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Michel de Montaigne, in his ‘Essays,’ recounts the story of a friend who fell sick. Despite consulting doctors and trying different treatments, nothing worked. Resigned to his fate, the friend finally gave up all treatments and stopped eating. Surprisingly, this led to an improvement in his health. This incident illustrates the concept of ‘improvement through […] The post Intervention ≠ good appeared first on Marc Astbury.
a year ago

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More from Marc Astbury

Osaka Team Retreat Recap

We just wrapped up our offsite in Osaka, the first time we’ve held a retreat in a location where nobody on the team is a local. With our team now at ~10 people, gone are the days of just a handful of us meeting up and figuring out what to do on the fly. Ensuring […] The post Osaka Team Retreat Recap appeared first on Marc Astbury.

2 months ago 14 votes
Notes on Improving Churn

Ask any B2C SaaS founder what metric they’d like to improve and most will say reducing churn. However, proactively reducing churn is a difficult task. I’ll outline the approach we’ve taken at Jenni AI to go from ~17% to 9% churn over the past year. We are still a work in progress but hopefully you’ll […] The post Notes on Improving Churn appeared first on Marc Astbury.

4 months ago 39 votes
The Exodus Curve

The concept of Product-Market Fit (PMF) collapse has gained renewed attention with the rise of large language models (LLMs), as highlighted in a recent Reforge article. The article argues we’re witnessing unprecedented market disruption, in this post, I propose we’re experiencing an acceleration of a familiar pattern rather than a fundamentally new phenomenon. Adoption Curves […] The post The Exodus Curve appeared first on Marc Astbury.

5 months ago 38 votes
Annual Review 2024

Last year I was grateful to write my review whilst sitting outside a cafe in Dali, embracing the cool 15 degree climate. This year, I’m in freezing cold Sapporo drinking a carton of the delicious local milk. For simplicity, I’m largely sticking to the format from my 2023 annual review. Life and Work The more […] The post Annual Review 2024 appeared first on Marc Astbury.

6 months ago 36 votes
The Continuum of Design

Where do we go from here? User centricity helped us build software, but what comes next? The past: the genius designer design through ideology Vignelli, Da Vinci, Le Corbusier etc. master designer will intuit problems and find solutions, a moment of genius designing with atoms The present: the user-centric designer designer has a toolkit to […] The post The Continuum of Design appeared first on Marc Astbury.

6 months ago 32 votes

More in programming

Computers Are a Feeling

Exploring diagram.website, I came across The Computer is a Feeling by Tim Hwang and Omar Rizwan: the modern internet exerts a tyranny over our imagination. The internet and its commercial power has sculpted the computer-device. It's become the terrain of flat, uniform, common platforms and protocols, not eccentric, local, idiosyncratic ones. Before computers were connected together, they were primarily personal. Once connected, they became primarily social. The purpose of the computer shifted to become social over personal. The triumph of the internet has also impoverished our sense of computers as a tool for private exploration rather than public expression. The pre-network computer has no utility except as a kind of personal notebook, the post-network computer demotes this to a secondary purpose. Smartphones are indisputably the personal computer. And yet, while being so intimately personal, they’re also the largest distribution of behavior-modification devices the world has ever seen. We all willing carry around in our pockets a device whose content is largely designed to modify our behavior and extract our time and money. Making “computer” mean computer-feelings and not computer-devices shifts the boundaries of what is captured by the word. It removes a great many things – smartphones, language models, “social” “media” – from the domain of the computational. It also welcomes a great many things – notebooks, papercraft, diary, kitchen – back into the domain of the computational. I love the feeling of a personal computer, one whose purpose primarily resides in the domain of the individual and secondarily supports the social. It’s part of what I love about the some of the ideas embedded in local-first, which start from the principle of owning and prioritizing what you do on your computer first and foremost, and then secondarily syncing that to other computers for the use of others. Email · Mastodon · Bluesky

2 days ago 3 votes
New Edna feature: multiple notes

I started working on Edna several months ago and I’ve implemented lots of functionality. Edna is a note taking application with super powers. I figured I’ll make a series of posts about all the features I’ve added in last few months. The first is multiple notes. By default we start with 3 notes: scratch inbox daily journal Here’s a note switcher (Ctrl + K): From note switcher you can: quickly find a note by partial name open selected note with Enter or mouse click create new note: enter fully unique note name and Enter or Ctrl + Enter if it partially matches existing note. I learned this trick from Notational Velocity delete note with Ctrl + Delete archive notes with icon on the right star / un-star (add to favorites, remove from favorites) by clicking star icon on the left assign quick access shortcut Alt + <n> You can also rename notes: context menu (right click mouse) and This note / Rename Rename current note in command palette (Ctrl + Shift + K) Use context menu This note sub-menu for note-related commands. Note: I use Windows keyboard bindings. For Mac equivalent, visit https://edna.arslexis.io/help#keyboard-shortcuts

2 days ago 3 votes
Thoughts on Motivation and My 40-Year Career

I’ve never published an essay quite like this. I’ve written about my life before, reams of stuff actually, because that’s how I process what I think, but never for public consumption. I’ve been pushing myself to write more lately because my co-authors and I have a whole fucking book to write between now and October. […]

3 days ago 9 votes
Single-Use Disposable Applications

As search gets worse and “working code” gets cheaper, apps get easier to make from scratch than to find.

3 days ago 7 votes