sense anyway – the banner is an overlay on the image, and it feels right to me that it should appear later in the HTML. If I was laying this out with bits of paper, I’d put down the image, then the banner. One example is nowhere near enough for me to properly understand stacking contexts or rendering order, but now I know it’s a thing I need to consider. I have a vague recollection that I made another mistake with filter and rendering order in the past, but I didn’t investigate properly – this time, I wanted to understand what was happening. I’m still not done – now I have the main layout working, I’m chasing a hairline crack that’s started appearing in the cards, but only on WebKit. There’s an interaction between relative positioning and border-radius that’s throwing everything off. CSS is hard. I stick to a small subset of CSS properties, but that doesn’t mean I can avoid the complexity of the web. There are lots of moving parts that interact in non-obvious ways, and my understanding is rudimentary at best. I have a lot of respect for front-end developers who work on much larger and more complex code bases. I’m getting better, but CSS keeps reminding me how much more I have to learn. [If the formatting of this post looks odd in your feed reader, visit the original article]
Since November 2023, I’ve been living in Karuizawa, a small resort town that’s 70 minutes away from Tokyo by Shinkansen. The elevation is approximately 1000 meters above sea level, making the summers relatively mild. Unlike other colder places in Japan, it doesn’t get much snow, and has the same sunny winters I came to love in Tokyo. With COVID and the remote work boom, it’s also become popular among professionals such as myself who want to live somewhere with an abundance of nature, but who still need to commute into Tokyo on a semi-regular basis. While I have a home office, I sometimes like to work outside. So I thought I’d share my impressions of the coworking spaces in town that I’ve personally visited, and a few other places where you can get some work done when you’re in town. Sawamura Roastery 11am on a Friday morning and there was only one other customer. Sawamura Roastery is technically a cafe, but it’s my personal favourite coworking space. It has free wifi, outlets, and comfortable chairs. While their coffees are on the expensive side, at about 750 yen for a cafe latte, they are also some of Karuizawa’s best. It’s empty enough on weekday mornings that I feel fine about staying there for hours, making it a deal compared to official drop-in coworking spaces. Another bonus is that it opens early: 7 a.m. (or 8 a.m. during the winter months). This allows me to start working right after I drop off my kids at daycare, rather than having 20 odd minutes to kill before heading to the other places that open at 9 a.m. If you’re having an online meeting, you can make use of the outdoor seating. It’s perfect when the weather is nice, but they also have heating for when it isn’t. The downsides are that their playlist is rather short, so I’m constantly hearing the same songs, and their roasting machine sometimes gets quite noisy. Gokalab Gokalab is my favourite dedicated coworking space in Karuizawa. Technically it is in Miyota, the next town over, which is sometimes called “Nishikaruizawa”. But it’s the only coworking space in the area I’ve been to that feels like it has a real community. When you want to work here, you have three options: buy a drink (600 yen for a cafe au lait—no cafe lattes, unfortunately, but if you prefer black coffee they have a good selection) and work out of the cafe area on the first floor; pay their daily drop-in fee of 1,000 yen; or become a “researcher” (研究員, kenkyuin) for 3,000 yen per month and enjoy unlimited usage. Now you may be thinking that the last option is a steal. That’s because it is. However, to become a researcher you need to go through a workshop that involves making something out of LEGO, and submit an essay about why you want to use the space. The thinking behind this is that they want to support people who actually share their vision, and aren’t just after a cheap space to work or study. Kind of zany, but that sort of out-of-the-box thinking is exactly what I want in a coworking space. When I first moved to Karuizawa, my youngest child couldn’t get into the local daycare. However, we found out that in Miyota, Suginoko Kindergarten had part-time spots available for two year olds. My wife and I ended up taking turns driving my kid there, and then spending the morning working out of Gokalab. Since my youngest is now in a local daycare, I haven’t made it out to Gokalab much. It’s just a bit too far for me (about a 15-minute drive from my house, while other options on this list are at most a 15-minute bicycle ride). But if I was living closer, I’d be a regular there. 232 Coworking Space & Hotel Noon on a Monday morning at 232 Coworking Space. If you’re looking for a coworking space near Karuizawa station, 232 Coworking Space & Hotel is the best option I’ve come across. The “hotel” part of the name made me think they were focused on “workcations,” but the space seems like it caters to locals as well. The space offers free coffee via an automatic espresso machine, along with other drinks, and a decent number of desks. When I used it on a Monday morning in the off-season, it was moderately occupied at perhaps a quarter capacity. Everyone spoke in whispers, so it felt a bit like a library. There were two booths for calls, but unfortunately they were both occupied when I wanted to have mine, so I had to sit in the hall instead. If the weather was a bit warmer I would have taken it outside, as there was some nice covered seating available. The decor was nice, though the chairs weren’t that comfortable. After a couple of hours I was getting sore. It was also too dimly lit for me, without much natural light. The price for drop-ins is reasonable, starting at 1,500 yen for four hours. They also have monthly plans starting from 10,000 yen for five days per month. WhatI found missing was a feeling of community. I didn’t see any small talk between the people working there, though I was only there for a couple hours, and maybe this occurs at other times. Their webpage also mentioned that they host events, but apparently they don’t have any upcoming ones planned and haven’t had any in a while. Shozo Coffee Karuizawa The latte is just okay here, but the atmosphere is nice. Shozo Coffee Karuizawa is a cafe on the first floor of the bookstore in Karuizawa Commongrounds. The second floor has a dedicated coworking space, but for me personally, the cafe is a better deal. Their cafe latte is mid-tier and 700 yen. In the afternoons I’ll go for their chai to avoid over-caffeination. They offer free wifi and have signs posted asking you not to hold online meetings, implicitly making it clear that otherwise they don’t mind you working there. Location-wise, this place is very convenient for me, but it suffers from a fatal flaw that prevents me from working there for an extended amount of time: the tables are way too low for me to type comfortably. I’m tall though (190 cm), so they aren’t designed with me in mind. Sheridan Coffee and a popover \- my entrance fee to this “coworking space”. Sheridan is a western breakfast and brunch restaurant. They aren’t that busy on weekdays and have free wifi, plus the owner was happy to let me work there. The coffee comes in a pot with enough for at least one refill. There’s also some covered outdoor seating. I used this spot to get some work done when my child was sick and being looked after at the wonderful Hochi Lodge (ほっちのロージ). It’s a clinic and sick childcare facility that does its best to not let on that it’s a medical facility. The doctors and nurses don’t wear uniforms, and appointments there feel more like you’re visiting someone’s home. Sheridan is within walking distance of it. Natural Cafeina An excellent cappuccino but only an okay place to work. If you’d like to get a bit of work done over an excellent cappuccino, Natural Cafeina is a good option. This cafe feels a bit cramped, and as there isn’t much seating, I wouldn’t want to use it for an extended period of time. Also, the music was also a bit loud. But they do have free wifi, and when I visited, there were a couple of other customers besides myself working there. Nakakaruizawa Library The Nakakaruizawa Library is a beautiful space with plenty of desks facing the windows and free wifi. Anyone can use it for free, making it the most economical coworking space in town. I’ve tried working out of it, but found that, for me personally, it wasn’t conducive to work. It is still a library, and there’s something about the vibes that just doesn’t inspire me. Karuizawa Commongrounds Bookstore Coworking Space The renowned bookstore Tsutaya operates Karuizawa Books in the Karuizawa Commongrounds development. The second floor has a coworking space that features the “cheap chic” look common among hip coworking spaces. Unfinished plywood is everywhere, as are books. I’d never actually worked at this space until writing this article. The price is just too high for me to justify it, as it starts at 1,100 yen for a mere hour, to a max of 4,000 yen per day. At 22,000 yen per month, it’s a more reasonable price for someone using it as an office full time. But I already have a home office and just want somewhere I can drop in at occasionally. There are a couple options, seating-wise. Most of the seats are in booths, which I found rather dark but with comfortable chairs. Then there’s a row of stools next to the window, which offer a good view, but are too uncomfortable for me. Depending on your height, the bar there may work as a standing desk. Lastly, there are two coveted seats with office chairs by a window, but they were both occupied when I visited. The emphasis here seems to be on individual deep work, and though there were a number of other people working, I’d have felt uncomfortable striking up a conversation with one of them. That’s enough to make me give it a pass. Coworking Space Ikoi Villa Coworking Space Ikoi Villa is located in Naka-Karuizawa, relatively close to my home. I’ve only used it once though. It’s part of a hotel, and they converted the lobby to a coworking space by putting a bunch of desks and chairs in it. If all you need is wifi and space to work, it gets the job done. But it’s a shame they didn’t invest a bit more in making it feel like a nice place to work. I went during the summer on one of the hottest days. My house only had one AC unit and couldn’t keep up, so I was hoping to find somewhere cooler to work. But they just had the windows open with some fans going, which left me disappointed. This was ostensibly the peak season for Karuizawa, but only a couple of others were working there that day. Maybe the regulars knew it’d be too hot, but it felt kind of lonely for a coworking space. The drop-in fee starts at 1,000 yen for four hours. It comes with free drinks from a machine: green tea, coffee, and water, if I recall correctly. Karuizawa Prince The Workation Core Do you like corporate vibes? Then this is the place for you. Karuizawa Prince The Workation Core is a coworking space located in my least favourite part of the town—the outlet mall. The throngs of shoppers and rampant commercialism are in stark contrast to the serenity found farther away from the station. This is another coworking space I visited expressly for this article. The fee is 660 yen per 30 minutes, to a maximum of 6,336 yen per day. Even now, just reading that maximum, my heart skipped a beat. This is certainly the most expensive coworking space I’ve ever worked from—I better get this article done fast. The facilities include a large open space with reasonably comfortable seating. There are a number of booths with monitors. As they are 23.8 inch monitors with 1,920 x 1,080 resolution, they’re a step down from the resolution of modern laptops, and so not of much use. Though there was room for 40 plus people, I was the only person working . Granted this was on a Sunday morning, so not when most people would typically attend. I don’t think I’ll be back here again. The price and sterile corporate vibe just aren’t for me. If you’re staying at The Prince Hotel, I think you get a discount. In that case, maybe it’s worth it, but otherwise I think there are better options. Sawamura Bakery & Restaurant Kyukaruizawa Sawamura Bakery & Restaurant is across the street from the Roastery. It offers slightly cheaper prices, with about 100 yen off the cafe latte, though the quality is worse, as is the vibe of the place as a whole. They do have a bigger selection of baked goods, though. As a cafe for doing some work, there’s nothing wrong with it per se. The upstairs cafe area has ample seating outside of peak hours. But I just don’t have a good reason to work here over the Roastery. The Pie Hole Los Angles Karuizawa The best (and only) pecan pie that I’ve had in Japan. The name of this place is a mouthful. Technically, it shouldn’t be on this list because I’ve never worked out of it. But they have wonderful pie, free wifi, and not many customers, so I could see working here. The chairs are a bit uncomfortable though, so I wouldn’t want to stop by for more than an hour or two. While this place had been on my radar for a while, I’d avoided it because there’s no good bicycle parking nearby—-or so I thought. I just found that the relatively close Church Street shopping street has a bit of bicycle parking off to the side. If you come to Karuizawa… When I was living in Tokyo, there were just too many opportunities to meet people, and so I found myself having to frequently turn down offers to go out for coffee. Since moving here, I’ve made some local connections, but the pace has been a lot slower. If you’re ever passing through Karuizawa, do get in touch, and I’d be happy to meet up for a cafe latte and possibly some pie.
Code ownership is a popular concept, but it emphasizes the wrong thing. It can bring out the worst in a person or a team: defensiveness, control-seeking, power struggles. Instead, we should be focusing on stewardship. How code ownership manifests Code ownership as a concept means that a particular person or team "owns" a section of the codebase. This gives them certain rights and responsibilities: They control what goes into the code, and can approve or deny changes They are responsible for fixing bugs in that part of the code They are responsible for maintaining and improving that part of the code There are tools that help with these, like the CODEOWNERS file on GitHub. This file lets you define a group or list of individuals who own a section of the repository. Then you can require reviews/approvals from them before anything gets merged. These are all coming from a good place. We want our code to be well-maintained, and we want to make sure that someone is responsible for its direction. It really helps to know who to go to with questions or requests. Without these, changes can grind to a halt, mired in confusion and tech debt. But the concept in practice brings challenges. If you've worked on a team using code ownership before, you've probably run into: that engineer who guards the code against anyone else's changes, wanting all the credit for themselves that engineer who refuses to add anything else to their codebase, because they don't want to maintain it that engineer who tries to gain code ownership over more areas, to control more of the code and more of the company I've done certainly acted badly due to code ownership, without realizing what I was doing or or why I was doing it at the time. There are almost endless ways that code ownership can bring out the worst in people. And it all makes sense. We can do better by shifting to stewardship instead of ownership. Stewardship is about service We are all stewards of things we own or are responsible for. I have stewardship over the house I live in with my family, for example. I also have stewardship over the espresso machine I use every day: It's a big piece of machinery, and it's my responsibility to take good care of it and to ensure that as long as it's mine, it operates well and lasts a long time. That reduces expense, reduces waste, and reduces impact on the world—but it also means that the object (an espresso machine) is serving its purpose to bring joy and connection. Code is no different. By focusing on stewardship rather than ownership, we are focusing on the responsible, sustainable maintenance of the code. We focus on taking good care of that which we're entrusted with. A steward doesn't jealously guard, or struggle to gain more power. A steward watches what her responsibilities are, ensuring enough to contribute but not so many as to burn out. And she nurtures and cares for the code, to make sure that it continues to serve its purpose. Instead of an adversarial relationship, stewardship promotes partnership: It promotes working with others to figure out how to make the best use of resources, instead of hoarding them for yourself. Stewardship can solve many of the same problems that code ownership does: It gives you someone who's a main point of contact for some code It grants someone responsibility for bug fixes and maintenance of that code And in some ways, they look alike. You're going to do a lot of the same things, controlling what goes in or out. But they are very different in the focus. Owners are concerned with the value of what they own. Stewards are concerned with how well it can serve the group. And this makes all the difference in producing better outcomes.
