More from Jason Fried
When we make something new, people often ask "why don't you just add that to Basecamp?" There are a number of reasons, depending on what it is. But, broadly, making something brand new gives you latitude (and attitude) to explore new tech and design approaches. It's the opposite of grafting something on to a heavier, larger system that already exists. The gravity of existing decisions in current systems requires so much energy to reach escape velocity that you tend to conform rather than explore. Essentially you're bent back to where you started, rather than arcing out towards a new horizon. New can be wrong, but it's always interesting. And that in itself is worth it. Because in the end, even if the whole new thing doesn't work out, individual elements, explorations, and executions discovered along the way can make their way back into other things you're already doing. Or something else new down the road. These bits would have been undiscovered had you never set out for new territory in the first place. Ultimately, a big part of making something new is simply thinking something new. -Jason
Whenever I talk about working in real-time, making decisions as you go, figuring things out now rather than before, I get a question like this... "If you don't have a backlog, or deep sets of prioritized, ranked items, how do you decide what to do next?" My answer: The same way you do when your made your list. You make decisions. We just make decisions about what to work on next as we go, looking forward, rather than making decisions as we went, looking backwards. Why work from what /seemed/ like a good idea before? Instead, work from appears to be a good idea now. You have more information now — why not use it? It's always baffled me how people who pluck work from long lists of past decisions think you can't make those same kinds of decisions now instead. It's all yay/nay decisions. Same process. Before wasn't magical. Before was just now, then. Why not look at now, now? Now is a far more accurate version of next. The backlog way is based on what you thought then. The non-backlog way is based on what you think now. I'll take now. One's stale, one's fresh. We'll take fresh. Then is further, now is closer. There's nothing special about having made decisions already. They aren't better, they aren't more accurate, they aren't more substantial just because they've been made. What they are, however, is older and often outdated. If you've got to believe in something, I'd suggest putting more faith in now. -Jason
Not too long ago, we dedicated a 6-week cycle to improving Basecamp's onboarding flows. The aim was to increase conversion from trial to paid by smoothing out the initial experience of getting going, doing a better job of quick-teaching the basics, and making a few things a little bit easier each step of the way. At a high level, these were the projects in that 6-week period: Adding a sample Getting Started project with steps and basic education. Streamlined project creation (reducing it to one step from the previous multi-step process) and exposed all the tools upfront. We also removed the wizard option. Revamped and simplified the blank slates that introduce unused tools. Refreshed the sample project for creating a podcast (great cross-functional example people could relate to). Sped up creating a new account (people used to have to wait a few seconds while the sample projects were generated). Added an email reminder that the trial was ending soon. Dropped the other sample project so we didn't overwhelm with examples. Rewrote the Hey! menu onboarding messages/tips so they were easier to follow. The result? A huge 30% increase in conversion. 30%! As anyone who works in this field knows, conversion improvements (without tricking people) are usually a grind. You're typically thrilled to see any results, and often have to parlay small single digit improvements into more single digit improvements, hoping to eventually hit double digits. Yet somehow, this time, we managed to find our way to a 30% increase. And we have no idea how. And we don't care to find out. What was it exactly? Was it just one of the things that really mattered? All of the improvements together? A handful of small improvements that tipped into something bigger? Don't know, don't care. We spent six weeks on the work, we did our best, and something worked out really, really well. We're thrilled with the outcome, and that's enough for us. That was the point in the end, wasn't it? You could make the argument that we should have tried each thing separately, measured each impact, and then decided where to go next (or known when to stop). You could make the argument that changing so many things at once makes it impossible to know which variables actually mattered. You could have argued we should have been more rigorous in our evaluation so we could learn something fundamental we could apply to a future project. You could argue all those things. While you were debating those points, spending months teasing out answers, or testing each change in high-traffic succession for statistical significance, we were already basking in the results and moving our product teams to the next project. In six weeks all the work was done, we did our best, and it worked. The point wasn't to know, it was to do. And it was done.
Precision. Certainty. Specificity. Everyone wants to know exactly what and exactly when, and they want a statistic attached to corroborate it. But numbers are rarely answers — just as projects are rarely math problems. Where are we in this process exactly? How far along in this project are we exactly? Where does everything stand absolutely? There are no equal signs after those statements. There are all sorts of things in life that you want but can’t have. Exactly is one of them. Creative work thrives on subjective interpretation. You can establish an end date that’s fixed, but where you are is really up to you. Yes, in some specific businesses with ultra-specific standardized widget-making processes, it’s possible to expect and require perfectly precise forecasts. But that’s almost certainly not yours. The quest for knowing exactly has preoccupied entire industries with impossible answers, and pushed entire categories of tools towards the wrong trends. You can find out where things stand. But the answer is a human one, not a digital one. It’s fuzzy, it’s a bit abstract, and it’s more a feeling than a figure. It’s taking stock of all the things that can’t be measured, and speaking or writing the actual answer, not pointing to an abstract number. “63” means nothing. “We think next Tuesday” means something. As long as humans are making things, it’s best to ride along with human nature. To follow that seam, rather than to cross it. This is what we’ve been doing as of late in Basecamp. We’ve been adding imprecise, humanizing features to project management. If you want false precision, you have plenty of other choices. If you want a system that represents what’s really going on, here we are. For example, take Basecamp’s Hill Charts and Move The Needle features. They are visual representations of where individual scopes of work, or entire projects stand, based on the flexibility and subjectivity of someone’s mind and hand, not a computer’s representation of rigidity. Both tools use graphical markers — either a dot or a needle — that people physically move around and place on a subjective scale based on an understanding of where something stands. It’s not precise, it’s approximate. “About here.” “Feels like we’re this far along”. That imprecise wiggle room is also known as the truth. You can see how both features work here... Hill Charts: https://www.youtube.com/watch?v=sZKJD-l3W6E Move The Needle: https://www.youtube.com/watch?v=D0urtIQrFyQ Subjectivity is a good thing — a human thing. It’s with the grain. Subjectivity and productivity are partners, not adversaries. Over time we’ll be adding more imprecision like this to Basecamp. The more we can reflect reality, not a false premise, the better off teams will be. We know that, we believe that, and we’ll continue to promote that. -Jason
More in life
I talk to a lot of old people, those who were born in the 20th century, and if I ask them what the word “unalive” means, they usually have no idea what I’m talking about, except for some of them who have kids or who study Internet culture. This will, of course, probably seem very weird to most people who were born in or grew up in the 21st century. Just to recap for the olds: “unalive” is the word you use to represent concepts like dying, or death, or killing or being killed, on digital platforms where saying those words accurately will cause the algorithm to punish or censor you. Or, maybe, where the perception is that using those words will result in being censored by the algorithm, and no one is actually willing to find out what happens if you use the forbidden words. This sort of attack on people’s expression started on platforms like TikTok, where nearly all content is distributed through an algorithmic feed, but has since become ubiquitous in nearly all digital media that we see. In fact, these tics are now so prevalent that it’s routine to hear people using this kind of language in everyday life, even though there’s not yet an algorithm to appease in the physical world. I’ve heard people say, out loud, “he unalived himself”, in reference to someone dying by suicide. And all of this has become even more visible in recent days as online conversation has turned to discussion of the horrific lack of accountability around the tragic rape case at Cornell University. Across the Internet, people are routinely referring to the central crime in the case as r*pe or “grape” or even using the 🍇 emoji, without a second thought for what it means that the very word can’t be said online anymore. Or, at least, the assumption is that it can’t be said. To be clear, I am very much in favor of people using content warnings or sensitivity markers for content, and fine with people using abbreviations like “SA” for references to disturbing or triggering topics like sexual assault; we should provide people with as much context and control as possible when choosing what information they want to consume and when. I also know that sometimes, people use lesser terms for stressful subjects like death or assault to create a bit of ironic distance from painful or upsetting topics. But most of the different variations of wording and emojis are coming from trying to appease the platforms, and there’s a heavy cost for those who are worried about being mindful: If someone is using a tool to filter out content, it will no longer be effective because everyone is using misspellings and euphemisms and imagery to get around the algorithm. The spread of censored and mangled syntax is happening because people believe, or have experienced, that platforms will silence them for accurately describing the world in plain language. This shit is terrible, and it has to stop. You Were Not Born With These Constraints One of the things that’s most concerning to me is that an entire generation has grown up not realizing how extreme it is that their very language is being chosen for them by platforms run by people who hate that generation’s ability to express itself, and who hate the things it has to say. From their youngest days, this generation grew up watching people make stupid faces at them for YouTube thumbnails and never had a chance to reflect on the fact that those creators didn’t want to be humiliating themselves by making those expressions — the demands of the algorithms of Big Tech forced them to do that. The rituals of feeding the algorithm are so built into people’s everyday habits that they’re invisible to people who weren’t alive before today’s platforms took over. Every parent of my cohort remembers the first time they heard their toddler finish doing something cute in their living room, and then turn around and say, “please like and subscribe!” afterwards. It’s a ghastly, sickening feeling to confront the fact that our little kids were being brainwashed into thinking that every adorable thing they did should be followed by a prompt to provide data to Google. Over on Instagram, where people originally signed up thinking they were going to see someone’s vacation pictures, or shots of their cousin’s kids, you’re now stuck watching people beg for everyone to reply with cultish phrases in the comments, which will then earn them an obviously AI-generated response in return, all in service of “showing activity” to the algorithm, like it’s an angry god that needs a sacrifice. They’re just not sure exactly what the angry god wants. Your free speech was taken away from you, and the people who did it are the same ones who spent years pretending to care about “free expression”. They contrived examples of lack of free speech on college campuses while squashing protests, and cried crocodile tears about “cancel culture” while getting people fired for political criticism. Now they have no problem with billionaires deciding exactly what words everyone is allowed to say. Larry Ellison is not content with his family owning all of the movies and TV shows — his family has to control what words people are allowed to speak on TikTok, too. Elon Musk isn’t content to merely generate and distribute child sexual abuse material for profit — he wants to silence the messages of the few decent people who are foolish enough to remain on Twitter/X, too. (That’s why I wrote you a guide on how to get your organization off of that cursed platform.) Now that an entire generation has grown up using these Orwellian euphemisms, and all of the Big AI products are trained on the Internet that was created under this regime, do you think today’s AI tools even know that the real, uncensored world exists? If you can’t say “genocide” on any of the major platforms, yet those are the ones all of the Big AI tools used as their training data... well, then the AI tools sure aren’t very likely to know much about genocide, are they? Fuck the Algorithm Our creativity can be constrained by the language we use — our imaginations are limited by what we can think to say. If we’re trained to limit the words we speak just by habit, and those limits are put in place by people whose social, political, cultural and moral goals are the opposite of what we value, then our work is unalive before it is even born. The answer to this is simple: say what you mean. This will take, to some degree, courage. It may even take, I hesitate to say, some sacrifice. When I suggest this course of action to people, they inevitably say, “But it will cost me audience!” or “But what if I lose followers!” or “What if they demonetize me!” Okay, what if they do? What if they do. Are you willing to push on this? To make a point about it? To move to platforms where you can actually say what you mean? Or to remember that you already have platforms where you can say what you mean? On an email newsletter or podcast you can say whatever the hell you want and nobody can stop you. On my blog right here, I can even curse in a headline and it won’t affect anything about how my site operates. (And a reminder: Substack is not an email newsletter, and a Spotify show is not a podcast — they’ll be unaliving your distribution any day now.) If you are a 20th century relic like me, it is incumbent upon you to remind the generation that grew up inside the algorithm that another world is possible, and that we know this because we lived it. We were able to style a MySpace page in any way that we wanted; the code for LiveJournal was entirely open source so there was no part of the algorithm that was unknowable. A blog like the one you’re reading right now could be made by anyone, and put up for pennies, and nobody could stop it from being read by millions of people. (And that last one? It’s still possible.) If you are from this century, forget all that rambling bullshit about ancient history: all that matters is you getting what you deserve, because you’ve been fucked over by the same billionaires who’ve poisoned your planet and infested your world with slop. The best artists around you are invisible to you, and the most important statements by activists that you care about are being silenced. It’s not a conspiracy, it’s a system working as designed. And the proof is as obvious as the fact that the angriest activists you know can’t even talk about systemic abuses or state violence without having to put it in algorithmically approved speech or censoring their captions like they’re going to be read by 5-year-olds. It should make you furious. It is time to kill “unalive”. The response is simple: For every message you put out, start by saying what you mean. Don’t work backwards from what the algorithm wants or what a platform permits. Build a presence on every platform you can, even the ones where you have fewer followers or where you’re harder to find. Tell your audience that your speech being free matters more than corporate convenience. Keep saying it, and keep it positive: independence gets them better art, better information, and more connected communities. Build alliances with other artists, activists and people who share your values, and let them know you’re going to start sharing your work uncensored. Start releasing your work uncensored and see where the platforms push back. (You may be surprised: sometimes you were censoring yourself in anticipation of limits that weren’t even there.) If a platform does try to limit your reach or expression, make a LOT OF NOISE about it. Tell the press, rally your alliance, and spread the word on your other platforms, using the moment to build audience and raise support there. Get others to amplify the parts of your work that don’t violate platform policy, so the controversy drives people to the rest. Find the others pushing back on algorithmic control of expression, and raise and praise their work when they do the same. If we keep accepting the words that are forced upon us by TikTok and Meta and Google and all the rest, while platforms like Twitter/X allow the most hateful and harmful content in the world to be distributed completely unfettered, we’ll only see authoritarianism rise, and the harms against the vulnerable accelerate. But what breaks my heart almost as much is that we’ll see so many brilliant artists and activists and thinkers whose genius will be muted or silenced by mindless, heartless algorithms that capriciously decide who gets to say exactly what words, in what ways. I get angry every time I think about it. The tech tycoons get ever more brazen in what they’re willing to say publicly, boasting about how they’re going to cause the end of the world, or calling for ethnic cleansing, all while putting tighter and tighter reins on the speech and expression of ordinary people. It’s time for “unalive” to die.
Measuring output and time spent is easy, while measuring efficiency and effectiveness is hard. Here's why trusting your engineers beats tracking their productivity.
The technology to eradicate mosquito-borne disease already exists. We just have to be brave enough to use it.
i used to be one of those people who would say, marriage is just a piece of paper. but after being with her for years and years through all the tears and laughter it is starting to make me sad that if anything were to happen to me she wouldn’t be able to do things like make medical decisions on my behalf, collect my body when am gone, etc. I had to go to a lawyer to do specific paperwork that were not necessary if we were simply married. will i be able to call her my wife in my lifetime? it is just so saddening that the closest person to me will never be recognised as such in the eyes of the law. when i die, she will just be my “friend”. nevertheless am grateful to spend these 125 months together, perhaps even if she won’t be able to claim my body and if history will deem us as just“friends”, there will still be 125 pieces of my love lingering somewhere on the internet. (she made us clothes again! it is 98% zero waste!)