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My 7 Rules for A/B Testing That Triple Conversion Rates

from Comments for Lars Lofgren [alt+shift+b] in technology

I really don’t care how any given A/B test turns out. That’s right. Not one bit. But wait, how do I double or triple conversion rates without caring how a test performs? I actually care about the whole SYSTEM of testing. All the pieces need to fit together just right. If not, you’ll waste a ton of time A/B testing […] The post My 7 Rules for A/B Testing That Triple Conversion Rates appeared first on Lars Lofgren.
11th Sep 2015

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The Stupidity of Google’s Site Reputation Abuse Policy

Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I […] The post The Stupidity of Google’s Site Reputation Abuse Policy appeared first on Lars Lofgren.

5th Nov 2024 • 47 votes
The Billion-Dollar World of Parasite SEO: How to Cash In

Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.

23rd Oct 2024 • 51 votes
What Happened After I Outed a Reddit Mod for Affiliate Spam

I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.

9th Sep 2024 • 44 votes
The Sleazy World of Reddit Marketing, Everything is Fake

I’m going to show you how to cash grab as a Reddit moderator. 5 minutes of work, then thousands of dollars per month for doing nothing. Maybe tens of thousands. With a 100% real example. I’ve edited nothing. When you’re a Reddit mod, you have a TON of power in that subreddit. You can delete anything you want and ban […] The post The Sleazy World of Reddit Marketing, Everything is Fake appeared first on Lars Lofgren.

21st Aug 2024 • 25 votes
Comment on Why I’m Switching Web Hosts by Hitesh Sahni

Great post Lars. I have had my fair share of issues with Godaddy, and then Bluehost. I finally found satisfaction with SiteGround. The only reason GoDaddy is still in business is because of their heavy online and offline advertising. My WordPress website has not yet reached the 100K milestone to be concerned about premium hosting, but it's a problem we'd all love to have :) And thanks a lot for giving a peak into Kissmetrics hosting structure. Overall I took away some valuable stuff from this post.

29th Sep 2019 • 1 votes

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Our current screen time policies

Managing a house with five kids can be challenging so I like to share what’s working for us when I can. This post is how we currently handle screen time. Screens can be addictive, and it’s easy for anyone (both kids and adults) to fall into unhealthy patterns using them. Historically, I’ve been uncomfortable with screen time restrictions because I don’t want to restrict all the useful, creative, and productive opportunities that screens can provide. We’ve tried zero restrictions in the past (alongside Daily Demos as a creativity incentive), which worked ok, but at some point we wanted bit more structure. Here’s what that structure currently looks like. Device use categories For family members without phones, we have carved out the following categories of time: “Free Time” - Kids are free to do whatever activities they want (bounded only by what we’ve made available for them at the house). Video games, movies, board games, homework, run around outside, whatever. Often, this time trends towards consumption on devices, but it doesn’t have to. We call it “free time” instead of “screen time,” because we want to emphasize that the opportunities are wider than just screens. “Project Time” - Kids are encouraged to do projects, which are usually defined as creative activities of all kinds (with or without screens). This category can be blurry so we’ve often put together lists of approved project time activities, including things like: arts and crafts, coding (including “Scratch create”), playing musical instruments, recording videos, Minecraft (creative mode), the Powder Toy, Dojo Islands, and anything on Let’s Get Creative. Device-based consumption is not allowed. Offline activities are usually considered fine (reading a book, doing a puzzle, etc). “No devices” - No device use allowed. Addendum: Grant Proposals If a kid wants a one-time exception to one of the categories above, we tell them to “submit a grant proposal.” This means they need to get some paper, and write out what they want to do, and why they think it is justified. Example 1: “I want to play Minecraft creative after dinner because I am building a full-scale piano, I want to demo it tonight, and I only have 10 more minutes of work until it’s done.” Example 2: “I want to play Terraria during project time because I am making an tutorial on how to beat Moon Lord, and I need to collect screenshots from the game for my tutorial.” We usually approve grant proposals, as long as they aren’t incomplete. Schedule With these categories defined, we just need to decide how much time to allocate, and when to schedule it. For example, here’s our current “no devices” schedule: "No Devices" times Reason After Dinner Reduce stimulation before bed Sundays Protected for church and family Saturdays, before chores are done Incentivize quick completion of chores, so our Saturday afternoons remain available The categories + schedule constitutes our device policy, in addition to Daily Demos, which we continue to hold on the side. Summary Addictive device consumption can easily crowd out activities that are important long-term but deliver less dopamine short-term. Our device-time categories create a protected space for those activities on a consistent schedule that our kids can expect and make plans around. This is what works for us. Your milage may vary! Thanks for reading this post via RSS! Let me know your thoughts by leaving a comment on the original post or sending me an email.

3 days ago • 1 votes
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