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Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I […] The post The Stupidity of Google’s Site Reputation Abuse Policy appeared first on Lars Lofgren.
8 months ago

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More from Lars Lofgren

The Billion-Dollar World of Parasite SEO: How to Cash In

Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.

8 months ago 36 votes
CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them

What if I told you that Forbes Marketplace, the affiliate company operating on Forbes.com ALSO had agreements with CNN and USA Today? And that Forbes Marketplace was stuffing those sites full of affiliate content just like it is with Forbes? And what if Forbes Marketplace went to extreme efforts to hide everything? Would this be considered parasite SEO? I believe […] The post CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them appeared first on Lars Lofgren.

9 months ago 29 votes
Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host

Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best cbd gummies: Because it’s a marijuana category, PPC ads don’t […] The post Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host appeared first on Lars Lofgren.

9 months ago 25 votes
What Happened After I Outed a Reddit Mod for Affiliate Spam

I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.

10 months ago 31 votes

More in technology

You should repaste your MacBook (but don't)

My favorite memory of my M1 Pro MacBook Pro was the whole sensation of “holy crap, you never hear the fans in this thing”, which was very novel in 2021. Four years later, this MacBook Pro is still a delight. It’s the longest I’ve ever owned a laptop, and while I’d love to pick up the new M4 goodness, this dang thing still seems to just shrug at basically anything I throw at it. Video editing, code compiling, CAD models, the works. (My desire to update is helped though by the fact I got the 2TB SSD, 32GB RAM option, and upgrading to those on new MacBooks is still eye wateringly expensive.) But my MacBook is starting to show its age in one area: it’s not quiet anymore. If you’re doing anything too intensive like compiling code for awhile, or converting something in Handbrake, the age of the fans being quiet is long past. The fans are properly loud. (And despite having two cats, it’s not them! I clean out the fans pretty regularly.) Enter the thermal paste Everyone online seems to point toward one thing: the thermal paste on computers tends to dry up over the years. What the heck is thermal paste? Well, components on your computer that generate a lot of heat are normally made to touch something like a copper heatsink that is really good at pulling that heat away from it. The issue is, when you press these two metal surfaces against each other, even the best machining isn’t perfect and you there’s microscopic gaps between them meaning there’s just air at those parts, and air is a terrible conductor of heat. The solution is to put a little bit of thermal paste (basically a special grey toothpaste gunk that is really good at transferring heat) between them, and it fills in any of those microscopic gaps. The problem with this solution is after hundreds and hundreds of days of intense heat, the paste can dry up into something closer to almost a powder, and it’s not nearly as good at filling in those gaps. Replacement time The logic board! MacBook thermal paste isn’t anything crazy (for the most part, see below), custom PC builders use thermal paste all the time so incredibly performant options are available online. I grabbed a tube of Noctua NT-H2 for about $10 and set to taking apart my MacBook to swap out the aging thermal paste. And thankfully, iFixit has a tremendous, in depth guide on the disassembly required, so I got to it. Indeed, that grey thermal paste looked quite old, but also above and below it (on the RAM chips) I noticed something that didn’t quite seem like thermal paste, it was far more… grainy almost? Spottiness is due to half of it being on the heatsink It turns out, ending with my generation of MacBooks (lucky me!) Apple used a very special kind of thermal compound often called “Carbon Black”, which is basically designed to be able to bridge an even thicker gap than traditional thermal paste. I thought about replacing it, but it seems really hard to come across that special thermal compound (and do not do it with normal thermal paste) and my RAM temperatures always seemed fine (65°C is fine… right?) so I just made sure to not touch that. For the regular grey thermal paste, I used some cotton swabs and isopropyl alcohol to remove the dried up existing thermal paste, then painted on a bit of the new stuff. Disaster To get to the underside of the CPU, you basically need to disassemble the entire MacBook. It’s honestly not that hard, but iFixit warned that the fan cables (which also need to be unclipped) are incredibly delicate. And they’re not wrong, seriously they have the structural integrity of the half-ply toilet paper available at gas stations. So, wouldn’t you know it, I moved the left fan’s cable a bit too hard and it completely tore in half. Gah. I found a replacement fan online (yeah you can’t just buy the cable, need a whole new fan) and in the meantime I just kept an eye on my CPU thermals. As long as I wasn’t doing anything too intensive it honestly always stayed around 65° which was warm, but not terrifying (MacBook Airs completely lack a fan, after all). Take two A few days later, the fans arrived, and I basically had to redo the entire disassembly process to get to the fans. At least I was a lot faster this time. The fan was incredibly easy to swap out (hats off there, Apple!) and I screwed everything back together and began reconnecting all the little connectors. Until I saw it: the tiny (made of the same half ply material as the fan cable) Touch ID sensor cable was inexpicably torn in half, the top half just hanging out. I didn’t even half to touch this thing really, and I hadn’t even got to the stage of reconnecting it (I was about to!), it comes from underneath the logic board and I guess just the movement of sliding the logic board back in sheared it in half. me Bah. I looked up if I could just grab another replacement cable here, and sure enough you can… but the Touch ID chip is cryptographically paired to your MacBook so you’d have to take it into an Apple Store. Estimates seemed to be in the hundreds of dollars, so if anyone has any experience there let me know, but for now I’m just going to live happily without a Touch ID sensor… or the button because the button also does not work. RIP little buddy (And yeah I’m 99.9% sure I can’t solder this back together, there’s a bunch of tiny lanes that make up the cable that you would need experience with proper micro-soldering to do.) Honestly, the disassembly process for my MacBook was surprisingly friendly and not very difficult, I just really wish they beefed up some of the cables even slightly so they weren’t so delicate. The results I was going to cackle if I went through all that just to have identical temperatures as before, but I’m very happy to say they actually improved a fair bit. I ran a Cinebench test before disassembling the MacBook the very first time to establish a baseline: Max CPU temperature: 102°C Max fan speed: 6,300 RPM Cinbench score: 12,252 After the new thermal paste (and the left fan being new): Max CPU temperature: 96°C Max fan speed: 4,700 RPM Cinbench score: 12,316 Now just looking at those scores you might be like… so? But let me tell you, dropping 1,600 RPM on the fan is a noticeable change, it goes from “Oh my god this is annoyingly loud” to “Oh look the fans kicked in”, and despite slower fan speeds there was still a decent drop in CPU temperature! And a 0.5% higher Cinebench score! But where I also really notice it is in idling: just writing this blog post my CPU was right at 46°C the whole time, where previously my computer idled right aroud 60°C. The whole computer just feels a bit healthier. So… should you do it? Honestly, unless you’re very used to working on small, delicate electronics, probably not. But if you do have that experience and are very careful, or have a local repair shop that can do it for a reasonable fee (and your MacBook is a few years old so as to warrant it) it’s honestly a really nice tweak that I feel will hopefully at least get me to the M5 generation. I do miss Touch ID, though.

2 days ago 5 votes
Six Game Devs Speak to Computer Games Mag (1984)

Meet the Creators of Choplifter, Wizardry, Castle Wolfenstein, Zaxxon, Canyon Climber, and the Arcade Machine

2 days ago 4 votes
New AWS x Arduino Opta Workshop: Connect your PLC to the Cloud in just a few steps

We’re excited to invite you to a brand-new workshop created in collaboration with Amazon Web Services (AWS). Whether you’re modernizing factory operations or tinkering with your first industrial project, this hands-on workshop is your gateway to building cloud-connected PLCs that ship data – fast. At Arduino, we believe in making advanced technology more accessible. That’s […] The post New AWS x Arduino Opta Workshop: Connect your PLC to the Cloud in just a few steps appeared first on Arduino Blog.

2 days ago 3 votes
The History of Acer

A Shy Kid Builds the Taiwanese Tech Industry

5 days ago 11 votes
Concept Bytes’ coffee table tracks people and walks itself across a room when called

The term “mmWave” refers to radio waves with wavelengths on the millimeter scale. When it comes to wireless communications technology, like 5G, mmWave allows for very fast data transfer — though that comes at the expense of range. But mmWave technology also has some very useful sensing and scanning applications, which you may have experienced […] The post Concept Bytes’ coffee table tracks people and walks itself across a room when called appeared first on Arduino Blog.

5 days ago 8 votes